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Wherewolf6
- 2. Team
- 4. (show demo or screen shots)
- 15. • Local Mobile Advertising • Wherewolf ads enhance the user experience • In-format local specials add real-time excitement • On-demand Marketing for merchants • Merchants have instant local reach when slow • In app set-up allows for quick listing • CPA Model • Businesses are only charged upon conversion • Data • Building user attribute, location, and spending habit databases • User-sourced POI format yields highly valuable data for ad networks BusinessModel
- 20. CompetitiveLandscape *Waze’s “unswerving focus” on the traffic space disqualifies it as a direct competitor *
- 24. OurAsk
Editor's Notes
- A billion people every day scroll through their Facebook, Instagram, and Twitter feeds …but imagine if you could browse what’s actually happening around YOU in real life, right now in real time. That’s what we do!
- Wherewolf’s map allows you to instantly see what’s going on around you NOW And not only that, it’s a shared public map that anyone can post on This means you’re no longer limited to who you know when you’re trying to solve a problem, or just find something fun to do DEMO
- Just started building the sharing features
- Although WW is great for reaching out the public, it’s amazing to use with friends too People want to invite friends and families to parties, shows, games, and other activities you can only find on WW They want to show their friends something cool, new, or local they found AND when you need help or advice, you have a much better chance of solving your problem when you can reach out to your friends AND the public at large (as the ‘I need a jump’ use case) The fact that WW is has this unique value, you have to share WW in order to share its exclusive content… Gives WW what it takes to achieve viral growth
- You can share by text your buddy, email your TA, or use your favorite network to see any other random friend is available
- What if you could push a button, and have customers walk in the door right now? What would you pay for that? Per customer. And you only pay when they really come in. Giving mom and pop an equal voice. Viva! CPM (Waze) is whack. Pay for a few thousand impressions and they’re gone quick, especially with multiple locations. How bout you pay us way less to and only if we bring ppl in the door?! (<-disruptive) $ By the time we have millions of active users, we’ll have a trove of data that advertisers would love to get their hands on. ‘Rosenblatt tells AdAge that location data should set it apart in programmatic buying. “Everyone’s got the same commoditized data sources,” he said. “[They're] getting the same data from Acxiom and Experian and the same publishers over and over, and I think there’s some fatigue in the market.” ‘
- *pay for on-demand marketing? Maybe they: $1 to run a special, and $1 per customer brought in OR -pay CPM? -then sometimes do special -CPA or hourly or monthly or per special Common causes of revenue loss: Slow business hours Empty seats or vacancies Unsold expiring perishables Difficulty clearing inventory New inventory They can use it any time, but in many instances WW is particularly valuable In these common situations, we offer -On-demand Marketing for local business -It’s like Priceline anytime for YOUR business They can reach out to their market immediately, in real-time, with exact geographic precision, and business aren’t limited to their fans/followers This is a uniquely valuable service, and we’ve validated that business owners would pay for this service
- Instant Inbound Check back in a couple hours… There’s always some new deal or new thing going on around you! WW is addicting! -Real-time excitement + Up-to-the-minute offers -Fear of loss drives frequent repeated engagement. -Suits target demographic “attention spans” Users can also share deals with friends
- What fsq should have been
- *make arrow blue Consumer startups are often given a high valuations based on growth, but do not reach profitability until market saturation (in order to preserve UX during high-growth) (FB took 5yrs, Twitter took 8 years to become profitable) WW ads enhance the user experience. We can quickly move toward ROI
- Local ads in Mobile are a huge emerging market. By next year, local mobile ad spend will surpass non-targeted and we’re going to ride that wave as it grows. -There are roughly 1.5MM businesses in the US. 80% of SMB, and 90% LCS use social media. -According to the 2007 economic census, there are 715K firms with 1.1 million establishments that net a total of $3.9 trillion in sales. -Now there are ~1.5MM establishments. -8 out of 10 SMBs in US use social media for their business to drive growth (http://blog.hubspot.com/marketing/stats-smb-social-media-list) -A significant 92% of corporate marketers indicate that social media is important for their business, up from 86% in 2013. (http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf) -$100 billion per year local advertising market in US
- *Make line slope up more