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THE FUTURE

OF BUSINESS:
THE RISE OF
MOBILE-CENTRIC
COMPANIES
COMPANYA
ANTHONYPAPPAS | @anthonyvpappas
PRESIDENT PAPPASGROUP-ADMICOMPANY
THE WORLD HAS BECOME

HYPER-CONNECTED
MOBILITY IS TRANSFORMING
EVERYTHING INCLUDING
BUSINESS
CONSUMERS
HAVE THE ABILITY TO
ENGAGE WHEREVER AND
WHENEVER THEY WANT
EMPLOYEES NOW PLAY A
CRITICAL ROLE, TRANSFORMING
THE CUSTOMER EXPERIENCE.
THERE’S AN OPPORTUNITY FOR
BUSINESSES TO ENGAGE WITH
PEOPLE LIKE NEVER BEFORE
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
EXAMPLES
7
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY8
WAITING IN LINE EASY-CHECKOUT
CABS COME TO MEHAILING A CAB
NOT KNOWING CONSTANT STATUS
BUT DELIVERING ON THESE
EXPERIENCES CAN BE
CHALLENGING
_06.02.14
EXISTING APPROACHES
12
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
MOBILITY EXPERIENCE
_ TYPICALLYREQUIRESMANY
INTERNALTEAMS...
PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
MOBILITY EXPERIENCE
_ MANAGINGMANY
COMPANIES/AGENCIES...
PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
MOBILITY EXPERIENCE
_ WHOSPECIALIZEIN
DISPARATEEXPERTISE
PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM
MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
MOBILITY EXPERIENCE
_ ANDDON’TCOMMUNICATE
WITHONEANOTHER
PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM
MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
OUTSIDE
COMPANY
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
COMPLICATED&
NOT EFFICIENT.!
WENEEDABETTERWAY….
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END
MOBILITY
GRAPHIC
WEBELIEVEYOUNEEDTOTHINK
HOLISTICALLYABOUTTHEEXPERIENCE
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END
MOBILITY
GRAPHIC
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END
MOBILITY
GRAPHIC
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END
MOBILITY
GRAPHIC
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END
MOBILITY
GRAPHIC
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END
MOBILITY
GRAPHIC
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END
MOBILITY
GRAPHIC
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
INTEGRATEDENDTOENDMOBILITY
_Wearables
_Internet of Things
_Machine-to-Machine
_Startups/Innovations
_Data Monetization
_Customer Loyalty & LTV
_Enterprise Mobility
_In-store Experiences
_Samsung Knox
CENTERED AROUND
PRACTICE AREAS
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
WHY?
27
Theglobalenterprisemobility
marketwillrakein$140billion

ayearby2020.
!
In2013,itwas$71.93billion.
http://visagemobile.com/mobilityblog/2013/03/15/report-enterprise-mobility-will-become-140-billion-market-by-2020/
http://www.prweb.com/releases/bring-your-own-device/byod-market/prweb11760419.htm
ofCIOsandIT
professionalsbelieve
mobilitywillimpacttheir
businessasmuchor
morethantheinternet
didinthe1990s.
http://www.xcubelabs.com/enterprise-mobility-infographic.php
67%
http://www.appcelerator.com.s3.amazonaws.com/enterprisesurvey/index.html
Enterpriseappsareon
therisewithplansforan
enterprisestores.
recognizethepriorityof
userexperienceinevery
kindofapp.
88%
http://www.cioinsight.com/it-strategy/application-development/slideshows/app-testing-now-consumes-a-quarter-of-it-
budget.html/?kc=CIOQUICKNL10012013FEA1&dni=81320402&rni=21950005
oforganizationswill
spendatleast
$500,000onmobility
projectsoverthenext
12to18months
45%
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY32
Tabletsovertook
saleofPC’s
http://adage.com/article/digitalnext/time-shift-focus-mobile-mobility/291347/
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
WHAT THIS WILL MEAN FOR UX?
33
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
!
NOTJUST THE
INTERFACE.(UX)
THEENTIRE
EXPERIENCE.(CX)
34
HISTORICALLY - INTERFACE
uxDESIGNER DESIGNER
uxDESIGNER DESIGNER TECH MEDIA STRATEGISTCLIENT ANALYST CONTENT
TODAY - EXPERIENCE
CLIENT 3RD PARTY
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY37
UXWILLNEED

TOHAVEABROADER
KNOWLEDGEOF

BUSINESSPROCESSES
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
INSHORT
MOBILE-CENTRIC
COMPANIESWILLHAVE
SIGNIFICANT
OPPORTUNITIESTO
REINVENTBUSINESS
&UXWILLPLAYAKEYROLE
38
THANK YOU!
ANTHONY PAPPAS, PRESIDENT
PAPPAS GROUP - A DMI COMPANY
@anthonyvpappas
@pappasgroup
apappas@pappasgroup.com
COMPANYA

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Anthony Pappas - MoDev UX Presentation - 2014