2. In what ways does your
media product use,
develop or challenge
forms and conventions
of real media
products?

3. USE
I used a number of generic forms and conventions related to our genere
biography , comedy and mystery and I was inspired by a variety of films used
in my opening sequence. Media codes and conventions are incredibly
important for media practitioners and media audiences. They are important as
they allow media practitioners to give audiences what they want and expect. It
is important to follow codes and conventions as audiences like familiarity and
be able to predict what is ‘coming next’, thus enabling the joy of getting it
right or the surprise factor when those predictions are not fulfilled. However it
is accepted and essential to sometimes change and challenge conventions, to
intrigue and excite the target audience.

4. Film Openings
To begin the project, I research film opening example ; skyfall in order to gain a good
understanding of the conventions to create an operative and precise media product.
Following this research it became clear to me what these conventions were and how I
was going to apply then to my own production.
One of the main conventions that I discussed in my group was the type of footage
and shot types I was going to use in my opening sequence. This is so the film can be
promoted while it is still in production or to create a back story.
To ensure the film opening was very good I followed the conventions of real current
films that are running as closely as possible so it fit with the convention and that our
target audience will not be confused meaning that our fim opening product fully
serve its purpose. Research was also conducted into the mystery , comedy genre,
including a investigation of killers, location, costume and props as well as titles. My
intention was to create a 2 minutes opening sequence that created enigma and a
sense of mystery..