How to Create a Personalized Experience, Drive Sales with the Evergage Drupal Module
Where Great Digital Smart Customer EngagementExperiences Begin
Agenda • Problem • Vision • Solution • Demo • Acquia’s Use of Evergage • Announcing Acquia Network / Evergage Partnership • Q&A
Problem: $35B/yr spent on Marketing to get to the site But online conversion rates are very lowMembership/App Commerce Marketing Community &""% .*/*-% 4#-""/-% 37/"8"% 3%! 30%! 3%! 38%! 10%! ()*+% 012% 5")+% 69::"#-% 80%! 8%! 39%! 1%! !"#"$% !",")-% 3,,% 6")-"% Raise this by 1% and you can spend $4B less to get same result
Problem: Digital experience is static, irrelevant, passive But! I already registered for the Webinar! The business can’t easily: • Understand each person • Respond appropriately • Learn and Iterate
Answer: Customer Engagement Platform LAST GENERATION! NEXT GENERATION! Real-time Customer!Real-Time In-ContextIn-Context WCM! WCM! Engagement! PersonalNot Personal Iterative Platform!Batch Web !Aggregate DW!Requires Dev Analytics!Not Real-time Marketing! CRM!Out-of-Context! Automation!
Why Evergage?To understand how our customers engage with us. !To learn what they re doing - and not.To help our customers know what they don t know.
How are we using Evergage?Task access and workﬂowmeasurement - what taskscustomers are doing (or not), inwhat order.Pairing Evergage’s qualitative datawith our support, sales and usertesting data to form a 360 degreeview of the customer and drivechange.We re driving change in Evergageitself by informing Evergage ofAcquia s measuring needs.
Evergage and Acquia Network How is Evergage priced • Annual contract • $x/month for up to y active visitors/users in that month • Starts at $199/month Announcing Evergage as an Acquia Network Partner • Option to buy Evergage and gain support from Acquia • Or buy directly from Evergage Special offer to Acquia Network customers • 2 month subscription to Evergage for free • 20% discount off annual (if sign up in 90 days)
ConclusionWhere Great Digital Smart Customer EngagementExperiences Begin