Anthony Kearns Barnardos Campaign Analysis

1. Anthony Kearns Issues A Personal Response Barnardo’s Silver Spoon Campaign analysis

2. The Slogan There Are No Silver Spoons For Children Born Into Poverty The Slogan is in Bold and enlarged to communicate the message about poverty to the viewer When comparing all four posters the slogan helps get the message of new born children in poverty

3. Shocking The Audience The images of the distressed new born children Shocks the viewer and grabs their attention , by putting them in extremely harmful situations or unhygienic ones.

4. Emotional Impact The emotional impact these posters have on people causes them to pay attention and pity the children in the poster and to want to help them, because of how these posters make them feel

5. My Opinion In my opinion I think that the campaign’s effective in the way it communicates its message although it’s tactics are a little bit extreme and distressing, I think the contrast between the normal baby and the poverty one creates a visual representation of the standards they live in and makes the viewer sympathise even more.