SlideShare a Scribd company logo
1 of 5
3 principles
to Avoiding
Entrepreneur
Mortality
Image courtesy of Farconville /
FreeDigitalPhotos.net
Gautam Munshi
Co Founder & CEO
Redwood Associates
Munshi.gautam@redwoodassociates.in
From Someone Who Has Been
There , Done That 
Clarity of Tradeoffs: Understand and
Introspect on
•Who you are
•Why are you doing Entrepreneurship
•What will you get
•What will you loose
Initial Team
•Share the same vision
•Attitude to life & entrepreneurship
•Core vs. Non Core Function identification.
Management
•Cash Flow
•Planning
•Measurement
•Accountability
Clarity On Trade- offs
What You Get
What you
Loose
Security of a monthly/
increasing cash flow
Security of a
“network”
Extravagant
Consumption Choices
in the 1st 3-4 years
Freedom
Control Over your
Destiny
Possibility of Massive
Value Creation
Initial Team
Identify
Outsourced
Vendors
/Consultants for
Finance,
Facilities, HR ,
Marketing
Keep Only “Non
Outsourcable”
components
with yourself/co
founders.
2-3 initial
entrepreneurial
folks with
combined skills
of Sales + Team
Management +
Strategy
Avoid recruiting
Nay Sayers ,
pessimists , folks
who are not
accountable
Management
Must Focus on being Cash +ve from Day 0 .
(Services helps in getting this moving )
Don’t wait for VC’s/Angels to come to help you .
Survive 1st on your own steam.
What , How , Who , When plan for every activity.
This is critical and should be planned at the
beginning of each month .
Take stock weekly . Go deep to find out why
things did not move as per plan .

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3 Strong Tips to Avoid Entrepreneur Mortality

  • 1. 3 principles to Avoiding Entrepreneur Mortality Image courtesy of Farconville / FreeDigitalPhotos.net Gautam Munshi Co Founder & CEO Redwood Associates Munshi.gautam@redwoodassociates.in From Someone Who Has Been There , Done That 
  • 2. Clarity of Tradeoffs: Understand and Introspect on •Who you are •Why are you doing Entrepreneurship •What will you get •What will you loose Initial Team •Share the same vision •Attitude to life & entrepreneurship •Core vs. Non Core Function identification. Management •Cash Flow •Planning •Measurement •Accountability
  • 3. Clarity On Trade- offs What You Get What you Loose Security of a monthly/ increasing cash flow Security of a “network” Extravagant Consumption Choices in the 1st 3-4 years Freedom Control Over your Destiny Possibility of Massive Value Creation
  • 4. Initial Team Identify Outsourced Vendors /Consultants for Finance, Facilities, HR , Marketing Keep Only “Non Outsourcable” components with yourself/co founders. 2-3 initial entrepreneurial folks with combined skills of Sales + Team Management + Strategy Avoid recruiting Nay Sayers , pessimists , folks who are not accountable
  • 5. Management Must Focus on being Cash +ve from Day 0 . (Services helps in getting this moving ) Don’t wait for VC’s/Angels to come to help you . Survive 1st on your own steam. What , How , Who , When plan for every activity. This is critical and should be planned at the beginning of each month . Take stock weekly . Go deep to find out why things did not move as per plan .