1. Where Great Digital
Smart Customer Engagement
Experiences Begin

2. Agenda
• Problem
• Vision
• Solution
• Demo
• Acquia’s Use of Evergage
• Announcing Acquia Network / Evergage Partnership
• Q&A

3. Problem: $35B/yr spent on Marketing to get to the site
But online conversion rates are very low
Membership/App Commerce Marketing Community
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3%! 30%! 3%! 38%! 10%!
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80%! 8%! 39%! 1%!
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Raise this by 1% and you can spend $4B less to get same result

4. Problem: Digital experience is static, irrelevant, passive
But! I already registered
for the Webinar!
The business can’t easily:
• Understand each person
• Respond appropriately
• Learn and Iterate

5. Answer: Customer Engagement Platform
LAST GENERATION! NEXT GENERATION!
Real-time Customer!
Real-Time In-Context
In-Context WCM! WCM! Engagement!
Personal
Not Personal Iterative Platform!
Batch
Web !
Aggregate DW!
Requires Dev Analytics!
Not Real-time Marketing!
CRM!
Out-of-Context! Automation!

6. Evergage is making Smart Customer Engagement ubiquitous
UNDERSTAND!
Per-Visitor, User, Account!
Attributes!
Transactions!
Clickstream!
Comments/Surveys!
!
RESPOND!
PREDICT! Real-Time, In-Context!
!
Alerts!
Personalization!
Smart Messaging!
Comments/Surveys!

7. Evergage helps you understand your customer

8. Evergage makes your site dynamic, relevant, interactive
TribeHR!
SitterCity!

9. Demo 1: Personalizing a Marketing Website
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10. Demo 2: Personalizing a Logged-In Application

11. Demo 3: Evergage Drupal Module (i)
http://drupal.org/project/apptegic ---- Apptegic = our old name!
Will soon be under Evergage!!
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12. Demo 3: Evergage Drupal Module (ii)

13. Demo 3: Evergage Drupal Module (iii)

14. Demo 4: Evergage Integrator
By Visitor, User,
Account!
Page / URL / Referrer !
Fields!
Clicks!

15. Demo 5: Evergage Backend

16. Evergage Architecture
Purpose-built for Real-Time Big Data Response
UI!
JavaScript! Real-time Processing
Pipeline for !
Behavioral Data!
Distributed High
Real-Time API! Performance ! Connector API!
Big Data Store !
Real-time Serving of
Message/Content!
Back End: Horizontally, Linearly Scalable, Fully Redundant across the cluster, Backed Up!
Focused on Super-Easy to Use, Iterate

17. Why Evergage?
To understand how our customers engage with us. !
To learn what they re doing - and not.
To help our customers know what they don t know.

18. How are we using Evergage?
Task access and workflow
measurement - what tasks
customers are doing (or not), in
what order.
Pairing Evergage’s qualitative data
with our support, sales and user
testing data to form a 360 degree
view of the customer and drive
change.
We re driving change in Evergage
itself by informing Evergage of
Acquia s measuring needs.

19. Evergage and Acquia Network
How is Evergage priced
• Annual contract
• $x/month for up to y active visitors/users in that month
• Starts at $199/month
Announcing Evergage as an Acquia Network Partner
• Option to buy Evergage and gain support from Acquia
• Or buy directly from Evergage
Special offer to Acquia Network customers
• 2 month subscription to Evergage for free
• 20% discount off annual (if sign up in 90 days)

20. Conclusion
Where Great Digital
Smart Customer Engagement
Experiences Begin