SEO Basics


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SEO, SEO Basics, SEO TIps

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SEO Basics

  1. 1. Compare Infobase Limited An ISO 9001 : 2000 Certified Company
  2. 2. SEO Basics The Compare way of SEO
  3. 3. Understanding SEO <ul><ul><li>SEO is all about falling in love with search engines & it has to be two way love </li></ul></ul><ul><ul><li>Those who love you give you priority. Always! </li></ul></ul><ul><ul><li>Those whom you love, you seldom fool (My experience only God’s never fool) ‏ </li></ul></ul><ul><ul><li>Those who love you to prosper & ensure that you always get more </li></ul></ul><ul><ul><li>Bottom line – SEO is all about love. Period! </li></ul></ul>
  4. 4. Defining SEO <ul><ul><li>The science of making Search Engines respect & reward your website as an authority on your subject is called SEO. </li></ul></ul><ul><ul><li>Yes, it is all about Respect & Reward. To ensure that SEs do that you need to ensure that you need to ensure that you understand what they need for themselves and their users. </li></ul></ul>
  5. 5. Understanding Google <ul><ul><li>Google Dominates English language Search </li></ul></ul><ul><ul><li>Now it is about 65% Google & 30% Yahoo + Bing & 5% rest </li></ul></ul><ul><ul><li>It is interesting to understand is a new search engine, it works differently </li></ul></ul><ul><ul><li>Google does support Directories/ Yellow-pages & White-pages </li></ul></ul>
  6. 6. SERP – Search Engine Results Page <ul><ul><ul><li>Organic </li></ul></ul></ul><ul><ul><ul><li>Paid – PPC (Pay Per Click) ‏ </li></ul></ul></ul><ul><ul><ul><li>Images </li></ul></ul></ul><ul><ul><ul><li>&/ 10 Pack & Local </li></ul></ul></ul><ul><ul><ul><li>News & Video results </li></ul></ul></ul><ul><ul><ul><li>Social Media results </li></ul></ul></ul><ul><ul><ul><li>Siteclicks </li></ul></ul></ul><ul><ul><ul><li>Sublinks </li></ul></ul></ul><ul><ul><ul><li>Multiple Entries </li></ul></ul></ul>
  7. 7. Your Listing on SERP <ul><ul><ul><li>Plan your title </li></ul></ul></ul><ul><ul><ul><li>Plan the text underneath </li></ul></ul></ul><ul><ul><ul><li>Keep Title precise, with least duplication of words </li></ul></ul></ul><ul><ul><ul><li>Do include Meta – Keywords, it works </li></ul></ul></ul><ul><ul><ul><li>What user gets to read should be your sales pitch </li></ul></ul></ul>
  8. 8. Knowing what you are <ul><ul><ul><li>You are a Shopping Site? </li></ul></ul></ul><ul><ul><ul><ul><li>Amazon </li></ul></ul></ul></ul><ul><ul><ul><li>You are a Review Site? </li></ul></ul></ul><ul><ul><ul><ul><li>Yelp </li></ul></ul></ul></ul><ul><ul><ul><li>You are a Research? </li></ul></ul></ul><ul><ul><ul><ul><li>Wikipedia </li></ul></ul></ul></ul><ul><ul><ul><li>You are a News site? </li></ul></ul></ul><ul><ul><ul><ul><li>CNN </li></ul></ul></ul></ul><ul><ul><ul><li>You are a General Site/ Portal? </li></ul></ul></ul><ul><ul><ul><ul><li> – yes Yahoo is much beyond search engine. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Also sites which have some of all, like our own is now positioning itself. </li></ul></ul></ul></ul>
  9. 9. SEO – The Game <ul><ul><ul><li>The new Page 1 – is top 3 or 4 results </li></ul></ul></ul><ul><ul><ul><li>If you are beyond 15, you don’t exist </li></ul></ul></ul><ul><ul><ul><li>1:1:1 Works </li></ul></ul></ul><ul><ul><ul><li>SEs want to finish there job quickly on your site, speed of feeding search engines matter a lot, they have a lot to do. </li></ul></ul></ul><ul><ul><ul><li>Queries are getting longer & more targeted </li></ul></ul></ul>
  10. 10. The Hats <ul><ul><ul><li>Blackhat </li></ul></ul></ul><ul><ul><ul><ul><li>All about deceiving </li></ul></ul></ul></ul><ul><ul><ul><li>Whitehat </li></ul></ul></ul><ul><ul><ul><ul><li>All about believing </li></ul></ul></ul></ul><ul><ul><ul><li>Blackhat </li></ul></ul></ul><ul><ul><ul><ul><li>Is quick gain, quick loss </li></ul></ul></ul></ul><ul><ul><ul><li>Whitehat </li></ul></ul></ul><ul><ul><ul><ul><li>Is all gain, no loss </li></ul></ul></ul></ul><ul><ul><ul><li>Blackhat </li></ul></ul></ul><ul><ul><ul><ul><li>Is getting better of SEs </li></ul></ul></ul></ul><ul><ul><ul><li>Whitehat </li></ul></ul></ul><ul><ul><ul><ul><li>Is partnering Ses </li></ul></ul></ul></ul>
  11. 11. Essentials to be on the TOP <ul><ul><ul><li>Have a strong theme for your site </li></ul></ul></ul><ul><ul><ul><li>Never play fast-one’s </li></ul></ul></ul><ul><ul><ul><li>Have structures for Spiders </li></ul></ul></ul><ul><ul><ul><li>Have structures for users </li></ul></ul></ul><ul><ul><ul><li>Ensure Smooth Navigation </li></ul></ul></ul><ul><ul><ul><li>Optimize landing pages </li></ul></ul></ul><ul><ul><ul><li>Create support pages for your landing pages </li></ul></ul></ul>
  12. 12. SEO is… <ul><ul><li>SEO is a marketing activity </li></ul></ul><ul><ul><li>Must initiate simultaneously with site development </li></ul></ul><ul><ul><li>Must be embedded at design stage </li></ul></ul><ul><ul><li>Search Engine Market Share is the measurement </li></ul></ul><ul><ul><li>It is a partnership – both must earn </li></ul></ul>
  13. 13. Thank You