This survey highlights some of the behaviors people and companies have when participating to social networking and media

1. Research done Feb-Mar 2010
Mic Adam
Vanguard Leadership
Vanguard Leadership (c) April 2010

2. Goal of the research:
• Getting an overview on which social media used
• Getting insight on Social Media Practices and behaviours
• Confirm worldwide numbers of lack of social media policies
Overview of the study
• Over 1200 people polled over 2 surveys
• Business users
• Geography: Belgium & Netherlands
Vanguard Leadership (c) April 2010

3. Personal use only 3.20%
Business use only 34.40%
Both 64.40%
Personal use only
Business use only
Both
Vanguard Leadership (c) April 2010

4. LinkedIn 97.80%
Facebook 60.00%
Plaxo 49.50%
Blogs 31.20%
Youtube 24.70%
100%
RSS feeds 24.70% 90%
Twitter 22.60% 80%
70%
60%
Flickr 5.40%
50%
Podcasting 4.30%
40%
Gaming 2.20% 30%
20%
Virtual worlds 1.10% 10%
0%
Vanguard Leadership (c) April 2010

5. Daily Weekly Monthly
Business (e.g. LinkedIn) 39.20% 42.70% 18.10%
Personal (e.g. Facebook) 33.30% 33.30% 33.30%
Multimedia (e.g. YouTube) 15.40% 43.80% 40.70%
Communication (e.g. Twitter) 26.50% 22.40% 51.00%
Blogging (e.g. Wordpress) 12.20% 34.40% 53.30%
Gaming (e.g. Farmville, WoW) 11.30% 13.20% 75.50%
100%
90%
80%
70%
60%
50%
40%
30% Monthly
20%
Weekly
10%
0% Daily
Vanguard Leadership (c) April 2010

6. Not participating/Do
Real name Alias/pseudonym
not know
Business Social Networks
97.50% 0.40% 2.10%
(LinkedIn, Plaxo, Xing, etc.)
Personal Social Networks
(Facebook, Bebo, Hyves, Netlog, 64.70% 4.60% 30.70%
etc.)
Communication Social Networks
26.50% 12.20% 61.30%
(Twitter, Wordpress, blogs, etc.)
Multimedia Social Networks
23.50% 21.00% 55.50%
(YouTube, Flickr, Picasa, etc.)
Collaboration Social Networks
11.80% 7.60% 80.70%
(Stumble, Digg, Wikipedia)
Review and Opinion sites
(GoogleAnswers, Yelp, 8.40% 7.60% 84.00%
Mouthshut.com)
Entertainment and Gaming
3.40% 10.10% 86.60%
(Second Life, WoW, Sims...)
Vanguard Leadership (c) April 2010

7. 100%
90%
80%
70%
60%
50%
40%
30%
20%
Not participating/Do not know
10%
Alias/pseudonym
0%
Real name
Vanguard Leadership (c) April 2010

8. Work PC 84.90%
Home PC 72.00%
Mobile platform 21.50%
Work PC
Home PC
Mobile Platform
Vanguard Leadership (c) April 2010

9. Busines Social Networking Personal Social Networking
• Business Email 57.50% • Business Email 12.10%
• Personal Email 42.50% • Personal Email 64.50%
• Not participating 23.40%
Personal Email
Personal Email
Business email
Business email
Not participating
Vanguard Leadership (c) April 2010

10. No, I just press “ACCEPT” 41.10%
Yes, I read the first line 14.50%
Yes, briefly (30 sec) 36.00%
Yes, completely 8.40%
NO, I just press "ACCEPT"
YES, but only the first line
(5 sec view)
YES, briefly (30 second
view)
YES, completely
Vanguard Leadership (c) April 2010

11. Yes 44.90%
Sometimes 23.80%
No 31.30%
Yes Sometimes No
Vanguard Leadership (c) April 2010

12. Yes 41.60%
No 58.40%
On what?
• LinkedIn
• Social media in general
• Facebook
• Twitter
• Other
Yes
No
Vanguard Leadership (c) April 2010

13. Yes 17.30%
No 82.70%
Yes
No
Vanguard Leadership (c) April 2010

14. Yes 15.1%
Partly (Blogging) 11.80%
No 62.40%
Do not know 10.80%
Yes
Partly (Blogging)
No
Do not know
Vanguard Leadership (c) April 2010

15.  Social media and more specifically social
networking is popular with business people
 Companies do not have rules of engagement
and open themselves up to reputation and
security risks
 People are taking unnecessary risks due to
ignorance and self confidence (= I-do-not-
need-to-read-the-manual syndrome)
 A social media/networking policy is the best
way to address these shortcomings!
Vanguard Leadership (c) April 2010

16. For more information contact:
Mic Adam
Vanguard Leadership
email: adammic@vanguard-leadership.be
Phone: +32 478 50 41 35
Twitter: @micadam
Skype: micvadam
Vanguard Leadership (c) April 2010