WordPress Set-up and Installation


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WordPress is one of the most widely used open-source content management systems for websites and blogs. The reason for this is due to its out of the box simplicity, usability and SEO-friendliness. This presentation covers the ins and outs of WordPress installation and set-up and the value the platform can provide small business owners, online marketers and webmasters.

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WordPress Set-up and Installation

  1. 1. WordPress Set-up & InstallationPresenter: John HutchisonDate: August 8th, 2012Location: Formic Media
  2. 2. Formic Team Open Source Awesomeness• Launched in 2008 to service small business & partners• Specializes in search, social and website development• 100% of Account Team Google AdWords & Google Analytics Certified• 7 employees & 45+ clients• Strategic partnerships (Local & National)• Focus on education via monthly Seminar Series
  3. 3. What We Do Local SEM Company for Small BusinessServicesSEARCH ENGINE OPTIMIZATION PAY PER CLICKFormic Medias search engine optimization (SEO) Formic Medias pay-per-click (PPC) advertisingservices help small and local businesses to services provide small and local businessesgenerate visibility within "organic" or “natural" guaranteed visibility within targeted searchsearch engine listings. results, via paid "sponsored listings".SOCIAL MEDIA MARKETING WEB DESIGNFormic Medias social media marketing (SMM) Formic Medias SEO-friendly website design andservices enable small and local businesses to development services provide small businessesleverage free/ low-cost networks to gain with an affordable, functional and highly visibleincreased brand awareness. Web presence.FREE SEMINARS PARTNERSHIPSAttend Formic Medias free monthly search We have created the appropriate processes, toolsengine marketing seminars. Learn the latest and and methodologies needed to be efficient and costgreatest in the search engine marketing industry. effective for your team and your clients.
  4. 4. Agenda Open Source AwesomenessWhy Use WordPress • WordPress OverviewSetting It Up out of the Box for SEO •Hosting Setup & options •Permalinks(Pretty URLs) • Plugins to Install
  5. 5. WordPress SEO Open Source Awesomeness• WordPress is an Open Source Content Management System (CMS).• It is a framework that is built in php and utilizes a mysql database.• It is used by over 12% of the 1,000,000 most trafficked websites.• WordPress has grown to be the largest self- hosted blogging tool in the world.• There is a difference between WordPress.com and WordPress.org
  6. 6. WordPress SEO Open Source Awesomeness• Two ways to do it: • Through your Hosting provider, if they provide it • Manually with a mysql database and ftp access • To run WordPress your hosting just needs a couple of things: • PHP version 5.2.4 or greater • MySQL version 5.0 or greater • For access to most of the following plugins, you will need to install your own version of WordPress. Many of these do not work on WordPress.com hosted accounts. Click Here for Install Step by Step
  7. 7. WordPress.org Open Source Awesomeness
  8. 8. Setting it Up Open Source AwesomenessSet your Permalinks• Navigate to Settings > Permalinks and Choose by Post Name
  9. 9. Plugins Open Source Awesomeness• What is a plugin?• Tools to help make your life easier by helping to automate and reduce the amount of time spent on programming/development• There are over 12,000 plugins specific to WordPress• Utilize the WordPress Plugin Directory
  10. 10. Plugins Open Source Awesomeness• XML Sitemaps • Google XML Sitemaps, Better XML Sitemap Generator
  11. 11. Plugins Open Source Awesomeness• Redirection • Allows you to make 301 redirects very easily
  12. 12. WordPress 101 Open Source Awesomeness Thank you! Please take a moment to fill out the review form.Contact John McPhee for more information johnm@formicmedia.com 503.517.9059 x122