Evviva Brands Overview Short


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A brief overview of Evviva Brands, a specialized strategy consultancy focused on people brands.

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Evviva Brands Overview Short

  1. 1. Introducing Evviva Brands www.evvivabrands.com
  2. 2. Our Model <ul><li>We are a specialized strategy consultancy: </li></ul><ul><ul><li>We develop leadership and employer brands. </li></ul></ul><ul><ul><li>We connect them with our client’s mission, vision, values and brand. </li></ul></ul><ul><ul><li>We engage their workforce through all employment touch-points. </li></ul></ul><ul><ul><li>We create brand equity and workforce transformation. </li></ul></ul><ul><li>Our product: your people. </li></ul><ul><li>Our promise: engagement. </li></ul><ul><li>Our goal: unlock workforce value. </li></ul><ul><li>Our success metrics: quantifiable bottom-line impact. </li></ul>
  3. 3. Our Approach We build great brands. That takes three things. Sharp, creative minds. World-class researchers who can deliver outstanding insights. And seasoned consultants with global experience and local credibility. We offer best-in-class talent on all counts. We roll up our sleeves and implement. We won’t waste time with strategies or theory. Our implementation process delivers engaged hearts and minds and strong metrics. If it doesn’t, you don’t pay.* We execute, measure, refine, deliver. We do the up-front development work ourselves, but we’ll partner with client internal teams and partner with (or manage) your agencies to deliver maximum value. Full stop. Period. We’re a full service brand shop. We won’t try to sell ads, websites, or the latest “maybe media.” Clients always know we’re focused on today’s work—their work—not tomorrow’s sale. *Like Bain & Company, we are open to deferred compensation based on impact. If we don’t hit agreed targets, clients pay only hard costs (travel, hotel, etc.). We absorb all consulting time costs.
  4. 4. Our Core Services We deliver an integrated, holistic suite of consulting services that rationalize spending and maximize client value across workforce messaging:
  5. 5. Creative Vendor Management <ul><li>No creative hassles—because we know it’s right. </li></ul><ul><li>We serve our clients like a traditional brand agency. </li></ul><ul><li>But we also leverage our exclusive partnership with a leading neuroscience firm to offer electroencephalographic concept testing to validate—or challenge—both our findings and our agency partners’ creative concept development. </li></ul><ul><li>This allows us to be “honest brokers” to clients and partners. </li></ul>
  6. 6. Why Evviva? <ul><li>Specialized focus. Evviva Brands is the only specialized consultancy focused on adapting the brand shop model from a product to a people focus. We bring top brand strategy, research, creative, social media, PR and communications expertise together under one roof to create the world's best employer brands.  </li></ul><ul><li>Advertising expertise. We have decades of combined experience in brand and creative in an agency setting. We know how to translate insight into impact and have developed a unique form of visual brief that creative teams will actually use--and love. </li></ul><ul><li>Brand expertise.  We have worked with a variety of portfolio, service and franchised brands in various stages of transition and integration. Each has offered us unique challenges and learnings. We bring best-practice-based solutions to the table on day one. </li></ul><ul><li>Global expertise.  We have done field work in virtually every major global market. We offer proven experience in helping major multinational brands successfully regionalize their offering and adapt to local markets. </li></ul><ul><li>Web expertise.  We understand how to take our insights and briefing and layer them to align with your creative team's architecture. (This is often where sites get hung up: great content, but in all the wrong places from a user perspective.) </li></ul><ul><li>Speed. Service. Focus. Results.  </li></ul><ul><ul><li>We're incredibly passionate about what we do with years of experience doing it. So we know what to look for, where to look for it, what we're looking at, and how to understand what we see. </li></ul></ul><ul><ul><li>Our business model is advisory, not advertising. We're honored to be of service, respectful of your time, budget and priorities, proud to deliver our best work in every interaction, and insist on delivering real value for time. </li></ul></ul>
  7. 7. Services Comparison Evviva Brands Recruitment Agencies HR Consultancies Brand Agencies Product Agencies Internal Resources EE Brand Positioning √ √ (√) (√) (√) (√) Agency/Brand Management √ √ √ Internal Communications √ √ √ External Communications √ √ √ √ Creative Development √ √ √ √ (√) Employee Engagement √ √ √ √ Qualitative Research √ √ √ √ √ (√) Quantitative Research √ √ √ √ √ Recognized Expertise √ (√) Leadership Brand √
  8. 8. Management Team
  9. 9. David Kippen,PhD, CEO & Chief Strategist <ul><li>With a background spanning advertising and communications and a client base </li></ul><ul><li>spanning the globe and including top brands in every sector, Dr. David Kippen is </li></ul><ul><li>a world-renowned leader in brand strategy. Evviva Brands' founder, he actively </li></ul><ul><li>leads all Evviva Brands engagements. With global experience and experience </li></ul><ul><li>with category-leading brands such as Ameriprise Financial, Bain & Company, </li></ul><ul><li>Burger King, Catholic Healthcare West, Chevron, Coca-Cola, Dell, Disney, E.ON </li></ul><ul><li>HP, HSBC, General Mills, Intel, Kaiser Permanente, Microsoft, Nokia, Premera </li></ul><ul><li>Blue Cross, Teva and T-Mobile, David's objective in founding Evviva Brands was </li></ul><ul><li>to formalize the advisory services he has offered on an ad-hoc basis to unlock </li></ul><ul><li>the value of his clients' brands. </li></ul><ul><li>David has extensive international consulting experience and has held leadership </li></ul><ul><li>roles in a number of top associations that support the HR and communications </li></ul><ul><li>professions. He is currently a member of SHRM's Performance Management Task Force and an active member of the Council of Communication Management (CCM). He is Past President and Chief Executive of the International Association of Business Communicators (IABC) San Francisco chapter. He served for three years on SHRM's Special Expertise Panel on Consulting and Outsourcing. He has also served as a Member at Large on the board of directors of Western Pension & Benefits' Conference (San Francisco Chapter). </li></ul><ul><li>David holds a bachelor of arts in English from San Francisco State University ( magna cum laude ) and PhD in English (Rhetoric) from the State University of New York at Stony Brook. He completed doctoral work as a Visiting Scholar at the Stanford-UC Berkeley Joint Center for African Studies. </li></ul>David Kippen, PhD
  10. 10. Neil Harvey, Partner & Executive Creative Director <ul><li>Neil is a multi-award-wining Creative Director with 10 years experience in advertising and brand </li></ul><ul><li>communications. His most recent focus has been on employer brand and EVP delivery within </li></ul><ul><li>recruitment advertising and people communications at TMP Worldwide, UK. Neil is also a </li></ul><ul><li>seasoned professional in film and video direction for on, and offline communications, including </li></ul><ul><li>viral and website content. </li></ul><ul><li>An accomplished creative lead and financial P&L owner for an international creative department </li></ul><ul><li>of over forty, Neil has led creative for a host of international blue-chip clients including 3, Agilent </li></ul><ul><li>Technologies, ARUP, BAE Systems, Ford, HP, Jaguar Landrover,  Logica, Nokia, Oracle, Qual- </li></ul><ul><li>comm, Shell, Sony (Europe) and Vodafone. </li></ul><ul><li>Neil is that rare blend of client-facing/strategic insight and raw creativity that can change the </li></ul><ul><li>way a business (and a client) thinks. He has the 'craft' skills that qualify him to talk in the first </li></ul><ul><li>place and the understanding of wider issues around branding and advertising that mean he can </li></ul><ul><li>make intelligent and informed suggestions long before putting pencil to sketch book. </li></ul><ul><li>Neil is an extraordinarily likeable, memorable and charismatic creative - not to mention exceedingly shy and modest. He is highly motivated and possesses an innate ability to genuinely understand what motivates others - making him a highly effective manager and leader. </li></ul><ul><li>Neil's commercial acumen, creative talent, humor, ability to influence and unshakeable confidence make him both an exceptional communicator and inspiration to others. </li></ul><ul><li>He holds a bachelor of arts in Graphic Information Design from University College Falmouth in the UK. Neil is also a D&AD member and Education Council Partner and holds a licentiate to the International Society of Typographic Design. </li></ul><ul><li>  </li></ul>Neil Harvey
  11. 11. Cate Newsom, Partner & Head of Insight <ul><li>Cate Newsom serves as Evviva Brands' Head of Insight. With a background ranging from docu- </li></ul><ul><li>mentary film to anthropology, extensive field research experience, a working knowledge of six </li></ul><ul><li>languages and cross-cultural experience drawn from living and working in six countries, Cate </li></ul><ul><li>Newsom brings an impressive, robust array of skills to every engagement. Cate and her team </li></ul><ul><li>deliver the primary insights upon which Evviva Brands' brand strategies are built. </li></ul><ul><li>With six years of professional and academic experience in Europe, Cate returned to the US in </li></ul><ul><li>2004 to apply her qualitative research skills to the field of marketing and employer brand de- </li></ul><ul><li>velopment. Using methods including focus group research, in-depth interviews, participant </li></ul><ul><li>(ethnographic) observation, surveys and client and competitor communications audits, Cate </li></ul><ul><li>has worked with companies ranging from local start-ups to leading multinational corporations </li></ul><ul><li>and top companies in such sectors as energy, financial services, consumer packaged goods, </li></ul><ul><li>management consulting, and technology. </li></ul><ul><li>In addition to statistical sampling and SPSS data management, Cate received special training in primary and secondary research methodologies with an emphasis on ethnographic observation. She speaks fluent English, German, Italian and French and reads Dutch and Spanish. </li></ul><ul><li>With a bachelor of arts from Yale University and master of arts from New York University's Graduate School for Arts and Sciences, Cate began her research career in anthropological documentary film production, developing and researching nonfiction film concepts for international markets. After working in television and advertising production in the US, Italy and Germany, Cate attended the University of Amsterdam's School of Social and Behavioral Sciences to obtain a second master of arts in anthropology. She conducted her honors thesis research on Italian women's interaction with the representation of women in the Italian media. </li></ul><ul><li>In addition to her academic background in film, anthropology, language, and field research, Cate holds a professional certificate in project management from UC Berkeley. She currently resides in Edinburgh, Scotland. </li></ul>Cate Newsom
  12. 12. Bernie Charland, Partner & Head of Communications <ul><li>Bernie Charland heads up Evviva Brands communications practice. A globe-trotting Canadian, </li></ul><ul><li>he brings over twenty years of experience in communications spanning many settings – </li></ul><ul><li>corporate, agency, politics, government, trade associations and even non-profit (bids for World </li></ul><ul><li>Fair and Olympic games). </li></ul><ul><li>Over the years Bernie has worked in a number of communication areas including: employee </li></ul><ul><li>communications, government relations, public affairs, internal branding, executive com- </li></ul><ul><li>munication, media relations and social media. For the past ten years, Bernie has built </li></ul><ul><li>particular expertise in new digital media and internal communications, including change </li></ul><ul><li>management and social media for clients including American Express, Boeing, Dell, Deutsche </li></ul><ul><li>Bank, Ford, Novartis, Sprint, Toyota, Tyson Foods and Visa. </li></ul><ul><li>Prior to joining the Evviva team Bernie led internal communications at Iron Mountain, a global </li></ul><ul><li>leader in information management based in Boston, where he developed and implemented an </li></ul><ul><li>ambitious new strategy that included CEO outreach and social media elements - such as an enterprise blog and dynamic new intranet platform. Prior to that he was responsible for strategic planning in the Conversation and Communities (social media) function at Dell - playing a central role in the design and launch of several award-winning programs such as Ideastorm and Direct2Dell - and managed Dell's global internal communications team for roughly two years. </li></ul><ul><li>Bernie also has substantial tenure on the agency and public relations side of the house. At Golan Harris he served as Executive Vice President and Strategy Leader for Golan Harris' worldwide corporate communications function, led team engagements for clients like Visa USA, Ford, Sprint, Sanofi/Aventis, Coors, Amazon and Deutsche Bank, and led the creation of Insidedge, a specialized consulting group within the IPG organization focusing on employee communications. </li></ul><ul><li>During his tenure at GolinHarris Bernie worked on engagements with a wide range of global clients, including Visa USA, Ford, Boeing, Sprint, Sanofi/Aventis, Coors, Amazon and Deutsche Bank. Prior to GolinHarris, Bernie held several positions at Hill & Knowlton - both in Canada and the United States. Bernie currently lives in Austin, Texas. </li></ul>Bernie Charland