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Social media and the church

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Social media and the church

  1. 1. Social Media for Churches Heidi Francis Donna Hoppestad
  2. 2. What is Social Media?
  3. 3. What is Social Media?•Social interaction
  4. 4. What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques
  5. 5. What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive
  6. 6. What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive•Utilizing a Web 2.0 philosophy
  7. 7. What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive•Utilizing a Web 2.0 philosophy•Engage in multi-directional conversations
  8. 8. What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive•Utilizing a Web 2.0 philosophy•Engage in multi-directional conversations•Generate content and engage in peer-to-peer conversations
  9. 9. What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive•Utilizing a Web 2.0 philosophy•Engage in multi-directional conversations•Generate content and engage in peer-to-peer conversations•Create or co-create value
  10. 10. Social Networking
  11. 11. Social Networking•Building online communities
  12. 12. Social Networking•Building online communities•Contact, Share, Join, Promote
  13. 13. Social Networking•Building online communities•Contact, Share, Join, Promote•Social Networking. . . Its the way the 21st century communicates today.
  14. 14. Types of Social Media
  15. 15. Types of Social Media• Social Networks
  16. 16. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial
  17. 17. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging
  18. 18. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous
  19. 19. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative
  20. 20. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy
  21. 21. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media
  22. 22. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
  23. 23. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
  24. 24. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
  25. 25. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
  26. 26. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
  27. 27. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
  28. 28. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
  29. 29. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity• Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
  30. 30. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity• Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails• Creative Flickr, Etsy• Media blip.fm, goodreads
  31. 31. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity• Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails• Creative Constant Contact, MailChimp Flickr, Etsy• Media blip.fm, goodreads
  32. 32. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity• Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails• Creative Constant Contact, MailChimp Flickr, Etsy • Location• Media blip.fm, goodreads
  33. 33. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity• Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails• Creative Constant Contact, MailChimp Flickr, Etsy • Location• Media FourSquare, Gowalla, Places, blip.fm, goodreads Dopplr, TripIt
  34. 34. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity• Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails• Creative Constant Contact, MailChimp Flickr, Etsy • Location• Media FourSquare, Gowalla, Places, blip.fm, goodreads Dopplr, TripIt • Texting/SMS
  35. 35. Social Media Map
  36. 36. Social Media Terms (to begin with)Blog SMSEmail blasts Social MediaFriend Request Social NetworksInstant Messaging (IM) Text Messaging (Texting)Internal Networks TweetLive Streaming Web 1.0, 2.0, and 3.0Microblogging WidgetPodcast ViralShrink a Link
  37. 37. Who Uses Social Media
  38. 38. Who Uses Social Media• Younger generation
  39. 39. Who Uses Social Media• Younger generation
  40. 40. Who Uses Social Media • Younger generation• Families
  41. 41. Who Uses Social Media • Younger generation• Families
  42. 42. Who Uses Social Media • Younger generation• Families • Corporations
  43. 43. Who Uses Social Media • Younger generation• Families • Corporations
  44. 44. Who Uses Social Media • Younger generation• Families • Corporations • Non-profit Organizations
  45. 45. Who Uses Social Media • Younger generation• Families • Corporations • Non-profit Organizations
  46. 46. Who Uses Social Media • Younger generation• Families • Corporations • Non-profit Organizations• Schools and Universities
  47. 47. Who Uses Social Media • Younger generation• Families • Corporations • Non-profit Organizations• Schools and Universities
  48. 48. Church Web & Social Media Research
  49. 49. Common Social Media used in the Church
  50. 50. Common Social Media used in the ChurchExternal Networks
  51. 51. Common Social Media used in the ChurchExternal Networks
  52. 52. Common Social Media used in the ChurchExternal NetworksInternal Networks
  53. 53. Common Social Media used in the ChurchExternal NetworksInternal Networks
  54. 54. Common Social Media used in the ChurchExternal NetworksInternal NetworksWebsite Focused
  55. 55. Common Social Media used in the ChurchExternal NetworksInternal NetworksWebsite Focused
  56. 56. Common Social Media used in the ChurchExternal NetworksInternal NetworksWebsite FocusedNews andAnnouncements
  57. 57. Common Social Media used in the ChurchExternal NetworksInternal NetworksWebsite FocusedNews andAnnouncements
  58. 58. Social Media and the ChurchExternal Networks
  59. 59. Social Media and the ChurchExternal Networks- easiest way to connect with community around you
  60. 60. Social Media and the ChurchExternal Networks- easiest way to connect with community around you- many people are already active in at least one externalnetwork
  61. 61. Social Media and the ChurchExternal Networks- easiest way to connect with community around you- many people are already active in at least one externalnetwork- structure is already in place
  62. 62. Social Media and the ChurchExternal Networks- easiest way to connect with community around you- many people are already active in at least one externalnetwork- structure is already in place- opens up access to all aspects of people’s lives
  63. 63. Social Media and the ChurchInternal Networks
  64. 64. Social Media and the ChurchInternal Networks - can control who has access to join
  65. 65. Social Media and the ChurchInternal Networks - can control who has access to join - control over content
  66. 66. Social Media and the ChurchInternal Networks - can control who has access to join - control over content - encourages relationships between members
  67. 67. Social Media and the ChurchInternal Networks - can control who has access to join - control over content - encourages relationships between members - a safe place for people to share struggles
  68. 68. Social Media and the ChurchWebsite Focused
  69. 69. Social Media and the ChurchWebsite Focused - an extension of basic information that is on website
  70. 70. Social Media and the ChurchWebsite Focused - an extension of basic information that is on website - an interactive way to share the personality of the congregation/pastor
  71. 71. Social Media and the ChurchWebsite Focused - an extension of basic information that is on website - an interactive way to share the personality of the congregation/pastor - engages people on an emotional level
  72. 72. Social Media and the ChurchWebsite Focused - an extension of basic information that is on website - an interactive way to share the personality of the congregation/pastor - engages people on an emotional level - requires authenticity, which people relate to
  73. 73. Social Media and the ChurchNews / Announcements
  74. 74. Social Media and the ChurchNews / Announcements - you target your audience and control the information
  75. 75. Social Media and the ChurchNews / Announcements - you target your audience and control the information - easy way to drive people to your site, which then provides detailed information
  76. 76. Social Media and the ChurchNews / Announcements - you target your audience and control the information - easy way to drive people to your site, which then provides detailed information - Twitter and text messaging can be used to either get to the point, or provide a teaser that makes the recipient want to discover more.
  77. 77. Social Media and the ChurchNews / Announcements - you target your audience and control the information - easy way to drive people to your site, which then provides detailed information - Twitter and text messaging can be used to either get to the point, or provide a teaser that makes the recipient want to discover more. - can use Twitter or SMS in services to get immediate feedback, prayer requests, or make the sermon interactive
  78. 78. Purpose of using in Social Media the Church
  79. 79. Purpose of using in Social Media the Church• Youth Focused
  80. 80. Purpose of using in Social Media the Church• Youth Focused• Mission Focused
  81. 81. Purpose of using in Social Media the Church• Youth Focused• Mission Focused• Evangelism
  82. 82. Purpose of using in Social Media the Church• Youth Focused• Mission Focused• Evangelism• Events
  83. 83. Purpose of using in Social Media the Church• Youth Focused• Mission Focused• Evangelism• Events• Issues You Support or are Passionate About
  84. 84. Purpose of using in Social Media the Church• Youth Focused• Mission Focused• Evangelism• Events• Issues You Support or are Passionate About• Create community
  85. 85. How to be successful with Social Media
  86. 86. How to be successful with Social Media• Pastor needs to buy in/champion the cause
  87. 87. How to be successful with Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentional
  88. 88. How to be successful with Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentional• Know your audience and target them
  89. 89. How to be successful with Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentional• Know your audience and target them• People respond better to personal conversation than to institutional notes
  90. 90. How to be successful with Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentional• Know your audience and target them• People respond better to personal conversation than to institutional notes• Need to "let go" - be open to conversation
  91. 91. How to be successful with Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentional• Know your audience and target them• People respond better to personal conversation than to institutional notes• Need to "let go" - be open to conversation• Use common language
  92. 92. How to be successful with Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentional• Know your audience and target them• People respond better to personal conversation than to institutional notes• Need to "let go" - be open to conversation• Use common language• Make no assumptions
  93. 93. ROI for Social Media in the Church
  94. 94. ROI for Social Media in the Church • Communication
  95. 95. ROI for Social Media in the Church • Communication • it’s easy
  96. 96. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous
  97. 97. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied
  98. 98. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral
  99. 99. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection
  100. 100. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation
  101. 101. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation • contribute
  102. 102. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation • contribute • collaborate
  103. 103. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation • contribute • collaborate
  104. 104. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation • contribute • collaborate
  105. 105. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • go • it’s varied • it’s viral • Connection • create a conversation • contribute • collaborate
  106. 106. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • go • it’s varied • give • it’s viral • Connection • create a conversation • contribute • collaborate
  107. 107. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • go • it’s varied • give • it’s viral • pray • Connection • create a conversation • contribute • collaborate
  108. 108. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • go • it’s varied • give • it’s viral • pray • Connection • mobilize • create a conversation • contribute • collaborate
  109. 109. Food for Thought• Church buildings are tools. So are Social Media.• Church, by definition is about community and relationships, so is Social Media.
  110. 110. • en.wikipedia.org/wiki/Social_media Credits• webtrends.about.com/od/web20/a/web20-glossary_2.htm• www.onlinematters.com/glossary.htm• www.bottlepr.co.uk/glossary.html• www.no2pen.com/blog/2010/01/social-media-dictionary-for-small-businesses/• www.whatissocialnetworking.com• www.honeytechblog.com• http://plus.google.com• www.churchmarketingsucks.com• www.lifeway.com• Church Social Media Policies: An Academic Paper, by Adam J Copeland• http://www.ministrybestpractices.com/• levite.wordpress.com• www.edstetzer.com• www.slideshare.com• www.visualstorynetwork.org• www.internetevangelismday.com• www.bethkanter.org• The Networked Nonprofit: Connecting with Social Media to Drive Change, by Beth Kanter, Allison Fine, Randi Zukerberg• Web-Empowered Ministry: Connecting With People through Websites, Social Media, and More, by Mark Morgan Stephenson• Church Marketing 101: Preparing Your Church for Greater Growth, by Richard Reising• The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott

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