FUSIONWRX Digital Services - GeoFencing, Directory Listing and Google Ads (Adwords). In addition to our brand activation and engagement services; we specialize complimenting ALL your marketing with strategic digital communications. For more information about FUSIONWRX and all that we can provide to market your business better, visit: www.FUSIONWRX.com.

1. EXCITE
SELLTARGET
ENGAGE
INTERACT
CONNECT
Byron Slaby | 513.315.8240
DIGITAL SERVICES

2. Byron Slaby | 513.315.8240
GEOFENCING
EXCITE
SELLTARGET
ENGAGE
INTERACT
CONNECT

3. Geofencing: the use of GPS or RFID technology to create a virtual geographic boundary,
enabling software to trigger a response when a mobile device enters or leaves a particular
area. Using this software for marketing purposes allows you to target location-based ads to
specific areas where you will gain high exposure with your target audience. Geofencing
allows you to track your customers throughout the buying process.
When Are Ads Triggered and Where Are They Seen?
• Ads are served on apps and websites (over 650,000 apps)
• Ads are served when people enter the geofenced area
• People see ads while at location and up to 30 days
after entering fence
• We will track how many people enter your location
seeing one of your ads (conversion zone)
• Location services must be turned on for cell phone to be captured (about 90% of cell
phones have this service turned on)
WHAT IS GEOFENCING?
Byron Slaby | 513.315.82403

4. GEOFENCING BENEFITS
Geo-Targeted Advertising: Target Advertising Only
Within Your Service Area to Limit Waste
Our technologies allow us to target advertising by
DMA, IP address and specific zip codes. No need to
advertise to the entire city when you can target your
marketing and advertising spend within your specific
service area.
Direct-to-Mobile Advertising: Target Consumers
Based on Physical Off-Line Activities
Place-based marketing allows us to reach consumers
directly on their mobile phones when they visit
specific locations and events. This technology allows
the greatest opportunity to engage with specific
prospects many times ahead of the competition.
Byron Slaby | 513.315.82404

5. Site Retargeting: Keeping Your Business
Top-of-Mind
Actively retarget website visitors that visited
specific pages (ex. contact page) without taking
an action. Studies have shown that retargeting
customers that have visited your site makes
them more likely to follow through with the
desired action.
Search Retargeting: Multiple Touch-Points
Increases Effectiveness
Search retargeting gives advertisers the ability to
target potential customers with display ads based
on the searches they perform across the web. The
ads are keyword-focused and match to searches.
These efforts are similar to Google Ads, and
complement Google Ad campaigns nicely.
Byron Slaby | 513.315.82405
GEOFENCING BENEFITS

6. Extending Campaigns with Video: Advantages
• Less expensive than TV advertising
• Recycle advertising you already have (your
current video roll) for cost savings
• Leverage current advertising budget and creative
assets to extend into digital advertising
• Build ads that allow searchers to click a
companion banner that links directly to your site.
• Our current clients have seen up to 74% view-
through rate (percentage of people that watch
entire video ad) – above industry average!
Byron Slaby | 513.315.8240
BENEFITS OF ADDING VIDEO
6

7. We will assist in selecting the prime locations to geofence in order to achieve your goals. We
will continuously monitor our efforts and make changes as necessary to ensure a successful
campaign. You will directly see how this technology is helping you gain new patients.
A/B testing allows us to compare multiple approaches and focus on the most effective
strategies, ensuring you get the most out of your marketing dollar.
Potential geofence options: sleep institutes; sleep centers; sleep
equipment centers; mattress stores; ear, nose and throat;
home care equipment stores; snoring, sleep apnea and other
oral appliance dentists – your competition.
Geofencing 60%
Search/Keyword/Contextual 35%
Site Retargeting 5%
Byron Slaby | 513.315.8240
DETAILS
7

8. Byron Slaby | 513.315.8240
CASE STUDY
• Industry average CTR: .10%
Industry average video
completion rate: 70%
• Dentist targeting
competitors and high-
end stores where their
ideal customers are
likely shopping.
• Crafted ads specific to
their goals and targeted
towards their audience.
• Monitored and refined
ads based on results
TYPICAL MONTHLY RESULTS – REPORT VIEW
8

9. Byron Slaby | 513.315.8240
CASE STUDY
TOTAL VISITS TO LOCATION DUE TO ADS: 34
INDUSTRY AVERAGE: .10% CLICK-THROUGH RATE
We use the data we gather to refine and adjust the campaigns for optimal
performance. Geofencing’s trackability allows us to measure our efforts and make
improvements based on our success. This month’s efforts led to 34 visits to their
office! The clicks represent quality leads that visited your website.
9

10. Byron Slaby | 513.315.8240
BUSINESS LISTINGS
EXCITE
SELLTARGET
ENGAGE
INTERACT
CONNECT

11. Let FUSIONWRX maintain your directories, monitor your listings and control your Google My
Business page. Manage your online presence and grow your business by controlling your
digital knowledge. If you find yourself combating one or more of the below challenges,
directory management is a great option for you!
Byron Slaby | 513.315.8240
DIRECTORIES
Challenge Impact
Not Showing Up in Google Searches
Not generating enough business due
to lack of exposure
Poor or No Online Reviews
Potential threats to highly visible
online reputation
Incorrect Mapping, Address, Hours
and Info in Your Listings
Lost business opportunities due to
incorrect information
Not Enough Time/Digital Expertise
Inability to keep up with digital trends –
therefore losing business to competitors
Low Engagement on Social Media
Inaccurate information on social media
sites decreases your findability
11

12. Byron Slaby | 513.315.8240
ONLINE DIRECTORIES DRIVE BUSINESS
50%
of all searches occur
in directories and
mobile apps
Source: mylocalseos.com
of searchers typically
visit a business
within 48 hours
Source: reviewtrackers.com
• Optimize mobile sites and smartphone apps
• Potential customers are browsing online directories to find local businesses and
using mobile devices which allow touching phone numbers to call the business
• Optimized and corrected Google My Business information is fed into all other
directories for uniformity and consistency
• Accurate information improves organic SEO, search engine rankings and Google
3 Stack (map) rankings
53%
12

13. 100+ DIRECT DATA INTEGRATIONS
Byron Slaby | 513.315.824013
Aggregator • Watchdog • Consistency

14. The Benefits
Byron Slaby | 513.315.8240
DIRECTORY OPTIMIZATION
• Local SEO value
• Accurate business info
on hundreds of directories
and social media sites
• Increase rankings in
organic listings
• Build trust with Google
• Update fresh content,
images and copy
• Mass Revisions, Edits and Content Additions for Multiple Locations
14

15. Listings with rich content
(photo gallery, videos,
descriptions) receive
45%-61%
more listing views
Take Control of How Customers View You Online
Incorrect online business listings are costing you sales. Control
the way your critical business information is displayed online
across 60+ leading maps, apps, search engines and social networks.
Build Your Business’s Brand
Make your business stand out from the rest, with help from our enhanced
listings capabilities. Generate and publish more content about your
business, including photos, videos, staff bios, menus and special
offers, across sites like Facebook, Foursquare and more.
Drive More Traffic Online and Offline
Your customers are ready and looking to buy, so make sure that
they can find you – no matter what. Drive more of them to your
doorstep and convert local visitors into loyal customers.
Byron Slaby | 513.315.8240
DIRECTORY OVERVIEW Google ranks
websites based on
Relevance
Distance &
Prominence
4 in 5
local mobile searches
result
in a purchase
55%
of conversions occur
within 1 hour of initial
mobile search
15

16. Byron Slaby | 513.315.8240
GOOGLE ADS (ADWORDS)
EXCITE
SELLTARGET
ENGAGE
INTERACT
CONNECT

17. Byron Slaby | 513.315.8240
GOOGLE ADS
THE BENEFITS
• Quickly connect with ready-
to-buy customers
• Immediate presence in
Google results
• Drive new leads
• Top of page awareness
• Market to areas your SEO/
organic rankings will not
• Improve overall SEO
Google Ads is an online advertising platform
developed by Google, where advertisers pay to
display brief advertisements within the Google
ad network to web users. Businesses bid on
keywords relevant to their services and Google
decides which ads to show based on bids, quality
score and ad relevance. Show up when people
search for what you offer.
17

18. We can take over your Google Ads campaigns and optimize them to match your other
marketing efforts. We’ll put in the effort and time for you and let you focus on your business.
We continuously monitor the accounts we manage to ensure our efforts are effective.
Complete transparency from our team means a no-stress experience for you. FUSIONWRX can
manage your entire digital marketing strategy and make your marketing dollar go further.
Byron Slaby | 513.315.8240
GOOGLE ADS
18

19. Byron Slaby | 513.315.8240
GOOGLE ADS
WHAT DO YOU GET?
• A/B testing
• Continuous monitoring/tweaking of ads
• Weekly reports and monthly reviews
• 3rd party reporting – complete transparency
• Use of your own account
• Narrow targeting for cost-effectiveness
• We’ll get to know your company and create
ads that showcase your personality
• Compatibility with other marketing efforts
19

20. BYRON SLABY
Director of Business Development
Byron@FUSIONWRX.com | 513.315.8240
EXCITE
SELLTARGET
ENGAGE
INTERACT
CONNECT