1. +
Social Media in 2013
Presented by Billi London-Gray
Office of University Marketing
2. Live-Tweet our workshop!
#txstsm
+
@billilg
NB: If your Tweets are protected, we won’t be
able to see them on the #txstsm stream.
3. What’s on the agenda?
What Are Social Media?
+ Personal Use vs. Marketing
Content and Platforms
Best Practices
Q&A
4. +
n Twitter Cheat Sheet
n Facebook Cheat Sheet
Handouts
n Helpful Websites
n Social Media Self-evaluation
5. +
What Are
Social Media?
Wikipedia says:
“Social media” refers to the means of
interactions among people in which they
create, share, exchange and comment
on contents among themselves in virtual
communities and networks.
6. + n Communities
n Networks
n People
with something
in common
So social
media …for…
connect… n Creating
n Sharing
n Exchanging
n Conversing
7. + What’s the big deal?
n 7 billion earthlings n 2.4 billion Internet users
n 6 billion own mobile phones n 1.3 billion use social media
n 4.2 billion own a toothbrush n 1 in 5 online-minutes is spent
using social networks
8. + What’s the big deal?
n Facebook: 1.2 billion users
n Twitter: 500 million users
n YouTube: 4 billion videos viewed per day
9. +
Personal Use
vs. Marketing
If you already use social media for yourself,
what makes marketing for your program a
different ballgame?
10. +
Personal Use vs. Marketing
n Personal n Marketing
n WHO: friends n WHO: constituents
n WHAT: personal n WHAT: theBRAND,
stuff, opinions news, valuable info
n GOAL: Share
what n GOAL: Get them to
you care about with think better of the
people who care brand by sharing
about you. info they care about.
11. + n Research.
n Identify audience(s).
n Design
a strategy with
measurable goals.
Social Media n Be
genuine and
consistent.
Marketing
n Listen
and learn from
your audience.
n Measure your progress.
n Makeyour audience
your advocates.
12. +
Content and
Platforms
What should you share?
Which networks should you join?
How do you decide?
13. + n Multimedia
n Videos, photos and audio files
n Links
n Events
n Comments and quotes
n Polls and questions
Content: n Short text or links
n Concise messages
What Will n News headlines
You Share? n Longer text
n Calls for papers, assignments
n Examples of student work
n Q+A interviews
n Articles, profiles, news releases
n Photos (Good ones.)
n Videos (Short ones.)
14. +
How To Find and Select Content
n What do you want your audience to see?
n What does your audience like to see?
n News related to your program
n Google News search
n Texas State homepage search
n SocialMention.com, Topsy.com, IceRocket.com
n Magazines, journals and news sites for your field
n Sharable content
n Photos, cool videos, quotes, trivia, memes
n Event invites/announcements
n Identity content
n What makes your audience identify as part of your program?
n What makes them proud to belong?
15. + n Multimedia (post anything)
n Facebook
n Google+
n LinkedIn
n Short text or links (microblogs)
n Twitter (140 characters)
Platforms: n Tumblr
Original articles, longer text
Where Will
n
n Blogs (WordPress, Blogger, Tumblr)
n Scribd
You Share? n
n SlideShare
Photos
n Instagram
n Flickr
n Pinterest
n Videos
n YouTube
n Vimeo
16. +
How To Pick A Platform
n Does your audience use it?
n Does it fit your content?
n Is it easy for you to navigate?
n Doesit integrate with another platform
(network) you’ll be using?
n Does it have longevity (in Internet time)?
18. + n Update content daily.
n Fill out your profile completely.
n Choose a profile pic
that will look good
as a thumbnail. >>>>
Do’s
n Proofread posts for typos.
n Remove spam and hateful comments.
n Measure your progress.
n Listen to your audience.
n Copy brands/users you like.
n ASK FOR HELP and keep learning.
19. + n Don’t update sporadically.
n Don’t forget to put your website in your
profile information.
n Don’t forget to give credit when sharing
content (example: photos by followers).
n Don’t share questionable information.
Don’ts n Don’t argue with followers.
n Don’t stifle conversations.
n Don’t ignore criticism.
n Don’t abandon accounts if you no
longer use them.
n Don’t forget to record login info where
another admin can access it.
20. +
Facebook Tips
n Have at least 2 admins.
n Customize page name, URL,
tabs and cover photo.
n Use the Moderation Blocklist.
n Tag related FB pages in posts.
n Customize FB link-posts for
maximum visual appeal.
n Change blue link title.
n Select best thumbnail.
n Change link description, and
make sure it doesn’t cut off
mid-sentence.
n Use the scheduling feature.
21. +
Twitter Tips
n Choose a short handle.
n It can be changed later.
n Use TXST in handle, not
TXSTATE, TEXASSTATE or TSU.
n RT, favorite and follow your
followers.
n Shorten URLs.
n Twitter.com UI
n Bit.ly, TinyURL
n Use appropriate hashtags to gain
visibility, esp. #TXST.
n Embed Tweets on your website.
n Schedule Tweets (using SMM).
22. + If you’re ready to up your game, here are a
few tools that will help.
n Management Dashboards
n Hootsuite
SMM: n Tweetdeck
n SproutSocial
Social Media n Buffer
Management n Monitoring Tools
n SocialBro
and n Klout
Monitoring n
n
TweetReach
PeerIndex
n TwentyFeet
n Tweroid
n SocialMention*
n IceRocket*
