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GINAKMIRALDI
   Design is in everything we make, but it is also
   between those things. It is a mix of craft, science,
   storytelling, propaganda and philosophy.
   [Erik Adigard]

   As an experienced graphic designer, I have spent
   the past seven years refining my professional skills
   with a solid Midwestern work ethic. Working with a
   publication, a printing firm and a growing marketing
   agency, I have amassed a collection of design work
   that spans a broad range of concepts and objectives.

   I am motivated, skilled and well-trained; a strategic
   thinker able to be passionate about a design
   and pragmatic in its solution. I have a thirst for
   innovation and am very quick to learn. With a
   dynamic, modern and sophisticated style, my
   professional portfolio is abundant with work done
   for corporate clients. I satisfy my high-octane
   alter-ego working with musicians, photographers,
   dancers and artisan brewers in my spare time.

   I am always looking for new challenges. I am flexible
   and agile, but confident. I take honest pride in my
   work, which explains my dedication to perfection.
   Above all, I am a genuine, natural-born creative.
GINAKMIRALDI                                                                                              G r a p h i c D e sign e r
                                                                                                          Minneap olis, MN | gina@ginamiraldi.com




E d u c at i o n                                                                             P r o f e s s i o n a l E x pe r i e n c e
december 2005                                                                                2007 – Present
University of Wisconsin-Stout [Menomonie, WI]                                                Futura Marketing [Eden Prairie, MN]
Bachelor of Fine Arts-Graphic Design                                                         Creative Department

                                                                                             [Conceptual Designer] – promoted May 2012
Ce r t i f i c a t i o n s & S k i l l s                                                     Professional growth and drive initiated a new position to develop and direct the
                                                                                             creative strategy behind new campaigns for the agency and its clients, as well as to
•	   Design Evolution, Theory & Methods
                                                                                             support each set of specific brand guidelines while retaining the responsibilities of
•	   Graphic Design & Computer Imagery
                                                                                             the Senior Graphic Designer.
•	   Typography & Letterform Design
•	   Advanced Photography & Photo Retouching                                                 [Senior Graphic Designer] – promoted December 2009, July 2011
•	   Product & Packaging Graphics
                                                                                             Promoted to work closely with the Design Services Supervisor on developing
Expert in Adobe InDesign, Illustrator and Photoshop; also comfortable                        creative concepts, designing layouts and conducting strategic planning while
in Quark and in all Microsoft Office programs, including PowerPoint.                         guiding the growing design team.
Strong background in print and pre-press.
                                                                                             [Graphic Designer] – promoted February 2009
Familiar with Adobe Dreamweaver and Prezi. Experience designing for                          Recognized for talent and initiative and given more responsibilities and specialized
digital presentations, mobile, email and social media.                                       tasks; including devoting time to original concepts, finalizing files for output and
                                                                                             handling digital archives and libraries.
Proficient copywriter with an expertise in creative strategy and planning.
Excellent sketching ability and illustration experience.                                     [Production Artist]
Organized, cooperative and efficient working both independently and as                       Chosen as a member of a design team to build the creative department of a growing
part of a team. Particularly adept under pressure and when presented                         marketing firm, providing process implementation, project execution and creative
with challenges.                                                                             support. Handled department and administrative responsibilities; specifically in
                                                                                             relation to image retouching, client brand guidelines and design trends.

F r ee l a n c e W o r k
                                                                                             2006 – 2007
2 0 1 2 	 | 	 Logo, identity and packaging design for independent winemakers                 Digital Dynamics [River Falls, WI]
		 Attic 2703 [Minneapolis, MN]                                                              Graphics Department
2 0 1 1 	 | 	 Album artwork and promotion for musician                                       [Graphic Design Manager]
		 Adrian Krygowski [Nashville, TN]
                                                                                             Supervised the daily flow of design jobs in a busy design and printing firm; from
2 0 0 9 	 |	 Logo, identity and promotion for landscaping business                           meeting with clients to initialize projects, to working through ideation and design,
		 Coalburn Landscaping [Minneapolis, MN]                                                    to sending the finished creative to production.

2 0 0 7 	 |	 Logo and event promotion for ballet studio
		 River Falls Ballet Academy [River Falls, WI]                                              Re f e r e n c e s
                                                                                             Available upon request.
Aw a r d s & r e c o g n i t i o n
•	 Platinum Hermes Award [Advertising / Point of Purchase]
•	 AGDM Award [Calendar Design]




All work ©2012 Gina Miraldi. Please do not reproduce without the expressed written consent
Futura Marketing
Br a n d Id e n t it y
In response to the growth of the marketing agency, and with
over four years spent building the creative team, I undertook
the challenge of re-branding my own firm. My vision was to
update the brand in order to modernize the look, keep pace
with the creative industry and be attractive to potential
clients and employees.

Concept development, brand application examples, style
guidelines and executive presentation.
Häagen-Dazs Shops                   ®


Da zz le r ™ Fr oz e n D e ss e rt
Pr od uc t r e laun c h
I chose to re-introduce a line of extravagant desserts using the
charm of simple ingredients and a basic wordmark that can be
adapted to match the flavor profile of the featured product.

Concept development, photo retouching and promotional
design including in-store point-of-purchase materials.

Hermes Platinum Award Winner
Advertising / Point of Purchase
Häagen-Dazs Shops                  ®


Sum m e r C a m pa ign Co nce p t
In a grass-roots movement to engage a younger
demographic, I designed a summer campaign for this
gourmet ice cream shop. The promotion was centered
around a simple, popular and versatile flavor with a
powerful, refreshing and youthful flair.

Concept development and promotional design
including in-store point-of-purchase materials and a
social media plan.
Ecolab, Inc.
Food & Beverage Division
Pr ogr a m C a m pa ign &
fie ld Se rv ic e R e po rt
The employees of Ecolab Food & Beverage needed a tool
to help their clients see the value of protecting the food
that their customers enjoy from the time it enters their
establishment until it’s on a plate. And also the plate. And the
hands that touch the food and the plate. You get the idea.

Concept development, layout and design.
Ecolab, Inc.
Corporate Division
E xe c ut iv e Pr e se n tati o n
On a whirlwind timeline, I worked with a selective team to
create the visuals behind the PowerPoint presentation for
Ecolab’s president and CEO in the time it took him to fly from
Minneapolis, MN to London, U.K.

Concept development, presentation layout and design.
Women’s Business
Development Center
20 0 9 E n t r e pr e n e u r i al
Wom a n ’ s Con fe r e n ce
Pr om ot ion a l M at e r i al s
Each year, the Chicago-based WBDC hosts a business
conference, targeted to women business owners and
entrepreneurs in the United States. With the featured
speakers, workshops and sponsor giveaways, they needed
their promotional material to be organized and concise.

Concept development and layout design for brochures, print
ads and conference materials.
Staffing Partners
Com pa n y We bsit e
Diversity and humanity were the central ideas that I worked
with for this professional staffing agency. Therefore, I let the
colors in the images jump forward from an otherwise grey
creative; keeping the environment professional and the people
vibrant, just like the experience.

Concept development, website layout and design.
Coalburn Landscaping
Id e n t it y Syst e m
A new landscaping business had the idea of individual service
with completely sustainable methods, down to a customized
bicycle to transport equipment. I used a mixture of rustic and
modern fonts in a simple layout to convey the traditional
values with cutting-edge awareness.

Logo, business card and flyer design.
River Falls
Ballet Academy
“ N e v e r la n d ”
There can still be mystery in a small town. The senior class
of the River Falls Ballet Academy wanted to showcase their
talents and friendships in a unique performance featuring
classical ballet, modern and hip hop dances. I was happy to
design the promotional materials...especially since I’d already
choreographed and produced the show itself.

Photography, photo retouching, design and event promotion.
Adrian Krygowski
“ Hope for us”
In everyone’s life, there is a musician. This album, written and
performed by one of my close friends, is the embodiment of
the musician in each listener’s life. I wanted to convey the
recipe of rock and roll, acoustic guitar and a dash of country
western in the deconstructed wonderland he occupies.

Concept development, photo retouching, album layout and
design, print coordination.

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Gina Miraldi Online Portfolio

  • 1.
  • 2. GINAKMIRALDI Design is in everything we make, but it is also between those things. It is a mix of craft, science, storytelling, propaganda and philosophy. [Erik Adigard] As an experienced graphic designer, I have spent the past seven years refining my professional skills with a solid Midwestern work ethic. Working with a publication, a printing firm and a growing marketing agency, I have amassed a collection of design work that spans a broad range of concepts and objectives. I am motivated, skilled and well-trained; a strategic thinker able to be passionate about a design and pragmatic in its solution. I have a thirst for innovation and am very quick to learn. With a dynamic, modern and sophisticated style, my professional portfolio is abundant with work done for corporate clients. I satisfy my high-octane alter-ego working with musicians, photographers, dancers and artisan brewers in my spare time. I am always looking for new challenges. I am flexible and agile, but confident. I take honest pride in my work, which explains my dedication to perfection. Above all, I am a genuine, natural-born creative.
  • 3. GINAKMIRALDI G r a p h i c D e sign e r Minneap olis, MN | gina@ginamiraldi.com E d u c at i o n P r o f e s s i o n a l E x pe r i e n c e december 2005 2007 – Present University of Wisconsin-Stout [Menomonie, WI] Futura Marketing [Eden Prairie, MN] Bachelor of Fine Arts-Graphic Design Creative Department [Conceptual Designer] – promoted May 2012 Ce r t i f i c a t i o n s & S k i l l s Professional growth and drive initiated a new position to develop and direct the creative strategy behind new campaigns for the agency and its clients, as well as to • Design Evolution, Theory & Methods support each set of specific brand guidelines while retaining the responsibilities of • Graphic Design & Computer Imagery the Senior Graphic Designer. • Typography & Letterform Design • Advanced Photography & Photo Retouching [Senior Graphic Designer] – promoted December 2009, July 2011 • Product & Packaging Graphics Promoted to work closely with the Design Services Supervisor on developing Expert in Adobe InDesign, Illustrator and Photoshop; also comfortable creative concepts, designing layouts and conducting strategic planning while in Quark and in all Microsoft Office programs, including PowerPoint. guiding the growing design team. Strong background in print and pre-press. [Graphic Designer] – promoted February 2009 Familiar with Adobe Dreamweaver and Prezi. Experience designing for Recognized for talent and initiative and given more responsibilities and specialized digital presentations, mobile, email and social media. tasks; including devoting time to original concepts, finalizing files for output and handling digital archives and libraries. Proficient copywriter with an expertise in creative strategy and planning. Excellent sketching ability and illustration experience. [Production Artist] Organized, cooperative and efficient working both independently and as Chosen as a member of a design team to build the creative department of a growing part of a team. Particularly adept under pressure and when presented marketing firm, providing process implementation, project execution and creative with challenges. support. Handled department and administrative responsibilities; specifically in relation to image retouching, client brand guidelines and design trends. F r ee l a n c e W o r k 2006 – 2007 2 0 1 2 | Logo, identity and packaging design for independent winemakers Digital Dynamics [River Falls, WI] Attic 2703 [Minneapolis, MN] Graphics Department 2 0 1 1 | Album artwork and promotion for musician [Graphic Design Manager] Adrian Krygowski [Nashville, TN] Supervised the daily flow of design jobs in a busy design and printing firm; from 2 0 0 9 | Logo, identity and promotion for landscaping business meeting with clients to initialize projects, to working through ideation and design, Coalburn Landscaping [Minneapolis, MN] to sending the finished creative to production. 2 0 0 7 | Logo and event promotion for ballet studio River Falls Ballet Academy [River Falls, WI] Re f e r e n c e s Available upon request. Aw a r d s & r e c o g n i t i o n • Platinum Hermes Award [Advertising / Point of Purchase] • AGDM Award [Calendar Design] All work ©2012 Gina Miraldi. Please do not reproduce without the expressed written consent
  • 4. Futura Marketing Br a n d Id e n t it y In response to the growth of the marketing agency, and with over four years spent building the creative team, I undertook the challenge of re-branding my own firm. My vision was to update the brand in order to modernize the look, keep pace with the creative industry and be attractive to potential clients and employees. Concept development, brand application examples, style guidelines and executive presentation.
  • 5. Häagen-Dazs Shops ® Da zz le r ™ Fr oz e n D e ss e rt Pr od uc t r e laun c h I chose to re-introduce a line of extravagant desserts using the charm of simple ingredients and a basic wordmark that can be adapted to match the flavor profile of the featured product. Concept development, photo retouching and promotional design including in-store point-of-purchase materials. Hermes Platinum Award Winner Advertising / Point of Purchase
  • 6. Häagen-Dazs Shops ® Sum m e r C a m pa ign Co nce p t In a grass-roots movement to engage a younger demographic, I designed a summer campaign for this gourmet ice cream shop. The promotion was centered around a simple, popular and versatile flavor with a powerful, refreshing and youthful flair. Concept development and promotional design including in-store point-of-purchase materials and a social media plan.
  • 7. Ecolab, Inc. Food & Beverage Division Pr ogr a m C a m pa ign & fie ld Se rv ic e R e po rt The employees of Ecolab Food & Beverage needed a tool to help their clients see the value of protecting the food that their customers enjoy from the time it enters their establishment until it’s on a plate. And also the plate. And the hands that touch the food and the plate. You get the idea. Concept development, layout and design.
  • 8. Ecolab, Inc. Corporate Division E xe c ut iv e Pr e se n tati o n On a whirlwind timeline, I worked with a selective team to create the visuals behind the PowerPoint presentation for Ecolab’s president and CEO in the time it took him to fly from Minneapolis, MN to London, U.K. Concept development, presentation layout and design.
  • 9. Women’s Business Development Center 20 0 9 E n t r e pr e n e u r i al Wom a n ’ s Con fe r e n ce Pr om ot ion a l M at e r i al s Each year, the Chicago-based WBDC hosts a business conference, targeted to women business owners and entrepreneurs in the United States. With the featured speakers, workshops and sponsor giveaways, they needed their promotional material to be organized and concise. Concept development and layout design for brochures, print ads and conference materials.
  • 10. Staffing Partners Com pa n y We bsit e Diversity and humanity were the central ideas that I worked with for this professional staffing agency. Therefore, I let the colors in the images jump forward from an otherwise grey creative; keeping the environment professional and the people vibrant, just like the experience. Concept development, website layout and design.
  • 11. Coalburn Landscaping Id e n t it y Syst e m A new landscaping business had the idea of individual service with completely sustainable methods, down to a customized bicycle to transport equipment. I used a mixture of rustic and modern fonts in a simple layout to convey the traditional values with cutting-edge awareness. Logo, business card and flyer design.
  • 12. River Falls Ballet Academy “ N e v e r la n d ” There can still be mystery in a small town. The senior class of the River Falls Ballet Academy wanted to showcase their talents and friendships in a unique performance featuring classical ballet, modern and hip hop dances. I was happy to design the promotional materials...especially since I’d already choreographed and produced the show itself. Photography, photo retouching, design and event promotion.
  • 13. Adrian Krygowski “ Hope for us” In everyone’s life, there is a musician. This album, written and performed by one of my close friends, is the embodiment of the musician in each listener’s life. I wanted to convey the recipe of rock and roll, acoustic guitar and a dash of country western in the deconstructed wonderland he occupies. Concept development, photo retouching, album layout and design, print coordination.