2. About Train by Cell
● Cloud-based, no downloads
● 8 years in business
● No company in U.S. offers our unique approach & tools
● 1,500 clients throughout the world
○ Bloomberg
○ Michelin
○ Goodwill
○ Kimberly Clark
3. 2 Platforms
Text Messaging
● Inbound texting
○ Employees text to join a list
● Outbound texting
○ Schedule texts to lists by calendar
date or sequence
● Text chat - 1-on-1 communication
Mobile Web Authoring
● Create mobile sites on the fly - feels
like an app but no download
● Store content like videos, Word docs,
Powerpoints, photos, mp3
● Create engagements - quizzes, polls,
leaderboards - fun tasks to keep them
interested
5. We solve the employee
engagement problem
● Email open rates - 25% and falling
● You have libraries full of content not being viewed
● Your current engagement is designed for desktop,
not mobile
● Consequently, training is reducing
● Employees feel less connected and engaged
6. We know how to
increase engagement
● Push the engagement action via a text -
employees always click
● Keep engagement bite sized;
short -- 3 to 5 minutes
● Let employees engage on their cell phone
● Provide content at their fingertips with the
mobile web site
7. Secret Ingredients
● Employees self enroll in various lists by sending a text
● Send a text with a link to the mobile web platform.
○ The text is the nudge and the link takes them to the
engagement page
● Schedule the sending of texts by calendar date or by sequence
● Mobile web site turns into a portal of your content or links to
where you store content
● Leaderboards add competition and gaming to the experience.
21. Training Programs
● Pre class - text links to watch videos, complete
work
● During classroom - complete polls, surveys with
live screens showing results
● Post - set up “drip” texts to continue learning over
next months, with links to videos and exercises
22. Meetings
● Store all meeting content in the mobile platform (looks/feels
like an app)
● Send text message reminders about events
● Create agenda with links to presentations
● Gather instant feedback through texting a link to complete
a poll
● Take selfies to add social component
● Load all Powerpoints & docs so employees have instant
access to all content
24. Compliance / Testing
● Text a link to employees scheduled for testing
● Employees click link, take test --done in minutes
● All data instantly available to you in Reports
Dashboard - download into Excel
● Fast and fun -- more employees will participate
25. General Info Sharing
● Send texts about company news
○ Not all employees have email account, and those that
do aren’t always reading your messages.
● Texting assures you of getting messages read
● Employees want to know about company news and this
solves the problem of poor communication
26. Polling / Surveys
● Create polls, surveys and tests instantly
● Text link to the poll and get results within
minutes
● Employees enjoy doing this, compared to
answering an email and completing a
long survey
27. Store Content
● You have a digital roomful of content in your LMS or hard
drive - store the most important pieces in the mobile web
site
● Alternatively, add buttons that take the employee to where
the content is stored in your LMS.
● The mobile platform acts both as a repository for content
needed instantly, or as a portal where by clicking buttons
the content can easily be discovered
30. Text Messaging Platform
● Inbound texting - employees opt in to the
lists they find interesting
● Outbound texting - you push messaging to
people in those lists
● Schedule by calendar date or by sequence
(# days in between messaging)
● Add a “text chat” feature to have one on
one discussions
34. Mobile Web Platform
● Design the site to match your branding (or event)
● Build the structure - categories and pages (like Windows
Explorer or a table of contents)
● Drag and drop icons to build the individual pages - takes
minutes to create an engaging interactive mobile page
● Use text messaging to send the bit.ly link to that specific
page to a specific list
39. Analytics
● Never wonder if employees are watching your videos, looking at your Powerpoints, or
answering questions. We track everything a person does on the site.
● Track by division or group, or even by individual employee - what time they
interacted, what they viewed, how they answered
● Download reports into Excel, analyze and make changes to continue increasing
participation
41. Train by Cell --
Using mobile phones to
change the way
employees engage
42. Thank You!
Join us TOMORROW for another webinar:
“Ease the Anxiety of
Open Enrollment with MObile”
11am PST/2pm EST
Dave Asheim
dave@trainbycell.com