Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.

1. Internet Marketing Strategies
for Small Business
Joey Ambrose

2. What is Internet Marketing?
The process of
marketing your
product or service
using the Internet
•Websites & Blogging
•Social Media
•SEO (Search Engine optimization)
•Paid Search
•Email Marketing
•Video Marketing

3. What is Internet Marketing?

4. Why Internet Marketing?
• Measurable
• Less Expensive
• Applies to
companies of all
sizes
• Fast Results
• Local or Global

5. Getting Started
Questions to Ask
• How much time do
you have?
• How much budget
do you have?
• What kind of
marketer are you?
• What’s your niche?

6. Getting Started
Research
• Your Keywords
– Google Adwords
Keyword Tool
• Your Competitors
– Google Search
– SEO tools that track
competitors
• SEOmoz
• Majestic SEO
• SEO Profiler

7. Getting Started
Strategize
• Where to market
• Create your
“marketing matrix”
• Budget (for each
tool!)
• Setup analytics and
tracking

8. Example Internet Marketing Plan

9. Your Website
• New Content
• Maintenance
• Blogging

10. Content Marketing
• Content marketing
is the new SEO
• How it works:
– Research
– Create
– Optimize
– Publish
– Measure

11. Search Engine Optimization
• Local SEO
• Website
optimization
• Link Building
– Directories
– Guest blogging
– Blog commenting
– Forums etc.

12. Social Media

13. Social Media
• Facebook
• Twitter
• LinkedIn
– LinkedIn Groups
• Google+
• Pinterest
• Audience Building

14. Paid Marketing
• Google Adwords
– Re-marketing
• Microsoft Adcenter
• Facebook

15. Email Marketing
• Monthly Newsletters
• Updates/Specials
• Providers:
– Mailchimp
– Constant Contact
– iContact
– Vertical Response

16. Recap
• Organize & Plan
your marketing
• Implement
• Feed the Machine
• Track Results and
Re-Tune

17. Thank you!
Thank you for attending the workshop!
Here is my contact information if you have
any follow-up questions or need help with
your website.
NOTE: Visit our website at
www.gowebsolutions.com and join our
email list to receive our monthly
newsletter with the latest Internet
Marketing tips and information!
Joey Ambrose
Go Web Solutions
joey@gowebsolutions.com
(520) 664-2324