Rational Emotive Behavior Therapy (REBT) was founded by Albert Ellis in the 1950s. REBT focuses on resolving cognitive, emotional, and behavioral problems by disputing clients' irrational and self-defeating beliefs. The therapist helps clients identify irrational beliefs, such as "I must be loved/competent at all times," and replace them with more rational self-accepting beliefs. REBT uses cognitive, emotive, and behavioral techniques to help clients dispute irrational thinking and develop a more pragmatic view of themselves, others, and life.