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Facebook Timeline for Pages - everything you need to know

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A short presentation covering the essential features of Facebook's new Timeline for Pages.

Published in: Business, Technology
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Facebook Timeline for Pages - everything you need to know

  1. 1. FACEBOOK PAGES FOR BUSINESSEVERYTHING YOU NEED TO KNOWPAUL FABRETTIDIGITAL DIRECTOR, BRAZEN PR
  2. 2. …to this…allWe’re goingby the 30thto show youMarch! canhow youturn yourPage fromthis…
  3. 3. SO WHAT ARE THE CHANGES?
  4. 4. Cover Photo:• Great for brand identity• Promoting campaigns• Featuring fans, product and events
  5. 5. Some ideasto inspire you
  6. 6. Profile picture
  7. 7. Some ideasto inspire you
  8. 8. Info Gallery• Basic page stats• About page• App gallery
  9. 9. IMPORTANT: THE LIKE GATE CAN NO LONGER BEUSED TO FORCE PEOPLE TO LIKE YOUR PAGE
  10. 10. Pinned Posts• the new “like gate”• stick favourite posts to the top left of the timeline for 7 days
  11. 11. Featured Posts• Celebrate great content – full width• Photo galleries• Video galleries• Fan posts/image/comm ents
  12. 12. ComposerWhere you:• update your status• create milestones• and where fans can see their friend’s activity
  13. 13. Milestones• Set key periods in your timeline – make a game of it• Share your history
  14. 14. Admin Panel• Notification centre• friend notifications, mes sages, analytics
  15. 15. Activity Log• fan and content control panel• see activity on your page as-and- when it happens• changes dates and the visibility of posts
  16. 16. SUMMARYImportant changes to note:• Cover photos – no selling• Apps cannot act as a “like gate”• Pin content for priority visibility• Feature posts for maximum visibility• Create milestones for important events
  17. 17. THANK YOU @PAULFABRETTIpaul@brazenpr.com

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