The sad truth is that no one is reading your emails anymore. Join us as we discussed how mobile tools can help to keep your team connected, informed and engaged.

1. Train
by Cell
“Improve training and retention with these
must have mobile tools”

2. About Train by Cell
● Cloud-based, no downloads
● 8 years in business
● No company in U.S. offers our unique approach & tools
● 1,500 clients throughout the world
○ Bloomberg
○ Michelin
○ Goodwill
○ Kimberly Clark

3. 2 Platforms
Text Messaging
● Inbound texting
○ Employees text to join a list
● Outbound texting
○ Schedule texts to lists by calendar
date or sequence
● Text chat - 1-on-1 communication
Mobile Web Authoring
● Create mobile sites on the fly - feels
like an app but no download
● Store content like videos, Word docs,
Powerpoints, photos, mp3
● Create engagements - quizzes, polls,
leaderboards - fun tasks to keep them
interested

4. What problem
does Train by Cell Solve?

5. We solve the employee
engagement problem
● Email open rates - 25% and falling
● You have libraries full of content not being viewed
● Your current engagement is designed for desktop,
not mobile
● Consequently, training is reducing
● Employees feel less connected and engaged

6. We know how to
increase engagement
● Push the engagement action via a text -
employees always click
● Keep engagement bite sized;
short -- 3 to 5 minutes
● Let employees engage on their cell phone
● Provide content at their fingertips with the
mobile web site

7. Secret Ingredients
● Employees self enroll in various lists by sending a text
● Send a text with a link to the mobile web platform.
○ The text is the nudge and the link takes them to the
engagement page
● Schedule the sending of texts by calendar date or by sequence
● Mobile web site turns into a portal of your content or links to
where you store content
● Leaderboards add competition and gaming to the experience.

8. Try it!
Text TRAIN
to 56512

9. Use Cases

10. Training Programs
● Pre class - text links to watch videos, complete
work
● During classroom - complete polls, surveys with
live screens showing results
● Post - set up “drip” texts to continue learning over
next months, with links to videos and exercises

11. Meetings
● Store all meeting content in the mobile platform (looks/feels
like an app)
● Send text message reminders about events
● Create agenda with links to presentations
● Gather instant feedback through texting a link to complete
a poll
● Take selfies to add social component
● Load all Powerpoints & docs so employees have instant
access to all content

12. Meetings

13. Compliance / Testing
● Text a link to employees scheduled for testing
● Employees click link, take test --done in minutes
● All data instantly available to you in Reports
Dashboard - download into Excel
● Fast and fun -- more employees will participate

14. General Info Sharing
● Send texts about company news
○ Not all employees have email account, and those that
do aren’t always reading your messages.
● Texting assures you of getting messages read
● Employees want to know about company news and this
solves the problem of poor communication

15. Polling / Surveys
● Create polls, surveys and tests instantly
● Text link to the poll and get results within
minutes
● Employees enjoy doing this, compared to
answering an email and completing a
long survey

16. Store Content
● You have a digital roomful of content in your LMS or hard
drive - store the most important pieces in the mobile web
site
● Alternatively, add buttons that take the employee to where
the content is stored in your LMS.
● The mobile platform acts both as a repository for content
needed instantly, or as a portal where by clicking buttons
the content can easily be discovered

17. Our User Interface

18. Administration Dashboard
● You control admin access
● Your staff can have different access levels

19. Text Messaging Platform
● Inbound texting - employees opt in to the
lists they find interesting
● Outbound texting - you push messaging to
people in those lists
● Schedule by calendar date or by sequence
(# days in between messaging)
● Add a “text chat” feature to have one on
one discussions

20. Inbound Text Messaging

21. Outbound Text Messaging

22. Outbound Text Messaging

23. Mobile Web Platform
● Design the site to match your branding (or event)
● Build the structure - categories and pages (like Windows
Explorer or a table of contents)
● Drag and drop icons to build the individual pages - takes
minutes to create an engaging interactive mobile page
● Use text messaging to send the bit.ly link to that specific
page to a specific list

24. Pick your templates

25. Add your header and footer

26. Organize your content

27. Drag-and-drop icons to build
mobile pages

28. Analytics
● Never wonder if employees are watching your videos, looking at your Powerpoints, or
answering questions. We track everything a person does on the site.
● Track by division or group, or even by individual employee - what time they
interacted, what they viewed, how they answered
● Download reports into Excel, analyze and make changes to continue increasing
participation

29. Reports

30. Dave Asheim
dave@trainbycell.com
Train by Cell --
Using mobile phones to
change the way
employees engage

31. Thank You!
Join us TOMORROW for another webinar:
“MOBILE GAMES TO IMPROVE ENGAGEMENT”
And on October 10
“Take the pain out of onboarding with mobile
phones”
Both at 11am PST/2pm EST