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Discover	
  How	
  Social	
  Media	
  Can	
  	
  BE	
  
 A	
  Valuable	
  Tool	
  For	
  Finance	
  &	
  HR	
  
                    Darrell	
  W.	
  Gunter	
  
           President,	
  Allerton	
  Press	
  a	
  division	
  of	
  
               PLEIADES	
  Publishing,	
  LLC	
  
                                       	
  
                              July	
  21,	
  2011	
  
Our	
  Discussion	
  Today	
  
•    Intro	
  to	
  our	
  topic	
  -­‐	
  Let’s	
  take	
  an	
  inventory	
  
•    ObjecSves	
  of	
  your	
  company	
  and	
  department	
  
•    Web	
  Governance	
  
•    Some	
  basic	
  facts	
  about	
  social	
  media	
  
•    Some	
  best	
  pracSces	
  in	
  social	
  media	
  
•    GeUng	
  started	
  
•    Let’s	
  do	
  an	
  exercise	
  
•    SummaSon	
  
The	
  “New	
  Order	
  of	
  CommunicaSon”	
  

                                 Social	
  
                                 Media	
  




             Web	
               Your	
           Social	
  
          Governance	
  	
     Strategy	
       Networking	
  




                                 Mobile	
  
                               Technology	
  
Let’s	
  Take	
  An	
  Inventory	
  
•  Let’s	
  take	
  an	
  inventory	
  
•  How	
  many	
  of	
  you	
  have	
  a	
  strategic	
  social	
  
   media	
  strategy?	
  
•  How	
  many	
  of	
  you	
  have	
  established	
  a	
  social	
  
   media	
  policy?	
  
•  How	
  many	
  of	
  you	
  use	
  Twier,	
  Facebook	
  and	
  
   LinkedIn?	
  	
  What	
  about	
  Foursquare?	
  
•  How	
  many	
  of	
  you	
  feel	
  that	
  social	
  media	
  is	
  a	
  
   bunch	
  of	
  hooey?	
  
The	
  High	
  Performance	
  Cycle	
  
                                  Assessment	
                                      Goals	
  




                  Resources	
                                                                   Leadership	
  




                                   Processes	
                                      Roles	
  



10/24/11	
                                  ©	
  2009	
  Gunter	
  Media	
  Group	
                              5	
  
Culture	
  
Corporate	
  Culture	
  and	
  Performance	
  
John	
  P.	
  Ko5er	
  
"Almost	
  all	
  books	
  on	
  corporate	
  culture	
  state	
  or	
  
  imply	
  a	
  relaSonship	
  to	
  long-­‐term	
  economic	
  
  performance...“	
  	
  




10/24/11	
                  ©	
  2009	
  Gunter	
  Media	
  Group	
        6	
  
The	
  Recipe	
  
•  Mission	
  statement,	
  corporate	
  objecSve	
  and	
  
   strategy	
  plan	
  
•  Team	
  members	
  on	
  board	
  
•  A	
  successful	
  foundaSon	
  
•  Building	
  a	
  great	
  culture	
  




10/24/11	
              ©	
  2009	
  Gunter	
  Media	
  Group	
     7	
  
The	
  Focus	
  Of	
  The	
  Company	
  
•  Mission	
  Statement	
  	
  
        –  Do	
  you	
  have	
  one?	
  	
  
        –  	
  Why	
  is	
  it	
  important?	
  
•  ObjecSves	
  
•  Strategy	
  	
  
•  TacScs	
  



10/24/11	
                             ©	
  2009	
  Gunter	
  Media	
  Group	
     8	
  
A	
  Successful	
  FoundaSon	
  

               Mission	
       ObjecSves	
                              Strategy	
             TacScs	
  




            Job	
               ObjecSve	
                          Performance	
  
                                                                                           CompensaSon	
  
         DescripSon	
            seUng	
                              Reviews	
  




               Human	
       CommunicaSon	
  
                                                                       Policies	
  &	
       Fairness	
  &	
  
               Capital	
                                               Processes	
          Consistency	
  	
  




10/24/11	
                        ©	
  2009	
  Gunter	
  Media	
  Group	
                                         9	
  
The	
  On-­‐boarding	
  Process	
  

                                                                                                       Assessment	
  
                                                                                        Training	
  

                                                    SelecSng	
  


                               Interviewing	
  


               RecruiSng	
  




10/24/11	
                                  ©	
  2009	
  Gunter	
  Media	
  Group	
                                     10	
  
GeUng	
  Started	
  
•  What	
  is	
  your	
  starSng	
  point?	
  	
  	
  
•  Do	
  you	
  have	
  a	
  performance	
  dashboard?	
  
•  Assessment	
  of	
  your	
  company	
  /	
  SWOT	
  analysis.	
  
•  Your	
  company’s	
  mission	
  
•  Corporate	
  objecSve	
  and	
  strategic	
  plan	
  of	
  
   acSon	
  
•  Job	
  descripSons,	
  objecSve	
  seUng	
  and	
  
   performance	
  reviews	
  
10/24/11	
                ©	
  2009	
  Gunter	
  Media	
  Group	
     11	
  
Social	
  Media	
  &	
  Your	
  Business	
  
•  Some	
  key	
  quesSons	
  
    –  What	
  is	
  the	
  mission	
  of	
  your	
  company?	
  
    –  What	
  is	
  your	
  company’s	
  key	
  objecSves?	
  
    –  What	
  is	
  your	
  company’s	
  strategic	
  plan?	
  
    –  Have	
  you	
  defined	
  how	
  social	
  media	
  will	
  help	
  you	
  
       fulfill	
  your	
  mission,	
  achieve	
  your	
  key	
  objecSves	
  
       and	
  your	
  strategic	
  plan?	
  
•  A	
  focused	
  social	
  media	
  strategy!	
  
A	
  Primer	
  on	
  Social	
  Media	
  
•  Facebook	
  –	
  A	
  general	
  use	
  social	
  network	
  &	
  media	
  
   social	
  network	
  
•  LinkedIn	
  –	
  A	
  professional	
  social	
  network	
  &	
  social	
  media	
  
   site	
  
•  Twier	
  –	
  A	
  powerful	
  SN	
  &	
  SM	
  site	
  –	
  Broadcast	
  quickly	
  
•  Foursquare	
  
•  Bit.ly	
  –	
  A	
  tool	
  that	
  allows	
  you	
  to	
  broadcast	
  to	
  many	
  
   sites	
  
•  HootSuite	
  –	
  A	
  robust	
  tool	
  that	
  allows	
  to	
  broad	
  to	
  many	
  
   sites.	
  
14	
  



                   Web	
  Governance	
   	
   	
  	
  
•  What	
  is	
  web	
  governance?	
  

•  Why	
  is	
  it	
  important?	
  

•  How	
  will	
  it	
  benefit	
  your	
  business?	
  
Web	
  Governance	
  
                                 The	
  Digital	
  Deca	
  
                 10	
  Management	
  Truths	
  for	
  the	
  Web	
  Age	
  
	
  
• 
                                                              	
  
       Truth	
  1	
  Your	
  Web	
  presence	
  is	
  the	
  digital	
  manifestaSon	
  of	
  your	
  
       organizaSon.	
  
•      Truth	
  2	
  In	
  a	
  digitally	
  transforming	
  business	
  environment,	
  bold	
  leadership	
  
       is	
  vital.	
  
•      Truth	
  3	
  Decision-­‐making	
  must	
  be	
  based	
  upon	
  experJse,	
  not	
  power.	
  
•      Truth	
  4	
  The	
  business	
  framework	
  must	
  be	
  inclusive.	
  
•      Truth	
  5	
  Standards	
  enable	
  collaboraJon.	
  
•      Truth	
  6	
  The	
  Web	
  is	
  an	
  asset.	
  
•      Truth	
  7	
  The	
  organizaJon	
  owns	
  the	
  Web	
  presence.	
  
•      Truth	
  8	
  Management	
  should	
  embrace	
  impermanence.	
  
•      Truth	
  9	
  Know	
  your	
  customer	
  but	
  own	
  your	
  mission.	
  
•      Truth	
  10	
  Measure	
  twice,	
  execute	
  once.	
  	
  

Source:	
  Welchmanpierpoint.com	
  
16	
  



       FoundaSon	
  of	
  a	
  Community	
  
•  Key	
  informaSon	
  and	
  resources	
  germane	
  to	
  
   their	
  discipline,	
  topic,	
  area	
  of	
  interest,	
  etc.,	
  
•  Tools	
  that	
  they	
  use;	
  chat,	
  groups,	
  sharing	
  
•  Features	
  that	
  recognize	
  experSse	
  
•  Professional	
  monitoring	
  keep	
  the	
  site	
  the	
  best	
  
•  Keep	
  it	
  fresh!	
  
17	
  



  Building	
  a	
  Community	
  of	
  PracSce	
  
•  Understand	
  the	
  special	
  characterisScs	
  of	
  your	
  
   audience?	
  
•  What	
  are	
  the	
  key	
  tools	
  that	
  they	
  use	
  on	
  an	
  
   everyday	
  basis?	
  
•  What	
  are	
  the	
  common	
  areas	
  of	
  interest?	
  	
  
   (What	
  do	
  they	
  want	
  to	
  discuss?)	
  
18	
  



              Some	
  Key	
  QuesSons?	
  
•  How	
  many	
  of	
  you	
  have	
  a	
  smart	
  phone	
  device?	
  
•  How	
  many	
  of	
  you	
  in	
  the	
  audience	
  have	
  an	
  
   iPad	
  or	
  similar	
  device?	
  	
  	
  
•  How	
  many	
  of	
  you	
  have	
  a	
  mobile	
  applicaSon	
  in	
  
   place	
  now?	
  
•  How	
  many	
  of	
  you	
  will	
  have	
  a	
  mobile	
  
   applicaSon	
  for	
  next	
  year?	
  
The	
  STM	
  Consumer	
  
             Consumer
              & reader                 Peer
                                     reviewer
  Author
   of a                                               Participant &
   book                                                speaker at
                                                      conferences



Author of                                           Taking
 journal                                         advantage of
 articles                                         continuous
                                                   education




  Member
  of a STM               Receiving              Member of an
   society               research               editorial board
                          funding
The	
  Holy	
  Grail!	
  
Get	
  the	
  author	
  to	
  the	
  PDF	
  	
  ASAP!	
  
Gartner	
  IdenSfies	
  Top	
  10	
  Mobile	
  
                ApplicaSons	
  for	
  2012	
  
#1	
  	
  Money	
  Transfer	
  
#2	
  	
  LocaSon-­‐Based	
  Services	
  
#3	
  	
  Mobile	
  Search	
  
#4	
  	
  Mobile	
  Browsing	
  
#5	
  	
  Mobile	
  Health	
  Monitoring	
  
#6	
  	
  Mobile	
  Payment	
  
#7	
  	
  Near	
  Field	
  	
  CommunicaSon	
  Services	
  
#8	
  	
  Mobile	
  AdverSsing	
  
#9	
  	
  Mobile	
  Instant	
  Messaging	
  
#10	
  Mobile	
  Music	
  
	
  
Source:	
  Gartner	
  	
  hp://bit.ly/kLTy5s	
  
22	
  



        Key	
  2011	
  Global	
  Mobile	
  Stats	
  
•  6,915,782,324	
  	
   	
   	
  World	
  PopulaSon	
  	
  
•  5.3	
  Billion 	
   	
   	
   	
  Mobile	
  SubscripSons	
  
     –  747.4	
  MM 	
           	
     	
     	
  China	
  
     –  525.2	
  MM 	
           	
     	
     	
  India	
  
     –  292.8	
  MM 	
           	
     	
     	
  USA	
  
•  1,388.2	
  Billion 	
  up	
  18.5% 	
  Global	
  Shipments	
  of	
  
     mobile	
  devices	
  
•  302.6	
  MM	
  up	
  74.4% 	
   	
  Smart	
  Phones	
  
	
  
Source:	
  mobiThinking	
  hp://bit.ly/m7O0Mq	
  
23	
  



       Key	
  2011	
  Global	
  Mobile	
  Stats	
  
•  Both	
  Gartner	
  and	
  IDC	
  both	
  agree	
  that	
  the	
  
     Android	
  OperaSng	
  System	
  will	
  represent	
  
     approximately	
  38%	
  of	
  the	
  projected	
  approximate	
  
     450	
  million	
  unit	
  sales	
  
•  Almost	
  1	
  in	
  5	
  mobile	
  users	
  have	
  access	
  to	
  fast	
  
     mobile	
  services	
  (3G	
  or	
  beer)	
  
•  US	
  has	
  overtaken	
  Western	
  Europe	
  in	
  unlimited	
  
     data	
  plan	
  
	
  
Source:	
  mobiThinking	
  hp://bit.ly/m7O0Mq	
  
24	
  

                       Mobile	
  Behavior	
  In	
  US,	
  Europe	
  &	
  
                                      Japan	
  
Mobile	
  behavior	
  in	
  United	
  States,	
  EU5	
  (UK,	
  Germany,	
  France,	
  Spain	
  and	
  Italy)	
  and	
  Japan	
  –	
  October,	
  November,	
  December	
  2010	
  
Percent	
  of	
  total	
  mobile	
  audience	
  (Age	
  13+)	
           	
             	
       	
  	
  
             	
           	
          	
         	
  	
  
             	
           	
          	
         	
  United	
  States 	
  Europe 	
  Japan 	
  	
  
Used	
  connected	
  media	
  	
  
(browser,	
  app	
  or	
  download)              	
  46.7% 	
            	
  41.1% 	
  76.8% 	
  	
  
Used	
  browser 	
                    	
         	
  36.4% 	
            	
  28.8% 	
  55.4% 	
  	
  
Used	
  applicaSon 	
                 	
         	
  34.4% 	
            	
  28.0% 	
  53.3% 	
  	
  
Used	
  messaging 	
                  	
         	
             	
  	
  
Sent	
  text	
  message               	
         	
  68.0% 	
            	
  82.7% 	
  41.6% 	
  	
  
Instant	
  messaging                  	
         	
  17.2% 	
            	
  14.2% 	
  3.6% 	
  	
  
Email 	
                  	
          	
         	
  30.5% 	
            	
  22.2% 	
  57.1% 	
  	
  
Accessed	
  entertainment/social	
  media                       	
       	
             	
       	
  	
  
Took	
  photos            	
          	
         	
  52.4% 	
            	
  57.5% 	
  62.9% 	
  	
  
Social	
  networking	
  or	
  blog 	
            	
  24.7% 	
            	
  18.0% 	
  19.3% 	
  	
  
Played	
  games 	
                    	
         	
  23.2% 	
            	
  25.3% 	
  16.3% 	
  	
  
Recorded	
  video 	
                  	
         	
  20.2% 	
            	
  26.1% 	
  15.8% 	
  	
  
Listened	
  to	
  music	
             	
         	
  15.7% 	
            	
  25.0% 	
  12.9% 	
  	
  
Watched	
  TV	
  and/or	
  video 	
              	
  5.6% 	
             	
  5.7% 	
  22.8% 	
  	
  
Accessed	
  financial	
  services                 	
             	
       	
             	
  	
  
Bank	
  accounts 	
                   	
         	
  11.4% 	
            	
  8.0% 	
  7.0% 	
  	
  
Financial	
  news	
  or	
  stock	
  quotes       	
  10.2% 	
            	
  8.0% 	
  16.5% 	
  	
  
Accessed	
  news,	
  sports,	
  weather,	
  search,	
  retail,	
  travel,	
  reference           	
            	
           	
            	
  	
  
News	
  and	
  informa?on 	
                     	
  39.5% 	
            	
  32.2% 	
  57.6% 	
  	
  
Weather	
  reports 	
                 	
         	
  25.2% 	
            	
  16.4% 	
  34.7% 	
  	
  
Search 	
                 	
          	
         	
  21.4% 	
            	
  14.9% 	
  31.5% 	
  	
  
Maps 	
                   	
          	
         	
  17.8% 	
            	
  13.0% 	
  17.1% 	
  	
  
Sports	
  news            	
          	
         	
  15.8% 	
            	
  12.0% 	
  18.2% 	
  	
  
Restaurant	
  info 	
                 	
         	
  10.0% 	
            	
  6.5% 	
  9.7% 	
  	
  
Traffic	
  reports 	
                   	
         	
  8.4% 	
             	
  7.4% 	
  14.0% 	
  	
  
Classifieds                	
          	
         	
  7.3% 	
             	
  4.8% 	
  3.6% 	
  	
  
Retail	
  site            	
          	
         	
  6.5% 	
             	
  5.2% 	
  8.5% 	
  	
  
Travel	
  service 	
                  	
         	
  4.4% 	
             	
  4.6% 	
  2.9% 	
  	
  
Source:	
  comScore	
  MobiLens	
  (Feb	
  2011)                	
       	
  via:	
  mobiThinking              	
           	
  	
  
Mobile	
  Apps	
  Stats	
  
Change	
  in	
  price	
  of	
  a	
  download	
  app	
  over	
  12	
  months,	
  2010	
  according	
  to	
  DisJmo                                         	
  
          	
         	
     	
       	
   	
  	
  
App	
  store                	
  	
   	
   	
  Apple 	
  Blackberry 	
                                   	
  Ovi	
  (Nokia) 	
  Android 	
  	
  
#	
  of	
  apps	
  	
       	
       	
   	
  300K	
  	
  	
  	
  	
  	
  	
   	
  18K 	
     	
   	
   	
  130K                	
   	
  25K 	
  	
  
Price	
  change	
  	
  	
  All	
  apps 	
  -­‐12 	
                            	
  -­‐24 	
   	
   	
   	
  +1 	
               	
   	
  -­‐29 	
  	
  
          	
  Top	
  100	
  apps 	
       	
  -­‐19 	
                         	
  -­‐24 	
   	
   	
   	
  -­‐9 	
             	
   	
  -­‐61 	
  	
  
	
  
Source:	
  The	
  DisJmo	
  report	
  (January	
  2011) 	
                                         	
   	
          	
  via:	
  mobiThinking	
  
26	
  



                                     Smart	
  Phone	
  Stats	
  
•    Nielsen	
  
     report	
  that	
  31%	
  of	
  US	
  mobile	
  phone	
  owners	
  have	
  a	
  smartphone	
  as	
  of	
  December	
  2010,	
  and	
  expect	
  
     smartphones	
  to	
  become	
  the	
  majority	
  by	
  the	
  end	
  of	
  2011.	
  eMarketer	
  predicts	
  that	
  smartphone	
  
     ownership	
  will	
  reach	
  43%	
  of	
  the	
  US	
  mobile	
  populaSon	
  by	
  2015.	
  
•    According	
  to	
  figures	
  for	
  2010	
  
     released	
  by	
  Gartner,	
  smartphones	
  accounted	
  for	
  297	
  million	
  (19%)	
  of	
  the	
  1.6	
  billion	
  mobile	
  phones	
  
     sold	
  that	
  year.	
  That's	
  72.1%	
  more	
  smartphone	
  sales	
  than	
  in	
  2009.	
  
•    The	
  same	
  company	
  
     expects	
  US	
  sales	
  of	
  smartphones	
  to	
  grow	
  from	
  67	
  million	
  in	
  2010	
  to	
  95	
  million	
  in	
  2011,	
  and	
  become	
  
     the	
  highest-­‐selling	
  consumer	
  electronic	
  device	
  category.	
  
•    For	
  Q4	
  2010,	
  the	
  IDC	
  Worldwide	
  Quarterly	
  Mobile	
  Phone	
  Tracker	
  
     puts	
  smartphone	
  sales	
  at	
  100.9	
  million,	
  up	
  some	
  87%	
  over	
  Q4	
  2009.	
  They	
  report	
  total	
  smartphone	
  
     sales	
  for	
  2010	
  as	
  302.6	
  million,	
  up	
  around	
  74%	
  on	
  2009.	
  
•    The	
  Coda	
  Research	
  Consultancy	
  
     predict	
  global	
  smartphone	
  sales	
  of	
  some	
  2.5	
  billion	
  over	
  the	
  2010-­‐2015	
  period,	
  and	
  also	
  suggest	
  
     that	
  mobile	
  Internet	
  use	
  via	
  smartphones	
  will	
  increase	
  50	
  fold	
  by	
  the	
  end	
  of	
  that	
  period.	
  
•    Morgan	
  Stanley	
  Research	
  esSmates	
  sales	
  of	
  smartphones	
  will	
  exceed	
  those	
  of	
  PCs	
  in	
  2012.	
  
•    Gartner	
  expect	
  over	
  500	
  million	
  smartphones	
  to	
  sell	
  in	
  2012.	
  
27	
  



            What	
  Does	
  It	
  All	
  Mean?	
  
•  To	
  be	
  relevant,	
  you	
  must	
  have	
  a	
  mobile	
  
   strategy	
  
•  Mobile	
  is	
  another	
  driver	
  to	
  your	
  PDFs!	
  
•  Be	
  agile,	
  consider	
  HTML	
  5	
  
•  Choose	
  wisely	
  
Social	
  Media	
  &	
  HR	
  
                              2010	
  Survey	
  by	
  Jobvite	
  
•  Recruitment	
  -­‐	
  83%	
  of	
  the	
  respondents	
  say	
  they	
  either	
  use	
  
   or	
  plan	
  to	
  use	
  social	
  media	
  
•  Back	
  Channel	
  Referencing	
  -­‐	
  Recruiters	
  pre-­‐qualify	
  
   execuSves	
  when	
  they	
  are	
  iniSally	
  sourcing	
  candidates	
  
•  Networking	
  and	
  communicaSon	
  -­‐	
  In-­‐house	
  social	
  
   networking	
  plaxorms	
  have	
  done	
  what	
  above-­‐normal	
  salary	
  
   hikes	
  have	
  not	
  been	
  able	
  to	
  do	
  –	
  control	
  ariSon..	
  It	
  is	
  
   reported	
  that	
  the	
  company-­‐social	
  networking	
  plaxorms	
  
   have	
  helped	
  engage	
  employees	
  beer	
  and	
  reduce	
  ariSon.	
  
	
  
	
  
Source:	
  Business	
  line	
  -­‐	
  hp://www.thehindubusinessline.com/opinion/arScle2091139.ece	
  
hp://recruiSng.jobvite.com/	
  
	
  
Social	
  Media	
  &	
  Finance	
  
•  The	
  first	
  step	
  is	
  to	
  develop	
  a	
  business	
  case	
  and	
  
   a	
  strategy	
  
•  Then	
  decide	
  who	
  is	
  going	
  to	
  be	
  responsible,	
  
   and	
  how	
  it	
  will	
  be	
  funded.	
  	
  
•  Too	
  oyen	
  social	
  media	
  becomes	
  an	
  unfunded	
  
   mandate,	
  said	
  one	
  consultant	
  who	
  finds	
  that	
  
   many	
  Fortune	
  100	
  companies	
  have	
  social	
  
   media	
  departments	
  consisSng	
  of	
  one	
  person.	
  
Social	
  Media	
  &	
  Finance	
  
•  Then	
  decide	
  who	
  is	
  going	
  to	
  be	
  responsible,	
  
   and	
  how	
  it	
  will	
  be	
  funded.	
  Too	
  oyen	
  social	
  
   media	
  becomes	
  an	
  unfunded	
  mandate,	
  said	
  
   one	
  consultant	
  who	
  finds	
  that	
  many	
  Fortune	
  
   100	
  companies	
  have	
  social	
  media	
  
   departments	
  consisSng	
  of	
  one	
  person.	
  
Social	
  Media	
  &	
  Finance	
  
•  The	
  fastest	
  path	
  to	
  success	
  might	
  be	
  finding	
  your	
  
   revenue	
  producing	
  champion	
  or	
  one	
  business	
  
   unit	
  that	
  can	
  do	
  is	
  technically	
  competent	
  and	
  
   understands	
  compliance.	
  
•  Regulators	
  have	
  made	
  a	
  stab	
  at	
  addressing	
  social	
  
   media.	
  FINRA	
  issued	
  
   Regulatory	
  NoSce	
  10-­‐06	
  which	
  it	
  described	
  in	
  a	
  
   press	
  release,	
  which	
  suggests	
  there	
  remains	
  work	
  
   to	
  be	
  done.	
  hp://www.finra.org/Newsroom/
   NewsReleases/2010/P120780	
  
SummaSon	
  
•  The	
  use	
  of	
  Social	
  Media	
  will	
  not	
  be	
  as	
  meaningful	
  if	
  
   your	
  team	
  members	
  are	
  not	
  aligned	
  with	
  the	
  
   company’s	
  mission	
  and	
  strategy.	
  
•  Further	
  the	
  job	
  descripSons	
  and	
  performance	
  
   objecSves	
  must	
  be	
  aligned	
  as	
  well.	
  
•  Establish	
  a	
  strategic	
  social	
  media	
  strategy	
  
•  Define	
  precisely	
  what	
  you	
  want	
  to	
  achieve	
  
•  Provide	
  the	
  necessary	
  staffing	
  and	
  funding	
  
•  Establish	
  a	
  realisSc	
  performance	
  dashboard	
  and	
  
   measure	
  for	
  success	
  
•  Embrace	
  the	
  “New	
  Order”	
  of	
  communicaSon	
  
Thank	
  you!	
  
                      	
  
                  Q	
  &A	
  

               Darrell	
  W.	
  Gunter	
  
       President,	
  Allerton	
  Press,	
  Inc.	
  
A	
  division	
  of	
  PLEIADES	
  Publishing,	
  LLC	
  
                            	
  
                 +1.973.454.3475	
  
         gunterdarrell@gmail.com	
  

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Discover How Social Media Can BE A Valuable Tool For Finance & HR

  • 1. Discover  How  Social  Media  Can    BE   A  Valuable  Tool  For  Finance  &  HR   Darrell  W.  Gunter   President,  Allerton  Press  a  division  of   PLEIADES  Publishing,  LLC     July  21,  2011  
  • 2. Our  Discussion  Today   •  Intro  to  our  topic  -­‐  Let’s  take  an  inventory   •  ObjecSves  of  your  company  and  department   •  Web  Governance   •  Some  basic  facts  about  social  media   •  Some  best  pracSces  in  social  media   •  GeUng  started   •  Let’s  do  an  exercise   •  SummaSon  
  • 3. The  “New  Order  of  CommunicaSon”   Social   Media   Web   Your   Social   Governance     Strategy   Networking   Mobile   Technology  
  • 4. Let’s  Take  An  Inventory   •  Let’s  take  an  inventory   •  How  many  of  you  have  a  strategic  social   media  strategy?   •  How  many  of  you  have  established  a  social   media  policy?   •  How  many  of  you  use  Twier,  Facebook  and   LinkedIn?    What  about  Foursquare?   •  How  many  of  you  feel  that  social  media  is  a   bunch  of  hooey?  
  • 5. The  High  Performance  Cycle   Assessment   Goals   Resources   Leadership   Processes   Roles   10/24/11   ©  2009  Gunter  Media  Group   5  
  • 6. Culture   Corporate  Culture  and  Performance   John  P.  Ko5er   "Almost  all  books  on  corporate  culture  state  or   imply  a  relaSonship  to  long-­‐term  economic   performance...“     10/24/11   ©  2009  Gunter  Media  Group   6  
  • 7. The  Recipe   •  Mission  statement,  corporate  objecSve  and   strategy  plan   •  Team  members  on  board   •  A  successful  foundaSon   •  Building  a  great  culture   10/24/11   ©  2009  Gunter  Media  Group   7  
  • 8. The  Focus  Of  The  Company   •  Mission  Statement     –  Do  you  have  one?     –   Why  is  it  important?   •  ObjecSves   •  Strategy     •  TacScs   10/24/11   ©  2009  Gunter  Media  Group   8  
  • 9. A  Successful  FoundaSon   Mission   ObjecSves   Strategy   TacScs   Job   ObjecSve   Performance   CompensaSon   DescripSon   seUng   Reviews   Human   CommunicaSon   Policies  &   Fairness  &   Capital   Processes   Consistency     10/24/11   ©  2009  Gunter  Media  Group   9  
  • 10. The  On-­‐boarding  Process   Assessment   Training   SelecSng   Interviewing   RecruiSng   10/24/11   ©  2009  Gunter  Media  Group   10  
  • 11. GeUng  Started   •  What  is  your  starSng  point?       •  Do  you  have  a  performance  dashboard?   •  Assessment  of  your  company  /  SWOT  analysis.   •  Your  company’s  mission   •  Corporate  objecSve  and  strategic  plan  of   acSon   •  Job  descripSons,  objecSve  seUng  and   performance  reviews   10/24/11   ©  2009  Gunter  Media  Group   11  
  • 12. Social  Media  &  Your  Business   •  Some  key  quesSons   –  What  is  the  mission  of  your  company?   –  What  is  your  company’s  key  objecSves?   –  What  is  your  company’s  strategic  plan?   –  Have  you  defined  how  social  media  will  help  you   fulfill  your  mission,  achieve  your  key  objecSves   and  your  strategic  plan?   •  A  focused  social  media  strategy!  
  • 13. A  Primer  on  Social  Media   •  Facebook  –  A  general  use  social  network  &  media   social  network   •  LinkedIn  –  A  professional  social  network  &  social  media   site   •  Twier  –  A  powerful  SN  &  SM  site  –  Broadcast  quickly   •  Foursquare   •  Bit.ly  –  A  tool  that  allows  you  to  broadcast  to  many   sites   •  HootSuite  –  A  robust  tool  that  allows  to  broad  to  many   sites.  
  • 14. 14   Web  Governance         •  What  is  web  governance?   •  Why  is  it  important?   •  How  will  it  benefit  your  business?  
  • 15. Web  Governance   The  Digital  Deca   10  Management  Truths  for  the  Web  Age     •    Truth  1  Your  Web  presence  is  the  digital  manifestaSon  of  your   organizaSon.   •  Truth  2  In  a  digitally  transforming  business  environment,  bold  leadership   is  vital.   •  Truth  3  Decision-­‐making  must  be  based  upon  experJse,  not  power.   •  Truth  4  The  business  framework  must  be  inclusive.   •  Truth  5  Standards  enable  collaboraJon.   •  Truth  6  The  Web  is  an  asset.   •  Truth  7  The  organizaJon  owns  the  Web  presence.   •  Truth  8  Management  should  embrace  impermanence.   •  Truth  9  Know  your  customer  but  own  your  mission.   •  Truth  10  Measure  twice,  execute  once.     Source:  Welchmanpierpoint.com  
  • 16. 16   FoundaSon  of  a  Community   •  Key  informaSon  and  resources  germane  to   their  discipline,  topic,  area  of  interest,  etc.,   •  Tools  that  they  use;  chat,  groups,  sharing   •  Features  that  recognize  experSse   •  Professional  monitoring  keep  the  site  the  best   •  Keep  it  fresh!  
  • 17. 17   Building  a  Community  of  PracSce   •  Understand  the  special  characterisScs  of  your   audience?   •  What  are  the  key  tools  that  they  use  on  an   everyday  basis?   •  What  are  the  common  areas  of  interest?     (What  do  they  want  to  discuss?)  
  • 18. 18   Some  Key  QuesSons?   •  How  many  of  you  have  a  smart  phone  device?   •  How  many  of  you  in  the  audience  have  an   iPad  or  similar  device?       •  How  many  of  you  have  a  mobile  applicaSon  in   place  now?   •  How  many  of  you  will  have  a  mobile   applicaSon  for  next  year?  
  • 19. The  STM  Consumer   Consumer & reader Peer reviewer Author of a Participant & book speaker at conferences Author of Taking journal advantage of articles continuous education Member of a STM Receiving Member of an society research editorial board funding
  • 20. The  Holy  Grail!   Get  the  author  to  the  PDF    ASAP!  
  • 21. Gartner  IdenSfies  Top  10  Mobile   ApplicaSons  for  2012   #1    Money  Transfer   #2    LocaSon-­‐Based  Services   #3    Mobile  Search   #4    Mobile  Browsing   #5    Mobile  Health  Monitoring   #6    Mobile  Payment   #7    Near  Field    CommunicaSon  Services   #8    Mobile  AdverSsing   #9    Mobile  Instant  Messaging   #10  Mobile  Music     Source:  Gartner    hp://bit.ly/kLTy5s  
  • 22. 22   Key  2011  Global  Mobile  Stats   •  6,915,782,324        World  PopulaSon     •  5.3  Billion        Mobile  SubscripSons   –  747.4  MM        China   –  525.2  MM        India   –  292.8  MM        USA   •  1,388.2  Billion  up  18.5%  Global  Shipments  of   mobile  devices   •  302.6  MM  up  74.4%    Smart  Phones     Source:  mobiThinking  hp://bit.ly/m7O0Mq  
  • 23. 23   Key  2011  Global  Mobile  Stats   •  Both  Gartner  and  IDC  both  agree  that  the   Android  OperaSng  System  will  represent   approximately  38%  of  the  projected  approximate   450  million  unit  sales   •  Almost  1  in  5  mobile  users  have  access  to  fast   mobile  services  (3G  or  beer)   •  US  has  overtaken  Western  Europe  in  unlimited   data  plan     Source:  mobiThinking  hp://bit.ly/m7O0Mq  
  • 24. 24   Mobile  Behavior  In  US,  Europe  &   Japan   Mobile  behavior  in  United  States,  EU5  (UK,  Germany,  France,  Spain  and  Italy)  and  Japan  –  October,  November,  December  2010   Percent  of  total  mobile  audience  (Age  13+)                            United  States  Europe  Japan     Used  connected  media     (browser,  app  or  download)  46.7%    41.1%  76.8%     Used  browser      36.4%    28.8%  55.4%     Used  applicaSon      34.4%    28.0%  53.3%     Used  messaging           Sent  text  message    68.0%    82.7%  41.6%     Instant  messaging    17.2%    14.2%  3.6%     Email        30.5%    22.2%  57.1%     Accessed  entertainment/social  media           Took  photos      52.4%    57.5%  62.9%     Social  networking  or  blog    24.7%    18.0%  19.3%     Played  games      23.2%    25.3%  16.3%     Recorded  video      20.2%    26.1%  15.8%     Listened  to  music      15.7%    25.0%  12.9%     Watched  TV  and/or  video    5.6%    5.7%  22.8%     Accessed  financial  services           Bank  accounts      11.4%    8.0%  7.0%     Financial  news  or  stock  quotes  10.2%    8.0%  16.5%     Accessed  news,  sports,  weather,  search,  retail,  travel,  reference           News  and  informa?on    39.5%    32.2%  57.6%     Weather  reports      25.2%    16.4%  34.7%     Search        21.4%    14.9%  31.5%     Maps        17.8%    13.0%  17.1%     Sports  news      15.8%    12.0%  18.2%     Restaurant  info      10.0%    6.5%  9.7%     Traffic  reports      8.4%    7.4%  14.0%     Classifieds      7.3%    4.8%  3.6%     Retail  site      6.5%    5.2%  8.5%     Travel  service      4.4%    4.6%  2.9%     Source:  comScore  MobiLens  (Feb  2011)    via:  mobiThinking      
  • 25. Mobile  Apps  Stats   Change  in  price  of  a  download  app  over  12  months,  2010  according  to  DisJmo               App  store        Apple  Blackberry    Ovi  (Nokia)  Android     #  of  apps          300K                18K        130K    25K     Price  change      All  apps  -­‐12    -­‐24        +1      -­‐29      Top  100  apps    -­‐19    -­‐24        -­‐9      -­‐61       Source:  The  DisJmo  report  (January  2011)        via:  mobiThinking  
  • 26. 26   Smart  Phone  Stats   •  Nielsen   report  that  31%  of  US  mobile  phone  owners  have  a  smartphone  as  of  December  2010,  and  expect   smartphones  to  become  the  majority  by  the  end  of  2011.  eMarketer  predicts  that  smartphone   ownership  will  reach  43%  of  the  US  mobile  populaSon  by  2015.   •  According  to  figures  for  2010   released  by  Gartner,  smartphones  accounted  for  297  million  (19%)  of  the  1.6  billion  mobile  phones   sold  that  year.  That's  72.1%  more  smartphone  sales  than  in  2009.   •  The  same  company   expects  US  sales  of  smartphones  to  grow  from  67  million  in  2010  to  95  million  in  2011,  and  become   the  highest-­‐selling  consumer  electronic  device  category.   •  For  Q4  2010,  the  IDC  Worldwide  Quarterly  Mobile  Phone  Tracker   puts  smartphone  sales  at  100.9  million,  up  some  87%  over  Q4  2009.  They  report  total  smartphone   sales  for  2010  as  302.6  million,  up  around  74%  on  2009.   •  The  Coda  Research  Consultancy   predict  global  smartphone  sales  of  some  2.5  billion  over  the  2010-­‐2015  period,  and  also  suggest   that  mobile  Internet  use  via  smartphones  will  increase  50  fold  by  the  end  of  that  period.   •  Morgan  Stanley  Research  esSmates  sales  of  smartphones  will  exceed  those  of  PCs  in  2012.   •  Gartner  expect  over  500  million  smartphones  to  sell  in  2012.  
  • 27. 27   What  Does  It  All  Mean?   •  To  be  relevant,  you  must  have  a  mobile   strategy   •  Mobile  is  another  driver  to  your  PDFs!   •  Be  agile,  consider  HTML  5   •  Choose  wisely  
  • 28. Social  Media  &  HR   2010  Survey  by  Jobvite   •  Recruitment  -­‐  83%  of  the  respondents  say  they  either  use   or  plan  to  use  social  media   •  Back  Channel  Referencing  -­‐  Recruiters  pre-­‐qualify   execuSves  when  they  are  iniSally  sourcing  candidates   •  Networking  and  communicaSon  -­‐  In-­‐house  social   networking  plaxorms  have  done  what  above-­‐normal  salary   hikes  have  not  been  able  to  do  –  control  ariSon..  It  is   reported  that  the  company-­‐social  networking  plaxorms   have  helped  engage  employees  beer  and  reduce  ariSon.       Source:  Business  line  -­‐  hp://www.thehindubusinessline.com/opinion/arScle2091139.ece   hp://recruiSng.jobvite.com/    
  • 29. Social  Media  &  Finance   •  The  first  step  is  to  develop  a  business  case  and   a  strategy   •  Then  decide  who  is  going  to  be  responsible,   and  how  it  will  be  funded.     •  Too  oyen  social  media  becomes  an  unfunded   mandate,  said  one  consultant  who  finds  that   many  Fortune  100  companies  have  social   media  departments  consisSng  of  one  person.  
  • 30. Social  Media  &  Finance   •  Then  decide  who  is  going  to  be  responsible,   and  how  it  will  be  funded.  Too  oyen  social   media  becomes  an  unfunded  mandate,  said   one  consultant  who  finds  that  many  Fortune   100  companies  have  social  media   departments  consisSng  of  one  person.  
  • 31. Social  Media  &  Finance   •  The  fastest  path  to  success  might  be  finding  your   revenue  producing  champion  or  one  business   unit  that  can  do  is  technically  competent  and   understands  compliance.   •  Regulators  have  made  a  stab  at  addressing  social   media.  FINRA  issued   Regulatory  NoSce  10-­‐06  which  it  described  in  a   press  release,  which  suggests  there  remains  work   to  be  done.  hp://www.finra.org/Newsroom/ NewsReleases/2010/P120780  
  • 32. SummaSon   •  The  use  of  Social  Media  will  not  be  as  meaningful  if   your  team  members  are  not  aligned  with  the   company’s  mission  and  strategy.   •  Further  the  job  descripSons  and  performance   objecSves  must  be  aligned  as  well.   •  Establish  a  strategic  social  media  strategy   •  Define  precisely  what  you  want  to  achieve   •  Provide  the  necessary  staffing  and  funding   •  Establish  a  realisSc  performance  dashboard  and   measure  for  success   •  Embrace  the  “New  Order”  of  communicaSon  
  • 33. Thank  you!     Q  &A   Darrell  W.  Gunter   President,  Allerton  Press,  Inc.   A  division  of  PLEIADES  Publishing,  LLC     +1.973.454.3475   gunterdarrell@gmail.com