1. One of the waysto creative aneffective filmposterisbyusingan image which
drawsthe audience’sattention.Thisispracticedinthisposterasthe creator
has usedthe maincharacter’s and has made sure that the maincharacter’s face
isbiggerthan all of the otherwriting.Thisisbecause theywantedtograbthe
reader’sattention,theyhave done thisbymakingthe characterlookdirectly
intothe camera. Thisisan effective technique asthisallowsthe audience think
that the character islookingdirectlyatthemwhichmakesthe audience feel
veryintriguedaboutthe film.Asaresultof thisthe audience wouldwantto
findoutmore about the filmasit has drawntheirattentionwhichisthe main
goal of the poster.Furthermore,theymakerof thisposterhasmade sure that
the title of the filmstandsout.Theyhave succeededindoingthisbyname the
title biggerthanthe otherwritingonthe posterand theyhave putthe main
character’sname on top of the title.Thisisbecause theywanttomake sure the
audience recognisethe actoras theywantthe audience to associate the
feelingstheyhadwhentheywatchedothermovieswhichstarredMattDamon.
The creator of this posterhasaddeda colourscheme.Thisisbecause theydo
not wantthe audience tobe put off by randombrightcolours,also the poster’s
colourscheme hints at whatthe movie will be about.Forexample, the man
walkinginthe distance hasa astronaut’shelmetonandthe groundlooks
almostlike the moon.Thiswouldengage the audience tofindoutmore about
the movie astheymay be interestedinthiscategoryof film.
