Where Great Digital                      Smart Customer EngagementExperiences Begin
Agenda •    Problem •    Vision •    Solution •    Demo •    Acquia’s Use of Evergage •    Announcing Acquia Network / Eve...
Problem: $35B/yr spent on Marketing to get to the site But online conversion rates are very lowMembership/App        Comme...
Problem: Digital experience is static, irrelevant, passive                                              But! I already reg...
Answer: Customer Engagement Platform           LAST GENERATION!                           NEXT GENERATION!                ...
Evergage is making Smart Customer Engagement ubiquitous         UNDERSTAND!       Per-Visitor, User, Account!             ...
Evergage helps you understand your customer
Evergage makes your site dynamic, relevant, interactive TribeHR!                                                  SitterCi...
Demo 1: Personalizing a Marketing Website                       ;2#):*<%%=")+"%      ;2#):*<%%       (9,?,%               ...
Demo 2: Personalizing a Logged-In Application
Demo 3: Evergage Drupal Module (i)  http://drupal.org/project/apptegic ---- Apptegic = our old name!  Will soon be under E...
Demo 3: Evergage Drupal Module (ii)
Demo 3: Evergage Drupal Module (iii)
Demo 4: Evergage Integrator                                              By Visitor, User,                                ...
Demo 5: Evergage Backend
Evergage ArchitecturePurpose-built for Real-Time Big Data Response                                                        ...
Why Evergage?To understand how our customers engage with us. !To learn what they re doing - and not.To help our customers ...
How are we using Evergage?Task access and workflowmeasurement - what taskscustomers are doing (or not), inwhat order.Pairin...
Evergage and Acquia Network How is Evergage priced •  Annual contract •  $x/month for up to y active visitors/users in tha...
ConclusionWhere Great Digital                      Smart Customer EngagementExperiences Begin
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How to Create a Personalized Experience, Drive Sales with the Evergage Drupal Module

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How to Create a Personalized Experience, Drive Sales with the Evergage Drupal Module

  1. 1. Where Great Digital Smart Customer EngagementExperiences Begin
  2. 2. Agenda •  Problem •  Vision •  Solution •  Demo •  Acquia’s Use of Evergage •  Announcing Acquia Network / Evergage Partnership •  Q&A
  3. 3. Problem: $35B/yr spent on Marketing to get to the site But online conversion rates are very lowMembership/App Commerce Marketing Community &""% .*/*-% 4#-""/-% 37/"8"% 3%! 30%! 3%! 38%! 10%! ()*+% 012% 5")+% 69::"#-% 80%! 8%! 39%! 1%! !"#"$% !",")-% 3,,% 6")-"% Raise this by 1% and you can spend $4B less to get same result
  4. 4. Problem: Digital experience is static, irrelevant, passive But! I already registered for the Webinar! The business can’t easily: •  Understand each person •  Respond appropriately •  Learn and Iterate
  5. 5. Answer: Customer Engagement Platform LAST GENERATION! NEXT GENERATION! Real-time Customer!Real-Time In-ContextIn-Context WCM! WCM! Engagement! PersonalNot Personal Iterative Platform!Batch Web !Aggregate DW!Requires Dev Analytics!Not Real-time Marketing! CRM!Out-of-Context! Automation!
  6. 6. Evergage is making Smart Customer Engagement ubiquitous UNDERSTAND! Per-Visitor, User, Account! Attributes! Transactions! Clickstream! Comments/Surveys! ! RESPOND! PREDICT! Real-Time, In-Context! ! Alerts! Personalization! Smart Messaging! Comments/Surveys!
  7. 7. Evergage helps you understand your customer
  8. 8. Evergage makes your site dynamic, relevant, interactive TribeHR! SitterCity!
  9. 9. Demo 1: Personalizing a Marketing Website ;2#):*<%%=")+"% ;2#):*<%% (9,?,% ;2#):*<%% ;2#):*<% 69#-"#-% 6)>>91-% ;2#):*<%%&99-"%
  10. 10. Demo 2: Personalizing a Logged-In Application
  11. 11. Demo 3: Evergage Drupal Module (i) http://drupal.org/project/apptegic ---- Apptegic = our old name! Will soon be under Evergage!! @++*A9#)>%;1,)>%:9+1>"/B% •  :<2,-%C%9#>2%*D%1/*#E%/"<1"%:"//)E"/% •  FG,>%C%9#>2%*D%1/*#E%F99H%-)<H*#E%I*:,98"/%,"D9:)#<"%98"%+)-)7)/"%J1"1"%D)>>7)<HK% •  1>"/%C%)>>9$/%<1/-9:*L)A9#%9D%M">+/% •  "#A-2%C%)>>9$/%<")A9#%9D%<1/-9:%1/"%M">+/%)#+%,)//*#E%-9%"8"E)E"% % 4//1"/B% •  @(4%N9H"#%*/%"J1*"+%*D%1/*#E%/"<1"%:"//)E"/O%71-%/"<1"%:"//)E"/%9#>2%$9H%D9%>9EE"+%*#%1/"/%)-%-F"% :9:"#-P%
  12. 12. Demo 3: Evergage Drupal Module (ii)
  13. 13. Demo 3: Evergage Drupal Module (iii)
  14. 14. Demo 4: Evergage Integrator By Visitor, User, Account! Page / URL / Referrer ! Fields! Clicks!
  15. 15. Demo 5: Evergage Backend
  16. 16. Evergage ArchitecturePurpose-built for Real-Time Big Data Response UI!JavaScript! Real-time Processing Pipeline for ! Behavioral Data! Distributed High Real-Time API! Performance ! Connector API! Big Data Store ! Real-time Serving of Message/Content! Back End: Horizontally, Linearly Scalable, Fully Redundant across the cluster, Backed Up!Focused on Super-Easy to Use, Iterate
  17. 17. Why Evergage?To understand how our customers engage with us. !To learn what they re doing - and not.To help our customers know what they don t know.
  18. 18. How are we using Evergage?Task access and workflowmeasurement - what taskscustomers are doing (or not), inwhat order.Pairing Evergage’s qualitative datawith our support, sales and usertesting data to form a 360 degreeview of the customer and drivechange.We re driving change in Evergageitself by informing Evergage ofAcquia s measuring needs.
  19. 19. Evergage and Acquia Network How is Evergage priced •  Annual contract •  $x/month for up to y active visitors/users in that month •  Starts at $199/month Announcing Evergage as an Acquia Network Partner •  Option to buy Evergage and gain support from Acquia •  Or buy directly from Evergage Special offer to Acquia Network customers •  2 month subscription to Evergage for free •  20% discount off annual (if sign up in 90 days)
  20. 20. ConclusionWhere Great Digital Smart Customer EngagementExperiences Begin

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