FUSIONWRX Inc. specializes in marketing and advertising strategies. These strategies include Geofencing, Directory Optimization, Google Ads (Adwords), and Over-the-Top Advertising. In addition to our brand activation and engagement services, we specialize complimenting ALL your marketing with strategic digital communications. For more information about FUSIONWRX and how we can improve your marketing efforts, visit: www.FUSIONWRX.com.

1. Byron Slaby | 513.315.8240
GEOFENCING
EXCITE
SELLTARGET
ENGAGE
INTERACT
CONNECT

2. Geofencing: the use of GPS or RFID technology to create a virtual geographic boundary,
enabling software to trigger a response when a mobile device enters or leaves a particular
area. Using this software for marketing purposes allows you to target location-based ads to
specific areas where you will gain high exposure with your target audience. Geofencing
allows you to track your customers throughout the buying process.
When Are Ads Triggered and Where Are They Seen?
• Ads are served on apps and websites (over 650,000 apps)
• Ads are served when people enter the geofenced area
• People see ads while at location and up to 30 days
after entering fence
• We will track how many people enter your location
seeing one of your ads (conversion zone)
• Location services must be turned on for cell phone to be captured (about 90% of cell
phones have this service turned on)
WHAT IS GEOFENCING?
Byron Slaby | 513.315.8240

3. GEOFENCING BENEFITS
Geo-Targeted Advertising: Target Advertising Only
Within Your Service Area to Limit Waste
Our technologies allow us to target advertising by
DMA, IP address and specific zip codes. No need to
advertise to the entire city when you can target your
marketing and advertising spend within your specific
service area.
Direct-to-Mobile Advertising: Target Consumers
Based on Physical Off-Line Activities
Place-based marketing allows us to reach consumers
directly on their mobile phones when they visit
specific locations and events. This technology allows
the greatest opportunity to engage with specific
prospects many times ahead of the competition.
Byron Slaby | 513.315.8240

4. Site Retargeting: Keeping Your Business
Top-of-Mind
Actively retarget website visitors that visited
specific pages (ex. contact page) without taking
an action. Studies have shown that retargeting
customers that have visited your site makes
them more likely to follow through with the
desired action.
Search Retargeting: Multiple Touch-Points
Increases Effectiveness
Search retargeting gives advertisers the ability to
target potential customers with display ads based
on the searches they perform across the web. The
ads are keyword-focused and match to searches.
These efforts are similar to Google Ads, and
complement Google Ad campaigns nicely.
Byron Slaby | 513.315.8240
GEOFENCING BENEFITS

5. We will assist in selecting the prime locations to geofence in order to achieve your goals. We
will continuously monitor our efforts and make changes as necessary to ensure a successful
campaign. You will directly see how this technology is helping you gain new patients.
A/B testing allows us to compare multiple approaches and focus on the most effective
strategies, ensuring you get the most out of your marketing dollar.
Potential geofence options: competitors, like categories,
places where your potential customers may go
Geofencing 60%
Search/Keyword/Contextual 35%
Site Retargeting 5%
Byron Slaby | 513.315.8240
DETAILS

6. Byron Slaby | 513.315.8240
CASE STUDY
TOTAL VISITS TO LOCATION DUE TO ADS: 34
INDUSTRY AVERAGE: .10% CLICK-THROUGH RATE
We use the data we gather to refine and adjust the campaigns for optimal
performance. Geofencing’s trackability allows us to measure our efforts and make
improvements based on our success. This month’s efforts led to 34 visits to their
office! The clicks represent quality leads that visited your website.

7. Recommendation: Initial 1 Year Contract; Continued Month-to-Month
Byron Slaby | 513.315.8240
GEOFENCING INVESTMENT OPTIONS
OPTION 2 (DISPLAY ONLY)
$2,575/month
20 - 25 geofenced locations
Geofencing, display ads, search/keyword
contextual targeting and site retargeting.
Package includes A/B testing of two campaigns,
7 size variations for each campaign
OPTION 1 (DISPLAY ONLY)
$1,745/month
10 - 15 geofenced locations
Geofencing, display ads, search/keyword
contextual targeting and site retargeting.
Package includes A/B testing of two campaigns,
7 size variations for each campaign
Video: Add three 15 second videos to either package for $125/month. Uses customer-supplied B-roll footage.
Business Name
Representative
Date
Printed Name
FUSIONWRX
Representative
Date
Printed Name
By signing above, you acknowledge that you are authorized to enter into this marketing agreement on behalf of your company and agree to our terms and conditions.
Project includes the services and deliverables as defined. Outside expenses are not included and will be billed as the responsibility of the client. The pricing included above
covers the scope of the project outlined. Any additional efforts requested may result in additional charges. You will be billed monthly for the upcoming month of services.

8. Byron Slaby | 513.315.8240
DIRECTORY OPTIMIZATION
EXCITE
SELLTARGET
ENGAGE
INTERACT
CONNECT

9. Byron Slaby | 513.315.8240
ONLINE DIRECTORIES DRIVE BUSINESS
50%
of all searches occur
in directories and
mobile apps
Source: mylocalseos.com
of searchers typically
visit a business
within 48 hours
Source: reviewtrackers.com
• Optimize mobile sites and smartphone apps
• Potential customers are browsing online directories to find local businesses and
using mobile devices which allow touching phone numbers to call the business
• Optimized and corrected Google My Business information is fed into all other
directories for uniformity and consistency
• Accurate information improves organic SEO, search engine rankings and Google
3 Stack (map) rankings
53%

10. 100+ DIRECT DATA INTEGRATIONS
Byron Slaby | 513.315.8240
Aggregator • Watchdog • Consistency

11. The Benefits
Byron Slaby | 513.315.8240
DIRECTORY OPTIMIZATION
• Local SEO value
• Accurate business info
on hundreds of directories
and social media sites
• Increase rankings in
organic listings
• Build trust with Google
• Update fresh content,
images and copy
• Mass Revisions, Edits and Content Additions for Multiple Locations

12. Listings with rich content
(photo gallery, videos,
descriptions) receive
45%-61%
more listing views
Take Control of How Customers View You Online
Incorrect online business listings are costing you sales. Control
the way your critical business information is displayed online
across 60+ leading maps, apps, search engines and social networks.
Build Your Business’s Brand
Make your business stand out from the rest, with help from our enhanced
listings capabilities. Generate and publish more content about your
business, including photos, videos, staff bios, menus and special
offers, across sites like Facebook, Foursquare and more.
Drive More Traffic Online and Offline
Your customers are ready and looking to buy, so make sure that
they can find you – no matter what. Drive more of them to your
doorstep and convert local visitors into loyal customers.
Byron Slaby | 513.315.8240
DIRECTORY OVERVIEW Google ranks
websites based on
Relevance
Distance &
Prominence
4 in 5
local mobile searches
result
in a purchase
55%
of conversions occur
within 1 hour of initial
mobile search

13. Recommendation: Initial 1 Year Contract; Continued Month-to-Month
Byron Slaby | 513.315.8240
DIRECTORY INVESTMENT OPTIONS
DIRECTORY ASSISTANCE
$199/month first location $99/month each additional location
Includes set up and update of directories and your Google My Business page,
directory maintenance, review monitoring and consistent content,
image and copy updates
$199 + $99 ( ________ ) = $ ____________
# of additional locations total cost per month
Business Name
Representative
Date
Printed Name
FUSIONWRX
Representative
Date
Printed Name
By signing above, you acknowledge that you are authorized to enter into this marketing agreement on behalf of your company and agree to our terms and conditions.
Project includes the services and deliverables as defined. Outside expenses are not included and will be billed as the responsibility of the client. The pricing included above
covers the scope of the project outlined. Any additional efforts requested may result in additional charges. You will be billed monthly for the upcoming month of services.

14. Byron Slaby | 513.315.8240
GOOGLE ADS (ADWORDS)
EXCITE
SELLTARGET
ENGAGE
INTERACT
CONNECT

15. Byron Slaby | 513.315.8240
GOOGLE ADS
THE BENEFITS
• Quickly connect with ready-
to-buy customers
• Immediate presence in
Google results
• Drive new leads
• Top of page awareness
• Market to areas your SEO/
organic rankings will not
• Improve overall SEO
Google Ads is an online advertising platform
developed by Google, where advertisers pay to
display brief advertisements within the Google
ad network to web users. Businesses bid on
keywords relevant to their services and Google
decides which ads to show based on bids, quality
score and ad relevance. Show up when people
search for what you offer.

16. We can take over your Google Ads campaigns and optimize them to match your other
marketing efforts. We’ll put in the effort and time for you and let you focus on your business.
We continuously monitor the accounts we manage to ensure our efforts are effective.
Complete transparency from our team means a no-stress experience for you. FUSIONWRX can
manage your entire digital marketing strategy and make your marketing dollar go further.
Byron Slaby | 513.315.8240
GOOGLE ADS

17. Byron Slaby | 513.315.8240
GOOGLE ADS
WHAT DO YOU GET?
• A/B testing
• Continuous monitoring/tweaking of ads
• Weekly reports and monthly reviews
• 3rd party reporting – complete transparency
• Use of your own account
• Narrow targeting for cost-effectiveness
• We’ll get to know your company and create
ads that showcase your personality
• Compatibility with other marketing efforts

18. By signing above, you acknowledge that you are authorized to enter into this marketing agreement on behalf of your company and agree to our terms and conditions.
Project includes the services and deliverables as defined. Outside expenses are not included and will be billed as the responsibility of the client. The pricing included above
covers the scope of the project outlined. Any additional efforts requested may result in additional charges. You will be billed monthly for the upcoming month of services.
Business Name
Representative
Date
Printed Name
Recommended Duration: 1 Year (6 Month Program also available)
Google Ads Pricing: Your Personalized Budget + 25% Management Fee + $200 Startup Fee
Byron Slaby | 513.315.8240
GOOGLE ADS INVESTMENT OPTIONS
Small Market
$1000
Recommended Budget
FUSIONWRX
Representative
Date
Printed Name
Budget + 25% Management Fee + $200 Startup Fee = ____________
total cost per month
Mid Market
$4500
Recommended Budget
Large Market
$8000
Recommended Budget

19. Byron Slaby | 513.315.8240
OTT (Over-the-Top) Advertising
EXCITE
SELLTARGET
ENGAGE
INTERACT
CONNECT

20. OVERVIEW: OTT advertising is advertising served to consumers using OTT apps and services
such as smart TVs, gaming devices, Roku, Google Chromecast, Apple TV, desktops and laptops,
tablets and smartphones
GOAL: To engage, drive awareness and attract people who are interested in your services
through OTT advertising
GEOS: We will target your ideal geographic areas for more effective spend
TARGET AUDIENCE: People interested in your services
TACTICS: OTT (over-the-top) advertising
CAMPAIGN TARGET: VCR of 85%+, Impressions Delivered
Byron Slaby | 513.315.8240
STRATEGY SUMMARY

21. Byron Slaby | 513.315.8240
BENEFITS OF OTT
Cost-effective, flexible solution for previously “unreachable” audience:
• 63 million cord cutters/cord nevers
• 27 million cord cutters watching OTT did NOT watch broadcast TV in the past 7 days
• Over 1 million people are cancelling their cable + satellite subscriptions per quarter!
Access full-screen, live and on-demand
premium content anytime, anywhere
• Over 200 million OTT viewers in 2018
Higher viewer engagement
• OTT has video completion rates (VCR)
of 90%+ vs 58% for online pre-roll video!

22. Byron Slaby | 513.315.8240
STREAMING DEVICES
Video ads will be served to users viewing premium long form OTT content via an app or
channel that bypasses traditional cable or satellite distribution.

23. Byron Slaby | 513.315.8240
AUDIENCE TARGETING
• Impressions will be served to relevant
users who are identified as prospects as
determined through our audience
intelligence data, sourced from over 70 data
partners – used to create user profiles –
with a high level of accuracy and precision
• Impressions will be served to users in your
target geographic regions using geotargeting

24. Byron Slaby | 513.315.8240
ATTRIBUTION-TRACKING
• As part of the OTT/CTV campaign, we will include Attribution-Tracking – which will
identify, track and report on all households that are served your video ad, and then later
visit the client’s website.
• Attribution-Tracking offers an additional layer of data that’s not available with TV buys!

25. Byron Slaby | 513.315.8240
MONTHLY REPORTING
We offer deep monthly reporting as part of our campaign management via custom dashboard.
REPORTS WILL INCLUDE:
• Clicks
• Impression Delivery and CTR
• By Device
• By Creative
• By Market Delivery and VCR
• Day of Week/Time of Day
• Audience Composition

26. Business Name
Representative
Date
Printed Name
Byron Slaby | 513.315.8240
OTT INVESTMENT OPTIONS
Tactic Geotargeting Placement
Audience
Targeting
Unit/AdSize(s) Imp.
OTT
Your ideal
geographic areas
Programmatic
OTT
People
interested in
your services
:15 and :30 spots
1920 x 1080
250,000
OTT
Attribution
Tracking
Your ideal
geographic areas
Programmatic
OTT
N/A N/A N/A
Totals 250,000
Recommendation: Initial 1 Year Contract; Continued Month-to-Month Cost: $3750/month
FUSIONWRX
Representative
Date
Printed Name
By signing above, you acknowledge that you are authorized to enter into this marketing agreement on behalf of your company and agree to our terms and conditions.
Project includes the services and deliverables as defined. Outside expenses are not included and will be billed as the responsibility of the client. The pricing included above
covers the scope of the project outlined. Any additional efforts requested may result in additional charges. You will be billed monthly for the upcoming month of services.

27. Byron Slaby | 513.315.8240

28. Byron Slaby | 513.315.8240Byron Slaby | 513.315.8240

29. Byron Slaby | 513.315.8240Byron Slaby | 513.315.8240Byron Slaby | 513.315.8240