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The economic development unit held a webinar January 16th on how various country offices and individuals in CARE are developing and applying private sector engagement strategies. We heard from the PSE Director at CARE Bangladesh, the PSE Coordinator at CARE Vietnam, the PSE advisor for CARE UK, and a PSE Specialist in the Asia Regional Management Unit on their experiences, successes and the challenges of developing and implementing PSE Strategies at the country and regional levels. Some key questions the presentation addressed were: How can CARE strategically engage the private sector? Should CARE target domestic or international companies? How does CARE balance the tension between raising funds and achieving impact?