Part of an ongoing semester project, my team and I were in charge of planning and executing a stand-up comedy night in Columbia, Mo., with comedian Tom Green. We were in charge of developing a media kit and creating promotional strategies for the event.

1. FINALSFREAKOUTLAUGHFEST
DejaVuComedyClubPresents...
with TOMGREEN

2. Matt Istwan, Deja Vu Comedy Club
Phone: (573) 443-3216
Email: matti@dejavucomedy.com
Samantha DelGhingaro, Evolv Public Relations
Phone: (224) 944-7188
Email: samanthadelghingaro@gmail.com
With final examinations looming above the majority of students’ heads, they look for a way to
relieve stress. Some of these students go for a jog down the healthy path, but there are a lot
of students who turn towards junk food, TV marathons and alcohol binges. Because their
exams are so close, the students must remain the responsible young adults they have been all
semester, but it’s so hard! Deja Vu Comedy Club has the perfect solution! What better way to
release some of that stress with a good laugh?
Finals Freak Out Laugh Fest is the perfect way for students to get out of the house, the library,
the head-banging corner, and enjoy a beer or two while eating delicious pizza and popcorn
with their friends and peers. It’s a cool environment without the pressure to get too crazy, and
it also delivers the best medicine – laughter.
Stand up comedian,producer and writer, Tom Green is the headliner, and he couldn’t be more
excited to be coming to Deja Vu to provide a knee-slapping night of laughs, giggles, chuckles,
grins and more. We’re sure Tom will be on top of his game with the best and the newest jokes
he’s got up his sleeves.
In this book, you’ll find all sorts of fun facts, biographies, reviews, feature stories, press
releases, great photos, and even tickets to the Finals Freak Out Laugh Fest featuring Tom
Green.
For more information, please refer to the contacts listed below.
Happy Reading!
What’sAllThis?
DEJA VU COMEDY CLUB
405 Cherry Street, Columbia, Missouri 65201

3. What’sGoingtoBeontheNews?
NEWS RELEASE
March 16, 2015
EMBARGOED UNTIL APRIL 6, 2015, 8 A.M.
COLUMBIA, Mo. – Tom Green, writer and producer, performs on Wednesday at Columbia’s
Deja Vu Comedy Club for the University of Missouri’s students during final examinations.
Deja Vu Owner, Matt Istwan contracts Green to perform for college students during
their final examinations in hopes to boost the morale of the students and to bring business to
the club. Green brings laughs throughout his standup act.
Green’s comedy is dry and entertaining. While talking about aspects on every day life,
he makes comments about his lack of caring and interest. He’s a man who doesn’t smile in
the majority of photos, so his attitude will fit in perfectly with the typical college student’s
during final examinations.
Deja Vu has been in Columbia since 1975. As a fantastic place to visit for great
comedy and a great nightlife, the club has been a part of the Columbia tradition for 40 years.
The club has held multiple famous comedians over the years, like Tim Allen, George Lopez,
and most recently, Steve-O.
For additional information on TJ Miller and the Deja Vu Comedy Club, please contact
Matt Istwan, Deja Vu Comedy Club Owner, at 443-3216 or visit www.dejavucomedy.com.
FINALS FREAK OUT LAUGH FEST WITH TOM GREEN COMES TO DEJA VU
DEJA VU COMEDY CLUB
405 Cherry Street, Columbia, Missouri 65201
Contact Information
Matt Istwan, Deja Vu Owner
Phone: (573) 443-3216
Email: matti@dejavucomedy.com
-###-

4. What’sGoingtoBeontheNews?
NEWS RELEASE
March 16, 2015
EMBARGOED UNTIL MAY 10, 2015, 3 P.M.
COLUMBIA, Mo. – Comedian Tom Green brings pizzas and sodas to studying to students in the University of
Missouri libraries on Saturday afternoon.
Tom Green, a comedian, cheers up students by bringing them snacks while they study for their finals in
the upcoming week. He shared a couple of jokes, a few slices of steaming hot slices of Domino’s pizza, and
cool soda.
Green began his pizza bringing tour at the Memorial Union at noon. There, he and his crew encouraged
the students to take a twenty-minute break, take photos with the comedian, and have a bite to eat. After the
twenty minutes, he continued on to Ellis Library where he invited the first flour down to the café for a similar
break. His final trip was to the Student Center. There, he performed a few jokes for the students and invited
everyone to his show on the upcoming Tuesday at the Deja Vu Comedy Club in Downtown Columbia for the
Finals Freak Out Fest.
“It’s a great show, man. I don’t know why anyone would want to miss the opportunity to see me standing
on stage in all the lights and glory,” says Green. “I’m definitely worth the study break. I’m the real Tom Green.”
This will be the first time the comedy club will be hosting the Finals Freak Out Fest. They hope
that it becomes an event that happens every semester during finals weeks at the University of Missouri.
Deja Vu intends to give students an opportunity to release some of the stress for finals with a bit of
laughter and amusement. The club believes it is important to stay calm and relaxed during such a high stress
period in a student’s life.
“Students don’t go out like they used to when I was in school,” says Deja Vu Owner Matt Istwan.
“Everyone spends too much time studying in the library. They need to take a break every once in a while and
have a good time!”
TOM GREEN SURPRISES STUDENTS IN CAMPUS LIBRARIES
DEJA VU COMEDY CLUB
405 Cherry Street, Columbia, Missouri 65201
Contact Information
Matt Istwan, Deja Vu Owner
Phone: (573) 443-3216
Email: matti@dejavucomedy.com
-more-

5. What’sGoingtoBeontheNews?
Deja Vu Comedy Club provides guest with an excellent atmosphere for comedy with multiple full bars and
a great menu that includes all sorts of traditional bar foods. They’ve been bringing laughter to the students
since their opening in 1975. Since then, they have become a part of the tradition of Downtown Columbia.
Green will be performing at the Deja Vu Comedy Club on Tuesday evening for the Finals Freak Out Laugh
Fest. Tickets are available online and at the Deja Vu ticket office.
For further information on the Finals Freak Out Laugh Fest, please contact Matt Istwan, Deja Vu Comedy
Club Owner, at (573) 443-3216 or visit www.dejavucomedy.com.
-###-
FactsonDejaVuComedyClub
• Deja Vu Comedy Club was established in 1975.
• They are the only comedy club in Columbia, Missouri.
• They have two floors. One is a nightclub and the other is for comedy.
• They won Inside Columbia’s “Best of Columbia’s” nightlife award for 2009, 2011, and 2012.
• They’ve been able to feature a wide range of comedians from Tim Allen, George Lopez, and Tracy
Morgan to local comedians.
• They have a DJ and a professional photo booth.
• They cater to group events.
• They have been called a place with incredible specials and promotions.
• They’re a frequent stop on major pub crawls in Columbia.

6. ThingsYouDidn’tKnowaboutTomGreen(According to Tom’s Twitter)
5 1
2
3
4
5
I’m currently losing interest in things I am supposed to be interested in.
I believe one way to always get along with others is to never have an
opinion about anything at all.
I am a fan of the Ottawa Senators.
Every once and a while I post photos of my food on Instagram.
I am a frequent re-tweeter.
MoreFactson
• Tom Green is originally from
Pembroke, Ontario, Canada
• Green says his main influencers
are David Letterman and Tony
Hawk
• Documented his battle with
cancer for his TV show,
The Tom Green Cancer
Special in 2000
• In the early 1990s,
Green had a short-lived
rap career in a group
called Organized
Rhyme under the alias
“MC Bones”
TOM

7. SoWhoisTomGreen?
AndWhoistheOwner?
Mizzou Grad Matt Istwan is the current owner of the Deja Vu Comedy Club. He’s had over
20 years in the comedy business. He provides his audiences with good, clean fun throughout
the country. He has directly booked over 250 performers on his roster, and he continues to
add more. He works a lot with groups and with students of the Columbia area. He puts
together shows that are both appropriate in the eyes of the parents and hysterical in the eyes
of the high school students. He also speaks regularly to the Mizzou CAFNR program about
his life as a club owner.
Tom Green is a producer and writer, known for The Tom Green Show (1994), Tom Green:
Something Smells Funny (1999) and Subway Monkey Hour (2002). He also directed and
starred in Freddy Got Fingered (2001) and had a cameo in Road Trip (2000).
MINI
Stand-up comedian Tom Green is best know for his comedy-variety series The Tom Green
Show and his role in the film Freddy Got Fingered. His latest role in the entertainment industry
was as executive producer and host of Tom Green Live in 2014 and has a cameo in the TV
movie The Big Big Show coming out later this year
Tom Green is a writer, producer and actor known for his
version of shock humor.
Tom Green's rude, lewd and scatological humor made
him a hit with teenage fans in the 1990s.Green began as
a stand-up comedian and radio host in Canada; The Tom
Green Show, a pop-eyed comedy-variety series, began on
Canadian cable television in 1994. The show wound up on
MTV in 1999, establishing Green as an international guru
of gross-out.
Some of the pranks from The Tom Green Show
include pretending to "hump" a dead moose
(which was referenced in song "The Real
Slim Shady"), having an X-rated lesbian scene
painted on his father's car (labeled the "Slut
Mobile"), drinking milk by sucking on a
cow's teat, and putting a cow head in his
parents' bed while they slept because his
father was a fan of The Godfather films.
SHORT
LONG

8. TOM GREEN TO PERFORM COMEDY SHOW AT DÉJÀ VU
Producer and writer will perform one night in downtown Columbia entertaining the public.
AttentionMedia!
WHAT: Information about your event Déjà Vu Comedy Club will be hosting a college
comedy night with Tom Green as the headlining act. The show will highlight some of
Green’s best routines while simultaneously giving students a chance to take a study
break from final exams.
WHO: Stand-up comedian Tom Green is best know for his comedy-variety series The Tom Green
Show and his role in the film Freddy Got Fingered. His latest role in the entertainment industry
was as executive producer and host of Tom Green Live in 2014 and has a cameo in the TV
movie The Big Big Show coming out later this year
WHEN: Wednesday, May 13, 2015 at 8:00 p.m.
WHERE: Déjà Vu Comedy Club – 405 Cherry St. Columbia, Mo. 65201
In between Broadway Diner and First State Community Bank
ABOUT: Déjà Vu was established in 1975 as Columbia’s premier entertainment headquarters
for comedy and nightlife. The Vu combines some of stand-up’s most acclaimed
comedians and up-and-comers to create a consistently hilarious show.
CONTACT:
Matt Istwan
President
Déjà Vu Comedy Club
(573) 443 - 3216

9. ANIGHTWITHTOMGREEN
DejaVuComedyClubPresents...

10. What’sthisClubAbout?
ABOUT THE COMPANY – DÉJÀ VU
Established in 1975 as Columbia’s premier location for all-things entertainment, Déjà Vu
Comedy Club is the city’s hub for nightlife and stand-up comedy. The venue includes a
10,000 square foot nightclub with four rotating house D.J.’s that use the latest in sound and
lighting effects. Déjà Vu also entertains during the warmer months with live bands on the
1,000 square foot patio and the entire venue is home to ten televisions, including a big screen
in the comedy lounge. The Vu is two levels of nightlife complete with three separate bars and
attending waitresses during comedy performance to fulfill any of your food or drink requests.
The club has won Inside Columbia’s “Best of Columbia’s” nightlife award for 2009, 2011 and
2012. Their club has been able to hold shows featuring many different comedians, including
Tim Allen, George Lopez, Larry the Cable Guy and most recently Steve-O. They have a DJ, a
professional photobooth, and the capability to host group events.
Because of their strong beginnings in 1975, Déjà Vu has kept their business running by
continuing to provide comedy and a nightlife atmosphere to its customers. Currently, they
provide the only live stand up comedy in Columbia, Missouri other than the performances at
the University of Missouri. They are able to bring a variety of comedians into the club from big
name comedians to comedians just starting out.
In the realm of comedy clubs, Déjà Vu offers a more inexpensive ticket than other clubs
throughout the country. They also are able to have great package options. Usually these
include a free drink, VIP passes to meet the comedian, specials on extra drinks and on
occasion, free tickets to a future show. Déjà Vu decided to shut down certain nights in order
to cater to groups. They close their doors to the public to make an exclusive evening for
different groups, usually from the University of Missouri. These groups include Greek life
events, such as date parties, Mom’s Weekends and chapter bondings, and some of the small
colleges on campus, such as the Veterinary School.

11. ReleaseYourStresswithLaughter
We’ve all heard the old phrase, “laughter is the best medicine.” There have been a countless number of
studies done to prove this very fact. It is good to laugh. It makes you feel better, and there are health
benefits too.
This theory goes back to the 13th century. Doctors or medicine men of the time would us humor to distract
their patients from the pain they were in. Now, we know that when you laugh, you inhale a lot more than
when you don’t. This extra oxygen boosts your heart, lungs and muscle function. There’s also the added
bonus of having extra endorphins in your brain. These make you happier and feel less pain.
When it comes to stress, laughter really is a great way to bring that stress down. With the extra endorphins,
you definitely feel better. With your muscles relaxing and with the extra oxygen, it is easier to get into that
study groove. It promotes relaxation even in tough, uncomfortable situations. It also produces a general
sense of well being leaving a student calmer, cooler and more collect while taking an exam.
You don’t have to laugh your way right to the classroom, because laughing produces long term effects, not
just short term. Laughing can improve your immune system, so the risk of being sick during your
examinations is smaller. This is great because it’s most likely that your eating habits and sleeping habits are
thrown off due to the final examinations. Laughing can also relieve pain. This means less painkillers to go
along with the headache from studying and staring at a computer screen for so long. One of the best
benefits though would be that it overall increases your personal satisfaction. It helps you connect with
others and be happier with your life. Even though passing classes is extremely important, it’s also very
important to be happy and keep up with your friends, family and loved ones.
There are many ways to laugh but to fully take advantage of these benefits, you’ve really got to laugh. It’s
got to be that sides aching, snorting, choking because you can’t breathe sort of laughs. We’ve come up
with a few ways for you to find this laugh.
1. Laughter Yoga. This sort of yoga was created in 1995 bu Dr. Madan Kataria. This laughter is created
without jokes and without comedy. You first must find a group of people. They can be friends, roommates,
strangers, or whomever you please. One person just starts laugh. Then the laughter just spreads
contagiously.
2. Try to laugh without smiling. If you’ve never done this one, we highly encourage you to try it with a group
of people. You’ll try to succeed, but most likely, you’ll end up laughing a lot with a smile on your face.
3. Attend the Finals Freak Out Laugh Fest at Deja Vu Comedy Club with Tom Green. If you know anything
about TJ, you know that your stomach will be in pain with the amount of laughter that will be done in the
time of his stand up special. Get your tickets online or at the Deja Vu box office.
With these few tricks, you’re bound to reap the benefits. You’ll achieve great things. Whether they be
getting that A on your hardest final or simply showing up on time. No matter what you do though, make
sure you keep laughing!
Reasons to Laugh the Stress Away
HAHA!

12. Wednesday, May 13, 2015
8 PM
Deja Vu Presents
tom green
Press Ticket
Welcome to Bring a Guest
finals freak out laugh fest with
Present at Door for Entry
Wednesday, May 13, 2015
8 PM
Deja Vu Presents
tom green
Press Ticket
Welcome to Bring a Guest
finals freak out laugh fest with
Present at Door for Entry
Wednesday, May 13, 2015
8 PM
Deja Vu Presents
tom green
Press Ticket
Welcome to Bring a Guest
finals freak out laugh fest with
Present at Door for Entry
Wednesday, May 13, 2015
8 PM
Deja Vu Presents
tom green
Press Ticket
Welcome to Bring a Guest
finals freak out laugh fest with
Present at Door for Entry
Wednesday, May 13, 2015
8 PM
Deja Vu Presents
Press Ticket
Welcome to Bring a Guest
finals freak out laugh fest with
Present at Door for Entrytom green