Advertising camping

1. ADVERTISING CAMPAIGNS

2. BARNARDO’S

3. The ‘silver
spoon’
represents a
loving and
perhaps,
wealthy family.
The baby looks
well-looked
after.
The rug behind
the baby
appears be
almost
‘heavenly’
looking.
The target audience
is anyone who
knows or associates
with a children..
Etc… Parents,
grandparents…

4. This advert
has an
extremely
dark picture.
The
child
appears
to be
drinking
methyl
The target
audience
is anyone
who
knows or
assocciate
s with a
child

5. The picture
shows a
baby with a
cockroach
in its
mouth, like
the other
picture, the
baby looks
distressed .
The target audience
is anyone who
knows or associates
with a child

6. A new born
baby has a
syringe filled
with blood
mixed with
another
liquid in its
mouth and It
looks
distressed.
The advert
visually
implies that
the syringe
has some
sort of drug
in it.
We are
supposed
to feel
sympathy
for the baby

7. TESCO CHEROKEE

8. Meaning of image
Why is it set up in
the way that it
is???
The people in the
pictures all seem
to be calm and
relaxed while
stuck in life
threatening
situations. This is
to show comfy
their clothes are.
Target audience?
Age: 25 – 35
Gender: female
These clothes are possibly
mainly aimed at middle class
individuals.
Campaign Message?
This advert is designed to
portray how comfortable
Cherokee clothing is.

9. Meaning of image
Why is it set up in
the way that it
is???
The people in the
pictures all seem
to be calm and
relaxed while
stuck in life
threatening
situations. This is
to show comfy
their clothes are.
Target audience?
Campaign Message ?
Age: 25 – 35
Gender: female
This advert is designed to
portray how comfortable
Cherokee clothing is.
These clothes are possibly
mainly aimed at middle class
individuals.

10. Meaning of image
Why is it set up in
the way that it
is???
The people in the
pictures all seem
to be calm and
relaxed while
stuck in life
threatening
situations. This is
to show comfy
their clothes are.
Target audience?
Age: 25 – 35
Gender: female
These clothes are possibly
mainly aimed at middle class
individuals.
Campaign Message ?
This advert is designed to
portray how comfortable
Cherokee clothing is.

11. Meaning of image
Why is it set up in
the way that it
is???
The people in the
pictures all seem
to be calm and
relaxed while
stuck in life
threatening
situations. This is
to show comfy
their clothes are.
Target audience?
Age: 25 – 35
Gender: female
These clothes are possibly
mainly aimed at middle class
individuals.
Campaign Message ?
This advert is designed to
portray how comfortable
Cherokee clothing is.