Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Piotr Biegun
Do you want to know how psychology affects our decision? How it's connect with our actions and how to use it in our favor of our products. Psychology behind mobile apps is all about understanding what makes users tick and us digital products.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
Mobile World Congress 2013: A report from the floorDMI
The document provides a summary of key announcements and trends from Mobile World Congress 2013, including new devices from Samsung, Nokia, and others. It discusses the growing popularity of larger screens and alternative mobile operating systems like Windows Phone, Firefox OS, and Tizen. Other sections cover trends in mobile enterprise management, payments, and innovations in areas like augmented reality and mobile ticketing. The document concludes with highlights of interesting technologies showcased at the event.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
The document discusses 13 predicted mobile trends for 2016. The key trends include mobile surpassing desktop usage, with more Google searches on mobile than desktop in some countries. Mobile apps are also taking over daily life, with over half of digital media time spent in apps. The rise of the Internet of Things and connected home devices accessible through mobile is another trend. Virtual and augmented reality, wearable devices, and precise indoor mobile location services are also covered as emerging trends for 2016. Increased mobile video advertising, mobile ecommerce, cloud services, and the ongoing Android vs iOS competition are highlighted as well.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Piotr Biegun
Do you want to know how psychology affects our decision? How it's connect with our actions and how to use it in our favor of our products. Psychology behind mobile apps is all about understanding what makes users tick and us digital products.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
Mobile World Congress 2013: A report from the floorDMI
The document provides a summary of key announcements and trends from Mobile World Congress 2013, including new devices from Samsung, Nokia, and others. It discusses the growing popularity of larger screens and alternative mobile operating systems like Windows Phone, Firefox OS, and Tizen. Other sections cover trends in mobile enterprise management, payments, and innovations in areas like augmented reality and mobile ticketing. The document concludes with highlights of interesting technologies showcased at the event.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
The document discusses 13 predicted mobile trends for 2016. The key trends include mobile surpassing desktop usage, with more Google searches on mobile than desktop in some countries. Mobile apps are also taking over daily life, with over half of digital media time spent in apps. The rise of the Internet of Things and connected home devices accessible through mobile is another trend. Virtual and augmented reality, wearable devices, and precise indoor mobile location services are also covered as emerging trends for 2016. Increased mobile video advertising, mobile ecommerce, cloud services, and the ongoing Android vs iOS competition are highlighted as well.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
FIDM SF | 8th Annual Innovative Materials Conference | Huami / Frederik HermannFrederik Hermann
Presentation by Frederik Hermann, Head of Marketing and Sales, Huami - Manufacturers of Amazfit and the Xiaomi Mi Band - at the 8th Annual Innovative Materials Conference at FIDM SF.
1) The document summarizes key trends in digital media consumption and marketing in Brazil, noting that consumers are increasingly connected via mobile devices and fragmenting their time across platforms.
2) It advises marketers to integrate their data from multiple sources to understand consumer journeys, and to create engaging content to attract consumers rather than interrupt them.
3) Mobile media in Brazil is growing extremely rapidly, far outpacing total media and digital media, and will account for a significant portion of digital ad spending in coming years as marketers adapt to the mobile mindset.
The document summarizes 8 major mobile trends for 2014 according to Brightstar Intelligence. The trends include: 1) Device lifecycles shrinking further due to faster product development, 2) No-contract mobile plans dominating over 50% of the market, 3) Buy-back and trade-in programs becoming essential services for consumers, carriers, and retailers, 4) Increased adoption of device financing options to offset unsubsidized phone costs, and 5) Accessories and services becoming more important to boost profit margins amid industry pricing pressures. The trends are impacting players across the mobile industry as consumer preferences and the market evolve rapidly.
Mobile Ecosystem in 2015 by AscITconsultancyservicesCarmor Bass
The document discusses 10 mobile trends for 2015 based on discussions and insights from industry leaders. It summarizes the key points of 5 trends:
1. Mobile apps will move to a third generation focused on leveraging location, context and user data to personalize experiences.
2. Smartphones will become the central hub for controlling the growing Internet of Things ecosystem of connected devices.
3. Mobile devices will surpass desktops for the first time, generating most web browsing and media consumption.
4. "Phablets" with larger screens between 5.5-7 inches will continue gaining popularity over smartphones and tablets.
5. Big data will become integral to powering all mobile services and applications
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
The document discusses 4 trends in technology: 1) Digital communication platforms like Cisco Spark that make video conferencing easy to use across devices. 2) Choosing cloud providers, noting that while large providers dominate, regional providers can offer specialized services. 3) The need for adaptive security architecture as more devices are connected to address security issues seen in attacks. 4) The rise of intelligent systems using artificial intelligence and machine learning to automate tasks like sorting emails and enabling real-time translation.
Connected Print uses printed electronics, mobile broadband and the connectivity of your body to bring a world of information to your fingertips. This infographic looks at how it works, and how it can change our lives.
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
Covering the top mobile trends and forecasts for 2014, the presentation includes information and recommendations on the top 12 trends for this year: including mobile payments, enterprise apps, beacons for in-store customer engagement and the issues surrounding privacy amongst others.
The Robos Are Coming - How AI will revolutionize Insurance 0117Graham Clark
1) Artificial intelligence and intelligent systems will transform many industries including banking and insurance by automating large portions of jobs currently performed by humans.
2) New intelligent concepts like digital assistants, semantic analysis, computer vision, augmented reality, and robotic process automation will impact customer experiences, product offerings, and business functions within insurance.
3) Insurance companies will be able to offer more personalized products and services using intelligent systems, and may require policyholders to use internet-connected devices or home automation to reduce risks and provide more customized coverage.
1. Windows 8 will continue to decline in popularity and Microsoft will release the next version of Windows earlier than planned in late 2014 or 2015 to regain market share.
2. Fewer companies will manufacture tablets as profit margins decrease, and tablets will not fully replace computers despite growing popularity due to most users not planning to use tablets as their primary device.
3. Tighter integration between the internet and TV will lead to a decline in cable and satellite subscriptions similar to what happened to newspapers as more people replace expensive TV services with connected devices and a la carte media options.
trendwatching.com's INTERNET OF CARING THINGSTrendWatching
This document summarizes an emerging trend called the "Internet of Caring Things", which refers to connected devices that actively care for users' well-being, safety, health and relationships. It provides examples of devices in five categories: healthy things to track fitness and health; mindful things for mental wellness; safety things to protect users; security things to monitor possessions; and family things to stay connected to loved ones. The trend is driven by falling technology costs and more connected devices. Users will expect brands to leverage data from these devices to enhance their lives and raise privacy concerns.
Discover the tech trends to watch in 2016 based on our experience: Mobile Commerce, Social payments, Deep linking and App Ecosystem, Push notification, Smart home and Home Entertainment, Deep learning, Cognitive Computing, Smart Virtual Personal Assistants, Algorithms, Ambient Proximity, Ambient Interfaces, Intelligent Cameras, Personality Analytics, Big Data, Cloud Computing, Vertical Collaborative Software, Virtual Reality, Augmented Reality will change the way brands interact with their customers.
The document provides a summary of highlights from the 2015 Consumer Electronics Show (CES) that would be interesting for marketers. Some of the key highlights mentioned include the increasing presence of non-tech brands at CES, the focus on wearables being affordable, fashionable, and useful, the growing connectivity of devices through sensors, and new opportunities in photo/video production through drones and cameras. The document also discusses trends like the Internet of Things, virtual and augmented reality, smart homes/appliances, and new forms of transportation and play through connected devices.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.
Fashion-forward designs, developed to crunch and interpret the numbers faster than we are able to collect them, are analyzing biometrics through everything, from our eyewear to our underwear.
The wearable computing market is expected to hit $19 billion by 2018. And it’s no surprise that our co-evolution with technology is becoming the bridge between mobile communication and the Internet of Things.
Data’s ubiquity – whether push, pull or ambient – can be harnessed for efficiency, knowledge, and utility. This enables us to reframe the least renewable of all elements, time itself.
The Internet of Everything and The Quantified Self
By 2020, analysts predict that we’ll be digitally connected to everything around us. Microchips, sensors, and batteries are shifting devices from our desks, out of our hands and pockets, onto our bodies.
The ongoing capture and analysis of data enhances our self-knowledge, informing The Quantified Self, and drives The Internet of Everything, an evolving digital ecosystem. In the future objects will receive data and respond seamlessly ...the refrigerator that delivers a glass of water based on your hydration level; rooms that self-control their energy output based on who is in them; locks that open as you approach, and smart slippers that detect a fall.
In this shifting paradigm of the observer and the observed, traditional industry verticals, such as health telecommunications, automotive, and entertainment will merge into cross-functional, user-centric innovations.
Author Jeremy Rifkin describes this change as the powerful Third Industrial Revolution. People, machines and every aspect of our work and social lives are connected by big data, advanced analytics and predictive algorithms. If we stay on track, we are headed towards economies powering smarter cities, efficient business, streamlined manufacturing, and renewable energy sources. It began with the Internet and continues with the promise of our wearable future, realized by some of the following innovations.
Our overarching theme is the continued rise of what we call brand commerce. This world of brand commerce manifests in a number of ways, each of which we see as being underpinned by a series of sub trends with their own challenges and opportunities and this is what we unpack in our trend report. Broadly speaking, we cover four key areas:
1. The rise of artificial intelligence. It’s fast becoming a constant part of our lives and we’re starting to see the transition on behalf of consumers out of being surprised by these highly predictive and tailored interactions and into minimum expectation territory. In other words, if you’re not getting clever about how you use your data and automating the application of it, you’re going to get left behind.
2. The on-demand economy. A new economy is growing up based on fulfilling the needs and expectations of the new on-demand consumer. This is the Uber model applied across a host of other industries, creating a flexible, on-demand workforce, enabled by mobile and powered by a new currency – trust. [https://www.youtube.com/watch?v=kTqgiF4HmgQ].
3. Invisible interfaces. What we commonly understand to be an ‘interface’ will dramatically shift over the next few years as we experience the rise of the invisible interface and we’ll see more and more sophisticated interactions, from authentication to transaction, taking place with minimal conventional interaction.
4. The new storytelling. It almost goes without saying, but all this juicy data and unprecedented connectivity of consumers presents us with some pretty spectacular opportunities for reinvigorating brand narratives in ways which are highly tailored and meaningful to customers.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
The Internet of Things (IoT) connects physical devices to the internet which allows for data collection and exchange. This emerging third stage of the internet enables easier lives through automation and efficiency gains due to cheap bandwidth, processing and sensors. While challenges around security, network capacity and standards remain, the IoT is expected to generate over $1 trillion in revenue by 2020 and lead to new business models and innovative applications that transform industries like transportation, homes and cities.
Koru Wearable Trends 2015. The definitive guide to the wearable future by people busy making that future. Designers, Proeduct people and strategist should enjoy reading it. Do contact us if you want to hear more info@korulab.com
Havas Media - 8 Trends from CES for 2015Tom Goodwin
I co-authored this deck with Shaun Farrar, Kevin Hung and Greg James following CES 2015. It outlines some of the key trends we saw and how marketers can act on them.
FIDM SF | 8th Annual Innovative Materials Conference | Huami / Frederik HermannFrederik Hermann
Presentation by Frederik Hermann, Head of Marketing and Sales, Huami - Manufacturers of Amazfit and the Xiaomi Mi Band - at the 8th Annual Innovative Materials Conference at FIDM SF.
1) The document summarizes key trends in digital media consumption and marketing in Brazil, noting that consumers are increasingly connected via mobile devices and fragmenting their time across platforms.
2) It advises marketers to integrate their data from multiple sources to understand consumer journeys, and to create engaging content to attract consumers rather than interrupt them.
3) Mobile media in Brazil is growing extremely rapidly, far outpacing total media and digital media, and will account for a significant portion of digital ad spending in coming years as marketers adapt to the mobile mindset.
The document summarizes 8 major mobile trends for 2014 according to Brightstar Intelligence. The trends include: 1) Device lifecycles shrinking further due to faster product development, 2) No-contract mobile plans dominating over 50% of the market, 3) Buy-back and trade-in programs becoming essential services for consumers, carriers, and retailers, 4) Increased adoption of device financing options to offset unsubsidized phone costs, and 5) Accessories and services becoming more important to boost profit margins amid industry pricing pressures. The trends are impacting players across the mobile industry as consumer preferences and the market evolve rapidly.
Mobile Ecosystem in 2015 by AscITconsultancyservicesCarmor Bass
The document discusses 10 mobile trends for 2015 based on discussions and insights from industry leaders. It summarizes the key points of 5 trends:
1. Mobile apps will move to a third generation focused on leveraging location, context and user data to personalize experiences.
2. Smartphones will become the central hub for controlling the growing Internet of Things ecosystem of connected devices.
3. Mobile devices will surpass desktops for the first time, generating most web browsing and media consumption.
4. "Phablets" with larger screens between 5.5-7 inches will continue gaining popularity over smartphones and tablets.
5. Big data will become integral to powering all mobile services and applications
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
The document discusses 4 trends in technology: 1) Digital communication platforms like Cisco Spark that make video conferencing easy to use across devices. 2) Choosing cloud providers, noting that while large providers dominate, regional providers can offer specialized services. 3) The need for adaptive security architecture as more devices are connected to address security issues seen in attacks. 4) The rise of intelligent systems using artificial intelligence and machine learning to automate tasks like sorting emails and enabling real-time translation.
Connected Print uses printed electronics, mobile broadband and the connectivity of your body to bring a world of information to your fingertips. This infographic looks at how it works, and how it can change our lives.
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
Covering the top mobile trends and forecasts for 2014, the presentation includes information and recommendations on the top 12 trends for this year: including mobile payments, enterprise apps, beacons for in-store customer engagement and the issues surrounding privacy amongst others.
The Robos Are Coming - How AI will revolutionize Insurance 0117Graham Clark
1) Artificial intelligence and intelligent systems will transform many industries including banking and insurance by automating large portions of jobs currently performed by humans.
2) New intelligent concepts like digital assistants, semantic analysis, computer vision, augmented reality, and robotic process automation will impact customer experiences, product offerings, and business functions within insurance.
3) Insurance companies will be able to offer more personalized products and services using intelligent systems, and may require policyholders to use internet-connected devices or home automation to reduce risks and provide more customized coverage.
1. Windows 8 will continue to decline in popularity and Microsoft will release the next version of Windows earlier than planned in late 2014 or 2015 to regain market share.
2. Fewer companies will manufacture tablets as profit margins decrease, and tablets will not fully replace computers despite growing popularity due to most users not planning to use tablets as their primary device.
3. Tighter integration between the internet and TV will lead to a decline in cable and satellite subscriptions similar to what happened to newspapers as more people replace expensive TV services with connected devices and a la carte media options.
trendwatching.com's INTERNET OF CARING THINGSTrendWatching
This document summarizes an emerging trend called the "Internet of Caring Things", which refers to connected devices that actively care for users' well-being, safety, health and relationships. It provides examples of devices in five categories: healthy things to track fitness and health; mindful things for mental wellness; safety things to protect users; security things to monitor possessions; and family things to stay connected to loved ones. The trend is driven by falling technology costs and more connected devices. Users will expect brands to leverage data from these devices to enhance their lives and raise privacy concerns.
Discover the tech trends to watch in 2016 based on our experience: Mobile Commerce, Social payments, Deep linking and App Ecosystem, Push notification, Smart home and Home Entertainment, Deep learning, Cognitive Computing, Smart Virtual Personal Assistants, Algorithms, Ambient Proximity, Ambient Interfaces, Intelligent Cameras, Personality Analytics, Big Data, Cloud Computing, Vertical Collaborative Software, Virtual Reality, Augmented Reality will change the way brands interact with their customers.
The document provides a summary of highlights from the 2015 Consumer Electronics Show (CES) that would be interesting for marketers. Some of the key highlights mentioned include the increasing presence of non-tech brands at CES, the focus on wearables being affordable, fashionable, and useful, the growing connectivity of devices through sensors, and new opportunities in photo/video production through drones and cameras. The document also discusses trends like the Internet of Things, virtual and augmented reality, smart homes/appliances, and new forms of transportation and play through connected devices.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.
Fashion-forward designs, developed to crunch and interpret the numbers faster than we are able to collect them, are analyzing biometrics through everything, from our eyewear to our underwear.
The wearable computing market is expected to hit $19 billion by 2018. And it’s no surprise that our co-evolution with technology is becoming the bridge between mobile communication and the Internet of Things.
Data’s ubiquity – whether push, pull or ambient – can be harnessed for efficiency, knowledge, and utility. This enables us to reframe the least renewable of all elements, time itself.
The Internet of Everything and The Quantified Self
By 2020, analysts predict that we’ll be digitally connected to everything around us. Microchips, sensors, and batteries are shifting devices from our desks, out of our hands and pockets, onto our bodies.
The ongoing capture and analysis of data enhances our self-knowledge, informing The Quantified Self, and drives The Internet of Everything, an evolving digital ecosystem. In the future objects will receive data and respond seamlessly ...the refrigerator that delivers a glass of water based on your hydration level; rooms that self-control their energy output based on who is in them; locks that open as you approach, and smart slippers that detect a fall.
In this shifting paradigm of the observer and the observed, traditional industry verticals, such as health telecommunications, automotive, and entertainment will merge into cross-functional, user-centric innovations.
Author Jeremy Rifkin describes this change as the powerful Third Industrial Revolution. People, machines and every aspect of our work and social lives are connected by big data, advanced analytics and predictive algorithms. If we stay on track, we are headed towards economies powering smarter cities, efficient business, streamlined manufacturing, and renewable energy sources. It began with the Internet and continues with the promise of our wearable future, realized by some of the following innovations.
Our overarching theme is the continued rise of what we call brand commerce. This world of brand commerce manifests in a number of ways, each of which we see as being underpinned by a series of sub trends with their own challenges and opportunities and this is what we unpack in our trend report. Broadly speaking, we cover four key areas:
1. The rise of artificial intelligence. It’s fast becoming a constant part of our lives and we’re starting to see the transition on behalf of consumers out of being surprised by these highly predictive and tailored interactions and into minimum expectation territory. In other words, if you’re not getting clever about how you use your data and automating the application of it, you’re going to get left behind.
2. The on-demand economy. A new economy is growing up based on fulfilling the needs and expectations of the new on-demand consumer. This is the Uber model applied across a host of other industries, creating a flexible, on-demand workforce, enabled by mobile and powered by a new currency – trust. [https://www.youtube.com/watch?v=kTqgiF4HmgQ].
3. Invisible interfaces. What we commonly understand to be an ‘interface’ will dramatically shift over the next few years as we experience the rise of the invisible interface and we’ll see more and more sophisticated interactions, from authentication to transaction, taking place with minimal conventional interaction.
4. The new storytelling. It almost goes without saying, but all this juicy data and unprecedented connectivity of consumers presents us with some pretty spectacular opportunities for reinvigorating brand narratives in ways which are highly tailored and meaningful to customers.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
The Internet of Things (IoT) connects physical devices to the internet which allows for data collection and exchange. This emerging third stage of the internet enables easier lives through automation and efficiency gains due to cheap bandwidth, processing and sensors. While challenges around security, network capacity and standards remain, the IoT is expected to generate over $1 trillion in revenue by 2020 and lead to new business models and innovative applications that transform industries like transportation, homes and cities.
Koru Wearable Trends 2015. The definitive guide to the wearable future by people busy making that future. Designers, Proeduct people and strategist should enjoy reading it. Do contact us if you want to hear more info@korulab.com
Havas Media - 8 Trends from CES for 2015Tom Goodwin
I co-authored this deck with Shaun Farrar, Kevin Hung and Greg James following CES 2015. It outlines some of the key trends we saw and how marketers can act on them.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Now into its ninth year, Fjord’s annual Trends Report 2016 has arrived and, once again, we unveil what we believe to be the most significant technology and business developments emerging and describe how they will transform our world in the coming 12 months.
Our Trends Report is the result of months of research, discussions and debate, pooling the collective experience at Fjord and Accenture Interactive and distilled into ten core ideas.
We believe 2016 will be another defining year for digital and will bring even more transformation, disruption and delight to organizations and their audiences. In the report you can expect to discover more about big data etiquette, the rise of employee experience (EX) design, disappearing apps, the true power of wearables and nearables and much more.
Check out the full Fjord Trends Report 2016 below, visit trends.fjordnet.com, and follow the conversation at #FjordTrends.
Enjoy!
See more at www.trends.fjordnet.com
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
How is mobility transforming the enterprise? What is the fizzle that drives success? What are the key tools and trends to keep in mind for 2015?
Every year we advise our customers and partners on the top trends in mobile and what it means for them. This year we've expanded this by looking specifically at enterprise mobility trends based on insights from customers, research and more.
The document discusses the rise of mobile-centric companies and the future of business with mobility. It states that mobility is transforming everything including business as consumers can engage whenever and wherever they want. It also notes that existing approaches to mobility experiences require many internal teams and external companies with disparate expertise that don't communicate well, making it complicated and inefficient. The document advocates for an end-to-end approach to mobility centered around integrated practice areas. It provides statistics showing the growth of the enterprise mobility market and importance of user experience and mobility. It concludes that mobile-centric companies will have opportunities to reinvent business and user experience (UX) will play a key role.
Edelman Trust Barometer 2016 - UK Energy Sector ResultsEdelman_UK
This document summarizes the key findings of the 2016 Energy Trust Barometer survey regarding consumer trust in the energy sector in the UK. The main points are:
1. Trust in the UK energy sector is low but has improved slightly in recent years, though still lags other industries. Transparency, leadership, and addressing social issues are seen as most important to building trust but the energy sector performs poorly in these areas.
2. Employees are seen as the most trusted spokespersons to communicate about a energy company's performance, practices, and impact. Engaging employees as advocates is important to building trust.
3. Addressing issues like access to education, inequality, and the environment are seen as important roles for
Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues.
For the full 2016 SoDA Report, Vol. 1, please visit www.sodareport.com.
*Please note that certain anchor links will only work if the publication is downloaded locally.
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
The document describes an ideation session to generate ideas for improving the SXSW experience. The session leaders will teach various ideation methods including idea vomiting, brainwalking, clustering, voting, questioning assumptions, making wishes and worst ideas, using picture prompts, and sketching and storyboarding. Participants will work in groups to apply these methods to identify problems with SXSW and generate solutions. The goal is to come up with new ideas that are an improvement over their initial ideas for making SXSW better.
SXSW 2014 | Wearable Tech: Game Changer for People with Disabilities?Mutual Mobile
Presentation is via Jen Quinlan, Senior Director of Marketing, Mutual Mobile and J.P. Gownder, Vice President, Forrester Research for presentation at South by Southwest (SXSW) Interactive Festival 2014.
Media and agencies are plagued with tunnel vision. They are stuck thinking about mundane use cases for wearables like Glass that are reminiscent of first phase mobile apps.
Wake up. Wearable tech has the potential for more impact than what brands are talking about. Let’s instead explore more complex use cases and look into how wearable tech can drastically improve lives of people with disabilities or special needs.
In this session we will explore how Glass and other wearables can unlock new possibilities for people with vision issues, hearing issues, or decreased mobility of their limbs. We’ll share real users’ stories, explore how wearable tech may address their needs, and look at what’s possible today versus looking into the future.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
The document outlines 12 trends that will shape digital marketing in 2015. It discusses trends that marketers should prepare for now, such as optimizing image strategies to drive conversion rates higher, opening up APIs and data to allow for faster innovation, and improving mobile commerce experiences. It also discusses longer term trends to start thinking about, such as how sensors will be used in "smart" products, recognizing the value of consumer data, and ensuring automated marketing maintains a human touch. The document provides details and examples for each trend.
Predictions 2014 Mobile Trends for MarketersEvgeny Tsarkov
Mobile will transform businesses in 2014 in 3 key ways:
1) Mobile will change entire businesses, not just digital operations, as it bridges the physical and digital worlds.
2) Analytics will be critical for engaging customers in the right moments, beyond just app design.
3) Asia, especially China and India, will inspire mobile innovation due to their massive, growing mobile audiences.
This document contains predictions across several digital marketing disciplines for 2015, including digital industry trends, digital advertising, mobile industry, mobile advertising, and social media marketing. Some of the key predictions summarized are:
1) Mobile-first design and usage will be essential as mobile internet access surpasses desktop. Wearables and IoT adoption will increase significantly.
2) Data-driven strategies will drive growth through more effective marketing. Programmatic buying will continue to increase for video and native ads.
3) Mobile apps will be used more for enterprise tools and communication. "Phablets" will drive 30% of mobile traffic. Video consumption on mobile will surge 50%.
4) Beacon technology will see
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
Mobile commerce is growing rapidly as consumers spend more time on their mobile devices and shift their preferences and purchasing habits to mobile-first businesses. Nearly all growth in digital commerce now comes from mobile, so businesses that do not invest in a mobile-first strategy risk losing customers and market share. The document provides tips and data for developers to help their clients understand the case for investing in mobile development, including native apps, responsive websites, return on investment calculations, and addressing common objections around customers' preferences, budget concerns, and unclear ROI.
Polymorphic publishing john barnes - what to build nowJohn Barnes
The document discusses the shift to mobile devices as the primary means of accessing the internet. By 2015, smartphones are projected to overtake PCs as the most common device used. This will require many websites and digital experiences to be optimized for mobile formats. Publishers will need to adopt a strategy called "polymorphic publishing" to deliver content across multiple screen sizes and devices simultaneously or sequentially. Effective polymorphic publishing depends on understanding content, audiences, and how experiences can add value across different screens.
Since the inception of smart phones people have been talking about what's next due to which we have already witnessed a hell lot of advancements in the field of mobile app development. But, there is more to it. Let's checkout what is the future of mobile app development.
The document discusses major digital trends predicted for 2015, according to consultants. These include:
- Omni-channel communication, with marketing happening across all channels from one central location.
- Intelligent automation of marketing efforts through triggers, follow-ups, and personalization.
- Increased use of semantic web technologies and semantic search enabling new ways of searching and understanding user intent.
- Growing use of mobile devices for eLearning through more digestible on-the-go content.
- Data visualization and its importance in interpreting the growing volume of available data.
- Electronic payments shifting to use of mobile wallets and near field communication technology.
For creating mobile applications that work on mobile devices, Cerebrum Infotech offers the best services in mobile app development. Visit our website for more information!
Top 15 Trends in Mobile App Development to Watch in 2023.pdfCerebrum Infotech
We can create top-notch software for smartphones, tablets, and digital assistants, most frequently for the Android and iOS platforms, with the aid of mobile app development.To learn more about it, visit our website.
More than 1 billion cell phones and 179 billion mobile applications downloaded every year, mobile
development is surely one of the imaginative and effectively developing division. The mobile
application business sector is seemingly overwhelmed by Google applications (Gmail, Maps,
Search), Social media (Facebook, Instagram, Twitter, Youtube) and Gaming applications (Angry
winged creatures, Temple Run). Enormous players like Walmart, Bank of America and Amazon are
utilizing mobile applications for marking, enhancing client engagement, direct showcasing and so
forth. Little and medium size organizations are additionally taking after the mobile pattern,
understanding that a viable mobile system includes more than only a mobile-accommodating site.
57 best mobile app ideas for a successful startup in 2023riyak40
The primary objective of developing an app is to enhance your business. Additionally, it is crucial to ensure that the application remains relevant over time. You have the option to select one of the innovative app ideas mentioned above and either create your own app or enlist the expertise of skilled app developers to elevate your business. Achieving these goals is contingent on your application having a distinct and unique idea, and in that aspect, we've got you covered.
To know more, read this: https://www.peerbits.com/blog/worldclass-mobile-app-ideas.html
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
This document outlines the process for conducting a customer experience audit workshop. The workshop is used to validate business needs, customer thought processes, touchpoints and user needs across different stages of a product journey. It involves mapping the customer journey on a poster, then having stakeholders add feedback on different aspects at each stage using post-it notes. Their input is then analyzed to identify problems, opportunities and priorities for improvement. The results are captured, key findings highlighted, and recommendations provided to the customer in a report. The overall goal is to improve customer engagement and transition between stages.
What were the big trends at MWC17? What are the things you need to be aware of to stay successful?
Here’s a quick summary on the big trends and insights from Mobile World Congress 2017 based on hundreds of interviews, tours, presentations and announcements.
Magnus Jern's (President DMI International) presenting at the 2016 World Gaming Executive Summit. On the 4th mobile revolution and key challenges facing the mobile gaming industry.
This document discusses predicting adoption curves for new mobile technologies. It notes that forecasts for adoption typically predict faster adoption than what actually occurs. Several examples are given of technologies like mobile TV, music, payments that were predicted to see faster adoption but saw limited usage. The document advocates identifying the problem and testing solutions with real customers on mobile devices to better understand if the solution solves the problem. It also recommends testing technology readiness and using researchers to help determine optimal pricing. The overall message is that mobile research is important to increase the chances of success for new mobile technologies and applications.
Catch the highlights from MWC16 in this quick recap. Learn about everything that happened at Mobile World Congress, including new virtual reality devices, the latest developments in IoT, and much, much more.
1. The document discusses 10 top mobile trends for 2016. It begins by explaining that the trends focus on things that will impact organizations in terms of revenue, customer satisfaction, and mobile investments. Most of the trends are evolutionary rather than revolutionary.
2. The top 10 trends are then listed and described briefly. The number one trend is putting customer experience first. Other trends include re-inventing business models for mobile, security and privacy concerns, real solutions from IoT, omni-channel experiences, accelerating innovation through partnerships, evolving development tools, changing mobile ad formats, putting data to action, and finding purpose for wearables.
3. The document concludes by encouraging the reader to review the trends and take practical
This document discusses the opportunity that mobility provides for businesses to reinvent themselves beyond just mobilizing existing processes and products. It provides examples of companies that have innovated their offerings and business models through mobile, such as a smart pill bottle that improves medication adherence. The document advocates that companies should not just mobilize their existing business but reinvent it, and provides drivers for innovating products, business models and processes. It concludes by stating that reinvention starts with understanding customers and employees.
Accelerate change – hack your business! If you really want to innovate you have to hack your business. And what better way than to host a hackathon with employees and, potentially, customers or partners?
We’ve participated in and helped co-create hackathons for a number of our clients and also host internal hackathons on a regular basis. Here’s our how-to guide for a successful event, from idea to implementation to innovation.
Besides being a quick way for your company to innovate, hackathons can also provide invaluable experiential learning and help build new connections within your organization and beyond.
Cambodian Life - Living and Working in Phnom PenhDMI
This document provides information about life and work in Phnom Penh, Cambodia. It discusses the history of Cambodia, describes Phnom Penh as the capital city with over 1.5 million people, and profiles the company DMI which has offices in Phnom Penh and other locations. The document also shares details about the DMI Phnom Penh office, staff demographics, and perspectives from employees on benefits of working and living in Cambodia. Guides on restaurants, schools, transportation and other services in Phnom Penh are also included.
Did you know that mobile security breaches have affected more than two-thirds of global organizations in the last 12 months? This presentation helps you assess where you stand, explains the different security threats that are out there, and argues for why you should be using Security by Design for all your mobile apps.
10 Design Trends 2015 - UX & UI Trends for Mobile SolutionsDMI
Do you create or provide a mobile app or web solution? Even if you already have the user interface (UI) and user experience (UX) nailed down to a T, you're never quite finished. With different design elements and solutions going in and out of fashion, you constantly have to ensure that your solution doesn't start to feel dated.
Here's our shortlist of the most exciting things going on in UX/UI Design right now and what we can expect to see in this space in a not too distant future!
MWC 2015 - A Recap of the Key Announcements, Highlights and TrendsDMI
Mobile World Congress 2015 was the best and most exciting congress to date. It showed how mobility is transforming every industry, our infrastructure, society and our daily lives. This is a full recap covering all the key themes from this year; the big device launches, Internet of Things, wearables, personalised consumer experiences based on big data, 5G, AdTech, analytics, privacy and security, and more.
Let us know in the comments if we missed anything from the event that was important to you; is there a key trend, technology or company that you think should have been included?
We’ve asked customers and partners, spoken to industry experts and made our own conclusions and predictions to help financial organisations succeed in mobile
in 2015.
Who are the mobile innovators and disruptors of the financial industry? How will banks tackle mobile security threats in 2015? What will Apple Pay mean for the financial institutions? What’s the regulatory impact of new mobile technology such as wearables? How do financial institutions stay on top of mobile technology with an accelerated pace of innovation? How much longer will employees of financial firms be tied to a desktop? You'll find the answers in this presentation.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
2014 has turned out to be another incredible year of growth in mobile usage across the globe and this is set to continue in 2015. See how you can win the mobile user in 2015.
Google presented updates to Android, introducing Android L and new features like job scheduling, camera APIs, and OpenGL ES 3.1. Material Design was also introduced to provide consistent UI experiences across platforms. ART is now the default runtime, improving performance over Dalvik. Project Volta in Android L aims to improve battery life up to 36%. Notifications were enhanced to pop up over apps and new deep linking and security features were added. New platforms like Android Wear, Auto, TV and Fit were also introduced alongside cloud tools to help developers build apps and backends.
The document discusses the importance of user testing in app development. It outlines different types of user testing including usability testing, concept testing, guerrilla testing, lab testing, contextual testing, and remote testing. User testing helps identify navigation errors, presentation errors, control usage problems, and understand how people use the service. The document provides an example of usability challenges encountered during testing of the mFriend app and how they were addressed. It emphasizes that user testing should be included in every stage of development to create successful products.
MWC 2014- key highlights, trends and announcementsDMI
The document provides a summary of key announcements and trends from MWC 2014. Samsung stole the show with new devices like the Galaxy S5 and wearables. Nokia announced new affordable Android phones. Wearables and IoT were major topics, with new devices from Samsung, Huawei, and Motorola. Beacon technology and mobile payments were demonstrated. Mobile advertising is evolving beyond banners with tools for attribution and optimization.
2. For the 5th year in a row we are presenting our annual mobility trend
forecast. Previously we’ve ploughed through the analyst reports and
forecasts from industry leaders as a basis for the report and this year
we’ve upped the game. Throughout the year we’ve provided input to
and had discussions with Forrester, Gartner, Google, Facebook,
Microsoft and Apple as well as the top companies across retail,
finance, automotive, healthcare, construction and technology. We’ve
combined this with insights and experience from our own work
resulting in 10 predictions and what they mean for you.
“We are no longer in a mobile
first world, we are in a mobile
only world”
Larry Page
3. (Replace with full screen background image)
1. Get ready for Mobile 3.0
The first generation of mobile apps were gimmicky branded apps
and games. The second generation was about mobilising existing
online services such as commerce, booking and media sites and
create new mobile only services such as Instagram and Uber. The
third generation of mobile services take a unique mobile approach
leveraging location, context, usage behaviour and data. Examples
include shopping apps that provide one user experience at home
where we are shopping for products online and another one in-store
where the customers are looking for the best offers and help to find
physical products. A great omni-channel experience requires a lot
more than a responsive web site.
“People do not put their
phone down then go find a
desktop to do something.
They use their phone”
Paul Cousineau, Amazon Sep 2014
4. What this means for you
Most apps were developed based on existing online offerings,
customer insights & segmentation, backend limitations and without
leveraging data. With new insights and updated enablers, now is
the time for the next generation. Most organizations need to restart
their app efforts with user centric design and data powered solutions
applying uniquely mobile first methodologies. With the average
lifespan of an app being three years, it might be time to refresh your
current apps anyway.
Forget about looking at what functionality customers use today
on the web and design the service based on the needs and
requirements of a mobile user interacting with your organization and
services. Leverage context including location, situation and time as
well as data-driven insights from previous behaviour, interests and
usage patterns to personalise the user experience and anticipate
what the user needs before they know it.
Most organizations need to restart their app efforts with user centric design and
data powered solutions applying uniquely mobile first methodologies.
5. 2. Smartphone as the control hub for the Internet of Things
This trend has already begun but with the launch of a myriad of
wearable, connected devices and Internet of Things the smartphone
is becoming a control hub. Smartwatches, home appliances, home
entertainment systems, sensors, smart vehicles, security and more
are being controlled through our smartphone and more is yet to
come. Palo Alto based Mind Helix even allows you to turn your old
smartphone into a highly-capable home automation/ monitoring
system. Another app, Dormi, turns your Android phone into a baby
monitor.
“The growth in IoT will
far exceed that of other
connected devices”
December 2014, Gartner
6. What this means for you
The smartphone is personal, always with us, secure, has more than
enough computing power and has mature developer environments
that allow any organisation to leverage the devices. Think about
how you can leverage the smartphone as a hub and IoT for your
organization to create new revenue streams, improve customer
experience, become more efficient or to simply try out new things.
Consider the impact of disruption from Internet of Things in your
space. Climate control start-up Nest is disrupting the space of home
appliances that companies such as GE, Whirlpool and Electrolux
have controlled for 50+ years. Automatic with their car plug-in has
managed to develop smart car functionality in a few years that the
automotive industry has struggled with for the last 10 years.
Think about how you can leverage the smartphone
as a hub and IoT for your organization.
7. 3. Mobile devices generate the majority of
all web browsing and media consumption
In 2014, mobile browsing made up 35-40% of all web browsing in
terms of time spent. However, transactions from mobile devices
were still low, representing only 15-20% of all transactions. The main
reason for this is that although most retailers currently offer mobile
friendly sites and apps, they were not designed for mobile from the
start. In 2015, mobile devices incl tablets will surpass the desktop
for the first time driven by organic growth, phablets and more mobile
friendly websites and services.
2015 Mobile 500 - https://www.internetretailer.com/2014/09/04/exclusive-mobile-now-primary-way-consumers-shop-online
“Retail has hit the mobile
tipping point with over 50% of
traffic from mobile devices”
Comscore Sep 2014
8. What this means for you
For the first time, we are spending more and more time with our
mobile devices and less time in front of the desktop. This means that
most organisations which rely on online sales will have to revisit their
entire mobile presence to ensure that conversion rates are the same,
independent of channel.
A responsive website is not enough to offer a good omni-channel
experience. As per the mobile app 3.0 requirements, retailers need
to rethink the use case of mobile in shopping from a customer
perspective based on location, context and needs.
Analyse differences in conversion rates between different devices to
ensure you understand what the drop-off points are.
Interview customers about their behaviour.
Perform user testing where you ask a customer to make a purchase.
Take the results from the above tips and develop a plan to use
mobile to go beyond th current desktop experience.
Revisit your entire mobile presence to ensure that
conversion rates are the same, independent of channel.
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4. Phablets - Between smartphones & tablets
Global sales of phablets, smartphones with screens between 5.5 and
7 inches, will top sales of portable PCs in 2014 and surpass sales
of tablets in the next year, according to a new forecast from IDC. By
2018 phablets will narrow the gap with other smartphones with a
share of 24.4 percent compared to the smaller devices’ 51.2 percent
share, capturing second place in the category along the way.
We’ve already seen it with the Samsung Note, Nexus 5, iPhone 6
Plus and other devices and 2015 will be the breakthrough year for
Phablets. Smartphone screens are getting much bigger and users
require app developers to adopt their apps accordingly.
http://campustechnology.com/articles/2014/09/04/phablet-sales-to-top-mobile-laptops-this-year-tablets-in-2015.aspx
“Consumers are still trying to
figure out what mix of devices and
screen sizes will suit them best”
IDC Sep 2014
10. What this means for you
We need to rethink adaptive design based on screen size and
navigation as, for example, thumb-friendly can no longer be applied
as well as the bigger screens allowing for more information to be
displayed.
You should consider how the phone will be held, particularly where
the user’s fingers will be able to reach. If you have important
functionality controls at the top, it may be useful to move them
further down the screen to make it easier to tap them.
The “reachability” option included in the iPhone 6 also helps us
reach top areas of the app when using one hand and our thumb
to navigate. However, this option is only a quick fix and not a fully
explored solution when designing for bigger screens.
We need to explore the possibility of making solutions that are
not only responsive, but also adapt to the new and bigger screen
sizes- a hugely exciting area. We should also remember that with
“phablets” we should choose the best of each former separate world
of smartphones and tablets.
Additionally, look to release updates on existing apps to allow for the
best experience for users regardless of which screen size they
are using.
Rethink adaptive design based on screen
size and navigation
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5. Big data becomes integral
to all mobile services
In the past year almost every organization has started big data
initiatives. In 2015, big data will stop being a separate initiative but
rather become an integral part of every online and mobile proposition
supporting all the trends in this analysis. To truly leverage all the
data and insights we are capable of collecting today, organizations
will use it to power applications providing more personalised
experiences, context aware services and targeted information and
offers just for me.
“Moment of truth applications
will be key to drive consumer
purchase decisions”
Forrester
12. What this means for you
Ensure that you truly understand the customer, needs, behaviour
and that you develop and test the use cases based on this.
Make your mobile services data and fact driven but ensure that
you also include customer interviews and testing to evaluate the
perceived value to the customer. Use video recordings of customers
to share with everyone involved in the projects.
Measure, improve, test, measure, improve test. “Moment of truth
applications” are always a never-ending process to get right.
Make your mobile services data and fact driven
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“Consumers are still trying to
figure out what mix of devices and
screen sizes will suit them best”
IDC Sep 2014
6. Wearables breakthrough
2014 was predicted as the year of the smartwatch and wearables
by media and analysts everywhere but how many people do you see
wearing these devices? The launch of the Apple Watch in Q1 2015
and a broad portfolio of other wearable devices and sensors this
year will be the break-through. For starters, Apple is expected to sell
at least 15-20m devices in the first 3 months driven by Apple fans
and the appeal of being one of the first to own one.
These devices will be worn not only because they are useful, but as
fashion and trend statements. In addition to this we will see 100s of
other wearables and sensors ranging from health monitors, home
control devices and most likely, the consumer launch of Google
Glass.
“In 2015, wearables will hit
mass market”
Forrester Nov 2014
14. What this means for you
Either take a lead in this space by taking a chance with piloting
and launching wearable apps now or wait for your competition
and adjacent industries to show the way and take a fast follower
approach. Brands that are willing to experiment will be perceived
as the innovators in terms of PR and marketing but if we look at
revenue opportunities and long term leadership, it most likely won’t
make any difference if you’re first.
Think about how to manage the fact that employees are more likely
to buy their own wearables than the company.
Brands that are willing to experiment will
be perceived as the innovators
15. 7. Nearables, sensors & invisibles
Invisibles surround us everywhere monitoring and tracking our
movements, behaviour and state of health. They are the bluetooth
beacons, wifi hotspots and other technologies that you don’t actively
connect to or that your phone connects to automatically. This tells
e.g. stores, fast food places and transportation companies the
frequency of visitors, what products and services they are looking at,
how long they remain and trends based on time of day, day of the
week and other insights.
“The next generation for
computing is ubiquitous
connectivity”
FTC, Aug 2014
16. What this means for you
Hardware is cheap. Make sure your mobile teams have access
to the latest devices and sensors to test and understand the
opportunitiees.
Set aside time and budget to experiment.
Consider the approach and limitations in terms of privacy if you are
planning to track behaviour and location of employees.
Evaluate what information you can collect about your customers
from existing wifi hotspots and consider adding other types of
sensors such as Bluetooth beacons to improve data gathering. Start
with the basics. Test in one location first and roll it out across more
places depending on the results.
Evaluate what information you can
collect about your customers
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8. Healthcare takes a big mobile leap followed
by even bigger privacy concerns
Thanks to huge revenue growth and productivity gains we will
continue to see big investments and phenomenal innovations in
this space ranging from big pharmas and healthcare institutions to
start-ups and disruptive practices. Regulation will still be a barrier in
healthcare but legislators will be working closely with the industry.
There is also currently a large gap between consumer technology
hypes and what doctors want. Doctors are generally questioning
the usefulness of data and to what extent apps can really change
behaviour. They are a lot more optimistic about technologies that
help monitoring of illnesses, communicate remotely with patients
and analysing aggregated data to make predictions. However, data
collection is causing huge concerns for privacy advocates and
security analysts which may lead to new regulation.
“86% of clinicians believe
mobile apps will become
important for health management
over the next 5 years”
PWC Health Report Nov 2014
18. What this means for you
Our advice to healthcare companies is the same as for everyone
else. Work with customers whether it’s patients or health care
practitioners to solve real problems and needs by leveraging
technology. You can gain huge benefits in terms of experience,
productivity and cost. Ensure that the stakeholders are involved at
every step of the way and understand data that is being collected,
how it will be used and how it will benefit them.
Prepare for data intrusion attempts, security breaches and
for customers wishing to explore their data. Ensure that the
development teamshave the experience and skills to tackle these
issues.
Prepare for data intrusion attempts, security breaches and
for customers wishing to explore their data
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9. Mobile Loyalty & Payments go hand in hand
The most successful loyalty and mobile payment apps in 2014
didn’t come from a retailer, operator, financial institution or device
manufacturer but from innovative companies such as Starbucks,
Amazon and Uber. They’ve successfully integrated payments and
loyalty with their services to the extent that it’s become a part of
our daily lives. According to some measures, Starbucks made up
90% of physical location mobile payments in 2014. Neither of these
were dependent on NFC or Bluetooth. The success was based on
the value of giving the company your credit card details and other
personal details for the convenience and loyalty benefits given back
by the brand. Apple Pay will succeed as an in-app mobile payment
method for mCommerce and services apps but as a replacement for
credit cards it will be slow.
Add to this that 80 percent of your future profits will come from just
20 percent of your existing customers (CMO Exclusive) and that
companies need to spend 6 times more to gain a new customer than
selling to a regular customer (Thompson Group) and it’s clear that
loyalty and payments go hand in hand.
“Apple Pay is going to be a
slow-burn success”
Jackdaw Research Dec 2014
20. What this means for you
Take a step back and think about what your mobile payment and
loyalty platform would look like if you redesigned it from scratch for
the mobile user. Start by looking at what will make your customers
come back more frequently in terms of user experience of payments
whether it’s online or in-store. Should you tie the users preferred
payment method (card, paypal, Apple Pay, etc) to your loyalty
program when they first sign up? What is the incentive to the user?
Think twice about what information you want to keep for yourself
and what you are willing to give away to the payment provider.
Use research, user testing and data to bring convenience and truly
relevant personalised experiences to your customers and you will
win. Take inspiration from Uber, Starbucks, Amazon and others that
have been successful in this space.
Integrate tightly with your loyalty program
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10. Mobile Services development becomes
easier and a lot more complex
Enterprise mobile app development will double in 2015 according
to IDC (report from Dec 2014). This has resulted in start-ups and
established companies launching a myriad of new useful tools
claiming to make app development easier through cloud based
backends, new cross-platform tools, drag and drop development
tools, plug-ins and more.
So does this mean that app development is becoming faster,
cheaper and easier? Unfortunately no, things are actually becoming
more complex. With 5000 new features and APIs for Android L, 4000
for iOS8, healthkit, carplay, homekit, equivalent technologies for
Android and Windows, new device sizes, security threats, business
process transformations and legacy backend systems development
is actually getting a lot more complex. This means that mobile
development projects are starting to resemble big IT projects for
many companies taking years to complete for big teams and the rate
of failure is rapidly rising.
This means that mobile development projects are starting to
resemble big IT projects for many companies taking years to
complete for big teams and the rate of failure is rapidly rising.
“In terms of applications,
single-focused, hightly usable,
very fast applications are the
way to go for now”
Flurry Nov 2014
http://www.idc.com/getdoc.jsp?containerId=prUS25285614
22. What this means for you
Challenge yourself and your delivery teams whether they are internal
or external. Be realistic but also don’t allow timelines, budgets and
resources to run away.
Clearly prioritise your mobile service requirements and break them
down into smaller chunks and multiple initiatives starting with MVP.
No project should be longer than 5 months from inception to launch
and beyond this you need to plan for quarterly releases to keep up
with user demand and innovation.
Whenever possible, use resources with existing experience in a
particular area to reduce time to market, risk and deliver great quality
services.
Evaluate the best solution for you whether it’s responsive web,
adaptive, native, hybrid or cross-platform tools.
Clearly prioritise your mobile service requirements
and break them down into smaller chunks
23. Fighting for a world
full of mobile solutions
since 2005
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email info@goldengekko.com