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Internet Marketing Strategies for Small Business


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Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.

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Internet Marketing Strategies for Small Business

  1. 1. Internet Marketing Strategiesfor Small BusinessJoey Ambrose
  2. 2. What is Internet Marketing?The process ofmarketing yourproduct or serviceusing the Internet•Websites & Blogging•Social Media•SEO (Search Engine optimization)•Paid Search•Email Marketing•Video Marketing
  3. 3. What is Internet Marketing?
  4. 4. Why Internet Marketing?• Measurable• Less Expensive• Applies tocompanies of allsizes• Fast Results• Local or Global
  5. 5. Getting StartedQuestions to Ask• How much time doyou have?• How much budgetdo you have?• What kind ofmarketer are you?• What’s your niche?
  6. 6. Getting StartedResearch• Your Keywords– Google AdwordsKeyword Tool• Your Competitors– Google Search– SEO tools that trackcompetitors• SEOmoz• Majestic SEO• SEO Profiler
  7. 7. Getting StartedStrategize• Where to market• Create your“marketing matrix”• Budget (for eachtool!)• Setup analytics andtracking
  8. 8. Example Internet Marketing Plan
  9. 9. Your Website• New Content• Maintenance• Blogging
  10. 10. Content Marketing• Content marketingis the new SEO• How it works:– Research– Create– Optimize– Publish– Measure
  11. 11. Search Engine Optimization• Local SEO• Websiteoptimization• Link Building– Directories– Guest blogging– Blog commenting– Forums etc.
  12. 12. Social Media
  13. 13. Social Media• Facebook• Twitter• LinkedIn– LinkedIn Groups• Google+• Pinterest• Audience Building
  14. 14. Paid Marketing• Google Adwords– Re-marketing• Microsoft Adcenter• Facebook
  15. 15. Email Marketing• Monthly Newsletters• Updates/Specials• Providers:– Mailchimp– Constant Contact– iContact– Vertical Response
  16. 16. Recap• Organize & Planyour marketing• Implement• Feed the Machine• Track Results andRe-Tune
  17. 17. Thank you!Thank you for attending the workshop!Here is my contact information if you haveany follow-up questions or need help withyour website.NOTE: Visit our website and join ouremail list to receive our monthlynewsletter with the latest InternetMarketing tips and information!Joey AmbroseGo Web 664-2324