Industrial engg

1. BENCH MARKING
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2. DEFNITION,.,.,.,.,
 A measurment of the quality of an organization ‘s
policies,programs,products,strategies etc.,and their
comparison with standard measurments
 1979
 It is nothing but setting goals and objectives by looking
into th competitors and yourself and finding out ways
and means of achieving th goals by improving the
process
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3. REASONS FOR BENCH MARKING.,.,
 Helps a company to achieve business and
competitive objectives
 Helps an organization _check_fallen behind
 Helps in developing healthy competition
 Time as well as cost efficent
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4. STEPS IN BENCH MARKING.,.,
 Decide the function to be bench marked
 Understand the current performance
 Planning
 Study the other players in th market
 Learn from the data that you hav collected
 Implement the findings
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5. 1.DECIDE THE FUNCTION TO BE BENCH
MARKED
 By identifying th process that is causing the
most trouble
 Factors that are not performing upto th
satisfaction level
 Factors that would result in customer
satisficaton
 Areas in which company_heavy competition
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6. 2.UNDERSTANDING CURRENT PERFORMANCE
Various techniques like cause and
effect diagram,flow diagram help us in
understanding the processes
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7. 3.PLANNING
 A)Internal bench marking
 B)Competitive bench marking
 C)Process bench marking
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8. 4.STUDYING OTHERS
 While collecting data_mind
1.the time needed for data collection
2.the cost involved in data collection
3.the reliablity of the data collected
4.the accuracy of the data collected
Data-primary and secondary
1.secondary-journals,magazines,online data base etc
-adv_time nd cost is less
2.primary-quwstionaires,site visits,focus groups
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9. 5.LEARNING FROM THE DATA
 Is there any gap b/w th org performance and that of
competitors performance???
 How much is the gap???
 In what areas we can find the gap???
 What are the reasons for the gap???
 How differently the competitors are doing the given
activity???
 If we follow the same method can we achieve a
better result???
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10. 6.IMPLEMENT THE FINDINGS
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 Negative gap_chang the existing process
 Important step_communicating the gap to the
people concerned so that these people can take
steps to bring down the gap

11. ADVANTAGES
 Company would become competitive
 Customer requirements can be taken care of
 Helps in continous improvement
 Helps in understanding the best industry practices.
 Helps in establishing effective goals
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12. CONCLUSION
 All setting process that helps a company to become
the best in the industry
 Without bench marking company would become
more internally focused and they will lie behind the
other players in the industry
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Thank You!!