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Professional Diploma in Digital Marketing by DigiPro Academy jaipur

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Professional Diploma in Digital Marketing by DigiPro Academy Jaipur
Learn More:- http://www.ptaindia.com/diploma-digital-marketing-course/

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Professional Diploma in Digital Marketing by DigiPro Academy jaipur

  1. 1. Professional Diploma in Digital Marketing
  2. 2. DIGIPRO
  3. 3. Founder of DigiPro Marketing Academy They are passionate about what they do & have your success in mind "A mentor is someone who sees more talent & ability in within you , that you seen in yourself. and helps bring it out of you“ We are focus on our approach distinctive and our teaching tools highly conducive to better learning, but our trainers are highly skilled professionals. All our trainers are certified or post-graduate degree holders with expertise that cover fields such as accounting, finance, management. They also boast years of proven work experience. Carefully selected and continuously evaluated, our trainers are all members of professional societies and associations and regularly attend relevant events that can further improve their already impressive skills. ROHAN SHARMA Dean , Corporate PGDM - Digital Marketing Google Certified, Digital Marketing Certified Founder of DigiPro Marketing Academy
  4. 4. Why Us ? • Full Practical Exposure • Latest Curriculum designed by Industry experts • Live YouTube Studio • Design Essentials • Start earning from day one • 100% Job Assistance • Full Access to notes and seminar sessions • After Course Assistance • Learn all aspects of digital marketing • ISO Certified • Guest Lectures • Free tools and software's • Interactive sessions • Become Google and Facebook Certified • Batch Flexibilities
  5. 5. Career Options Digital Marketing Analyst, Manager Social Media ExecutivePPC Analyst SEO Analyst Content Marketing Executive Freelance Digital Marketer
  6. 6. Who Should Attend? Sales & Marketing Professional Job SeekerStudents Digital Marketing Professional Digital Marketing Startup’s Entrepreneurs
  7. 7. Study Methodology
  8. 8. Coverage Area Digital Marketing Overview Domain, Hosting, Website Strategy Website Designing (Word press) Lead Generation Landing Pages Designing Essentials (Adobe Photoshop) Inbound Marketing Google AdSense, Blogging, Affiliate Marketing Content Marketing Google Analytics
  9. 9. Coverage Area Search Engine Optimization Google Search Console, Bing Webmaster You Tube Studio Social Media Optimization Social Media Marketing Google AdWords Online Reputation Management Project Submission Freelancing & Internships
  10. 10. Featured Coverage YouTube Video Shooting & Editing (First time in Rajasthan) Design Essentials (Adobe Photoshop) Projects & Stipend based Internship
  11. 11. Introduction to Digital Marketing • What is marketing? • 4 P’s of marketing - Product - Price - Placement (or Distribution) - Promotion • What is digital marketing? • Digital marketing vs Traditional marketing Module 1 • Stages of digital marketing 1. Creating Visibility 2. Getting Traffic 3. Engaging Traffic 4. Conversions 5. Analysis or Measurement 6. Retention • Main Channels of Digital marketing
  12. 12. Website Strategy • What is a website? • What are web pages? • Types of Websites • What are Domain names? • What are Domain extensions? • Different types of domain extensions • What is web hosting? • What are web servers? • Types of web servers Module 2 • Purchasing a domain name • Purchasing web hosting • What is SSL certificate? • Linking your domain with hosting • Creating an account on WordPress(CMS) • Main Features of a WordPress dashboard • Choosing a theme for your website
  13. 13. Website Designing (WordPress) • How to make your website engaging? • Creating blueprint of your website • Designing an attractive website • Creating pages on your website • Creating a menu • Adding pages to your menu Module 3 • Publishing Content on your Website (text, images etc.) • How to embed YouTube videos on webpages • What are plugins? • Some Useful Plugins • Understanding Widgets.
  14. 14. Lead Generation(Landing Pages) Module 4 • Types of landing pages • Landing page v/s Web page • Creating an engaging landing page? • Checking effectiveness of landing pages through A/B testing • What is a funnel? • Process of Lead nurturing • Conversion of leads into actual sales Lead Generation • Meaning of Lead generation • Importance of Lead generation for a business • Steps in Lead generation • Various modes of generating a lead • What is a lead magnet? • Creating a lead magnet • What is a Landing page? • What is a Thank You page?
  15. 15. Adobe Photoshop Design Essentials 1. Website Banners 2. Google Display Banners 3. Logo & Theme Design 4. E mail Template Design 5. Landing Pages Design 6. Social Media Post Design 7. Blog Post Design 8. Presentation & many More Module 5(Featured) • Adobe Photoshop Essentials • Selections • Correcting an Image • Re Touching Techniques • Filter, Painting & Drawing • Working with Layers • Merging Layers • Working with Text • Special Effects • Saving & Printing Documents
  16. 16. Content Marketing Module 6 • Understanding Online Influencers • Helping Customers to find the information they seek Measuring Content • Measuring content effectiveness • Identify the best Channels • Tools to check Duplicate Content Content Marketing • What is content marketing ? • Importance of content in digital marketing • Developing a content strategy • Understand how to develop a content marketing strategy. • How to create compelling content? • Creating content for search engines? • Topics Research for content ideas • Creating content for blogs, articles, emails, paid campaigns etc.
  17. 17. Google AdSense & Blogging Module 7 • Installing themes in WordPress • Managing Posts and Pages in WordPress Introduction to Adsense • Setup and Approvals • Getting started with the interface • Account settings • Address (PIN) verification • Managing websites • What is blogging? • Purpose of blogging • Choosing blogging platforms • Discovering your blog’s focus & theme • Developing & designing blog website • Installation of WordPress • Front and Backend of WordPress • Managing Front and Backend of WordPress
  18. 18. Inbound Marketing Module 8 Sales & Inbound Marketing • How Inbound Marketing Affects Sales • Understanding the Website’s Role in the Sales Funnel • How to Approach Inbound Leads via Email • Using Social Media for Sales • Using Content to Delight and Renew Customers Conclusion: Connecting Inbound Marketing and Sales • Inbound Marketing • What is Inbound Marketing? • Website Optimization • Checklist & SEO • How to Do Email Marketing Right • Getting Started with Social Media • Creating Original Content
  19. 19. Google Analytics Module 9 Set up Analytics • Creating a New Account • Get started with Analytics • Cookie tracking by google analytics • Manage and configure Analytics • Understanding Account structure • Set up (web) , Set up (mobile apps) • Universal Analytics (UA) • How to add analytics code in website • Where to add analytics code in website • What is bounce rate? • Ways to reduce bounce rate • Bounce rate vs exit rate Introduction to Analytics • What is Google Analytics • Google Analytics Features • The Importance of Analytics Manage Accounts and users • Understand the Analytics account structure • Properties • Reporting views • Reporting view filters • User management Linking your accounts • Google Analytics with Google Webmaster tool • Google Analytics with Google AdWords and Ad sense • Bing Webmaster Tools
  20. 20. Google Analytics Configuration • Introduction to Goals • Types of Goals • Defining Business Goals • URL Based Goals • Time Based Goals • Event Based Goals • Funnels Setup • Filters • Ecommerce Tracking • User Management Module 9 Report and Analysis • Audience Reports • Advertising Reports • Acquisition Reports • Behavior Reports • Conversion Reports • Real Time Reports • Dashboard & Reports • Attribution Modeling • Multi Channel Funnels • Mobile Apps ,Flow Visualization Reports • URL Tagging Report
  21. 21. Search Engine Optimization(SEO) Basics of SEO • What are Search Engines? • Understanding the SERPs • Importance of SEO • SEO Techniques • Types of SEO • How the search engine works? • Google Algorithm Updates • Some useful SEO tools • Local SEO Module 10 Keyword Research • Introduction to Keyword Research • Keyword Research Technique • Types of Keywords • Keyword Mapping Technique • Competitors Analysis • Google Insights • Google Keyword Planner
  22. 22. Search Engine Optimization(SEO) Module 10 • Header Optimization • Sitemap Creation • Use of robots.txt • Doorway Pages • Cloaking • Broken Links Optimization • Geo Targeting • Breadcrumbs Optimization • Inter Linking Strategy • Footer Optimization • Redirection (301 & 302) • Canonical Optimization • 404 Error • Thank you Page Optimization • Google Webmaster Integration • Google Analytics Integration On Page Optimization • HTML Basics for SEO • Website Structure and Navigation Menu Optimization • Title Tag Creation & Optimization • Meta Tag Creation & Optimization • Meta Description Creation & Optimization • Content Optimization • Keyword Density Analysis • URL Structure Optimization • Content Optimization • Page Speed Optimization • Anchor Link Optimization • Image Optimization
  23. 23. Search Engine Optimization(SEO) Module 10 • Article Submission • Press Release submission • Blog Submissions • Blog Commenting • Forum Submission • Image Submissions • Coupons Submissions • Q&A Submissions • Posting Free Classifieds • Video Submissions • Doc Submissions • PDF Submissions Off Page Optimization • Introduction to Offsite Optimization • What are backlinks? • What is Link Building • Link Building Methodology • Types of Link Building • Link Wheel Strategies • What are Do Follow & No Follow Links • Search Engine Submission • Directory Submission • Bookmarking Submission
  24. 24. Search Engine Optimization(SEO) Module 10 Reporting • Keywords Position in major search engines • Visitor Reports • Traffic Source Reports • Goal Reports • Submissions Report
  25. 25. Google Search Console Introduction to Google Search Console • What is Search Console? • Using Search Console with your website • Using Search Console with your mobile app • Search Console for Apps • Add a website property • Block content from Google Search results • How to add user in Search Console • How many types of user access • Google Manual Penalties Module 11 Start with the fundamentals • Get your site working on Search Console • Refine personal and site settings • Manage, monitor, & maintain your site • Get additional support • What are impressions, position, and clicks? • Using Google Link Disavow Tool • www and Non-www website versions • Geo Targeting through GWT
  26. 26. Google Search Console Module 11 Using reports and features • Search Appearance • Search Traffic • Google Index • Crawl • Security • Link Analysis through GWT • Internal link analysis
  27. 27. You Tube Studio Basics of Video Studio • Titles & Graphics • How to Be Successful on YouTube • Camera Controls & Settings • Basic Audio for Video • Light it Right! • Master Your Camera for Stunning Visuals • Movie Genres Basic Training • Post Production Workflow Module 12 (Featured) • Motion Graphic Design • Basic of Shooting • Using Camera Angles • Shooting With a Smartphone • Videographer's Guide to Lenses • Project Planning and Development • Creating Videos • Basic concept of Audio • Basic Concept of Camera, Camcorder • Basic Concept of Lightings
  28. 28. You Tube Studio (Editing) • Video editing principle and techniques • Introduction Adobe Premiere • Introduction to digital video and formats • Adobe Premiere Workflow • Setting up a new project Understanding the Interface • Importing Importing Footage Importing Stills • Capturing Module 12 (Featured) • Organizing • Using the Project panel • Editing in the Timeline • Navigating the timeline Using tracks • Time • Transitions • Previewing a Sequence • Audio • Animating Motion and effects Exporting
  29. 29. Social Media Marketing SMO Basic • Introduction to Social Media • Power of social media • Social Media Strategy • Brand Management Strategies • Network Profile Creation • How Social Media is important for a business? • Best Sites for SMO Module 13 GOOGLE+ Optimization • Introduction to Google+ • Setting Social Objectives • Social Strategies and Tactics for Google+ • +1s and Sharing • Integration with your site • Promoting a Brand on Google+ • URL Shortening Tools
  30. 30. Face Book Marketing Module 14 • Where Facebook advertising works and doesn't • How Facebook ads work and why they're different from Google Ads The Main Facebook Ad Types • Page post engagement ads • Page like ads • Offer claims ads • Event Responses ads • Clicks to website ads • Targeting your ads Facebook Optimization • Introduction to Facebook • Facebook Features • Pages (Do’s and Don’ts) • Measuring and Monitoring • Group Pages vs. Fan Pages • How to promote your Facebook page • Engagement and Conversation • Creating Events Facebook Paid Marketing • Understand Facebook Advertising for Brands • Creating campaign goals
  31. 31. Face Book Marketing Facebook Premium Ads • What ad options are available • How to buy premium ads • Using the Power Editor Choosing Relevant Targeting and Audience Options • Building custom audiences • Demographic, behaviors and interests • Special event targeting Module 14 Building Facebook Advertising Content • Word limits and content guidelines • Image shapes and sizes • The grid explained • What ad content performs well Advertising Costs, Options and Management Tools • CPC, CPM and Cost Per Action; what's allowed and where • Pros and cons of different bid management options • Management, measurement and reporting tools
  32. 32. Twitter Marketing Module 15 Twitter Marketing • Introduction to Twitter Marketing • How to Promote your Brand on Twitter • Advertising on Twitter • How to create campaign • Types of ads • What are twitter cards • Set up Audience and targeting • Set up your Budget • Billing Twitter Optimization • How twitter works? • How to Setup a Twitter account? • Tools for managing your Tweets • What is #Hash Tags • Importance of Hash Tags • How to increase followers • Difference between Paid v/s Organic Followers • How to Shorten and Measure your URLs • Tips for building your Twitter Community • Twitter best practices for brands • Using Twitter for customer service • Get your questions answered on Twitter • Tools for organizing your Twitter community • Managing multiple Twitter accounts
  33. 33. E Mail Marketing Module 16 • Publishing forms on your landing pages • What is broadcasting? • Creating a newsletter for broadcasting • What are autoresponders? How do they work? • What is Automation? • What is Click rate? • What is open rate? • Tricks on how to land email in inbox instead of spam • Top 5 platform for E Mail Marketing E Mail Marketing • What is Email Marketing • Importance of Email Marketing • Types of Emails • Types of Email Marketing • Various software’s for Email Marketing • Difference between Single Opt-in and Double Opt-in • Types of Conversion • Creating an account for Email marketing • Setting up a campaign • Creating forms
  34. 34. Linked In Marketing Linked in Marketing • Introduction to LinkedIn • Creating the right profile and settings • Increasing reach and visibility • LinkedIn Groups • Company Pages Module 17
  35. 35. You Tube Marketing Module 18 YouTube Marketing • You Tube Basic • Getting started on YouTube • Setting up your You Tube account • Connect with creators & other viewers • Watch videos with captions Video advertising with AdWords • Introduction of You Tube Marketing • Importance of Video Marketing • Linking YouTube channels to an AdWords account • What is CPV • About video ad formats • About targeting for video campaigns • Create a True View video campaign • Measure video ad performance • Tips for optimizing your video campaign • Tips for creating effective video ads • About remarketing to YouTube viewers
  36. 36. Google AdWords & PPC Understanding the value of Online Advertising • Introduction to Online advertising • What are Google AdWords / PPC advertising? • Overview of Bing and Yahoo (Microsoft AdCenter) • Google’s advertising networks • Where your ads can appear • Types of Google AdWords Advertising • How costs are calculated in AdWords • MCC account ( My Client center ) Module 19 • AdWords Basics • Set up an AdWords Account • Get Familiar with your Account Keyword Research for PPC • Introduction to Keyword Research • Difference between SEO & PPC keywords • Types of PPC Keywords • Importance of target keywords • Select Targeted/related Keywords • Analyze Competitors keywords • Basic tips for building a keyword list • About Negative Keywords
  37. 37. Google AdWords & PPC Create ads and campaigns • Set up a New Campaign • Set up Ad Groups • Text Ads • Image Ads • Video Ads • Mobile Ads Module 19 Managing Campaigns • Ads and Approvals • Budget and Bids • Bidding Options • Keyword Optimization • Campaign Optimization • Ad Placements on Websites
  38. 38. Online Display Advertising Display Advertising • Introduction to Display Advertising • Benefits of Display Marketing • Different platforms for online Display Advertising • Types of Display Ads • Running Effective Ads • Ad formats & Features • How to Improve CTR Module 19 • Campaign Planning • Creative Formats • Budget Allocation • Targeting & Tracking your Campaign • Optimizing the Campaign • Campaign Budget • Payment methods • Account Review
  39. 39. Mobile Marketing • Introduction to Mobile Marketing • Introduction to App Stores • List of Apps Marketplace • Tools to create Mobile Website • SEO for Mobile Website • SEO for Mobile Apps • Lead Generation through Mobile Campaigns • Mobile App Advertising Module 19 • How to create App Campaign • Types of Mobile App Ads • Mobile App Display Ads • Mobile Apps on Search Networks • Track Performance of Mobile Website • Track Performance of Mobile Apps • SMS Marketing
  40. 40. Online Reputation Management • Introduction to ORM • Why we need ORM • Reputation in the Digital Age • What a corporate reputation is and why it is important • Analysis how digital affect your online reputation • How to Build Online Reputation • Brand Monitoring Module 20 • Know which tools to use for brand monitoring and Online • Reputation Management • Understand how to respond to complaints and criticisms online • How to Protect your Brand from Negative Reviews • Know how to engage your customers and make the best use of brand evangelists
  41. 41. Complete Project Submission • Complete Strategy development from scratch • Digital Marketing Plan • Costing & Budgets allocation • Application Road Map • Conversions & Reporting's Module 21
  42. 42. Freelancing • What is freelancing? • Benefits of freelancing • Top freelancing portals • Grabbing projects as a freelancer • Bidding strategy Module 22
  43. 43. Interview Preparation • Frequently asked question in interviews • Body language • Using appropriate language • The art of listening • Importance of clear communication in interviews Module 23
  44. 44. Internship 5- 6 Month Dedicated Internship in the field of : - SEO - SMO - YOU TUBE STUDIO - CONTENT WRITING - CONTENT PUBLISHING - GOOGLE ADWORDS - SALES & CUSTOMER HANDLING Module 23
  45. 45. Certification Module 24
  46. 46. Certification Partner
  47. 47. Google Certificates
  48. 48. Google Certificates
  49. 49. Google Certificates
  50. 50. Google Certificates
  51. 51. Google Certificates
  52. 52. Facebook Certificates
  53. 53. Hubspot Certificates
  54. 54. Bing Certificates
  55. 55. DIGIPRO Certificates
  56. 56. Contact US Registered Address Shop No 3&4 , Opp. Canara Bank , Near Shyam Nagar Metro Station, New Sanganer Road Sodala, Jaipur – 302019 (Raj) Tel :0141 – 4020051/4006230; Mobile: +91 9261211003 Email : digiprofessional@gmail.com; Website :www.ptaindia.com

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