Overview Real emotions from real people is the only way the audience can contact with this spot.. The strength of this film lies in the bond between people, both on screen and those viewing the spot. Putting our teen in familiar situations and diligent casting would help us get closer to our goal off real people with real emotions . I am not to sure if it was in tensional but I do like the “loose” storyline that seems to run through the spot. Starting with and empty mundane hallway the teens burst out of their dull classrooms into F&N’s exciting world of music, fun and game .
treatment This also allows me the opportunity to start in a cold grey environment then burst into an arena of brilliant bright happy colors. Showing a world with and without F&N fun flavors. The main thing that jumps out at you from this range of soft drinks is the many colors in which the cans, come in. Using that to our advantage I have designed the board as such. Instead of just adding lots of color through out the commercial, like the movie “HERO” I’m suggesting that each situation be given a distinctive color matching the different flavors from the range. I have attached a series of pages that illustrate my suggested execution. With this treatment I’m suggesting. We could do short 15 or 20 sec cut down for the main flavors and that way extend the “usability” of this spot.
The Look COLOUR - The grade we feel should be fully saturated and rich and contrasty. Bright and crisp. LIGHTING - Clean and bright. Expressions of the talents having fun is of foremost importance and lighting must emphasize that. Lighting has to be completely unobtrusive. Both in terms of style and in is physical form. I would work closely with the DOP to achieve a realistic look to the film and will also try to use minimal lighting in order to give the actors more space more freedom. Similar with lighting the camera would be set on a long lens, removing another object of distraction (namely the camera) from the actor’s space. Fresh angles would be used through out this spot. Mostly the framing will be tight on expressions . When we go wide, we would frame each shot to show situations in which our teens are having fun. WARDROBE - Hip trendy gear. Teens in each situation would be dressed with a piece of wardrobe that gives them “attitude” . Each teen would have something odd that gives them their own identity .
Assuming there is a piece already in existence it would be used for the final picture. Should you guys not have a direction in mind and if you are looking for something different but still has a universally “FUN” appeal . We should take the lead from No Doubt or our very own Gerhana Ska Cinta and go with SKA. Its happy, light and always sunny. Plus it has great hit points that help excite the edit. S O U N D T R A C K No Doubt : Underneath it all The Hippos : Always something there to remind me
Supers/ graphics Keeping in line with the “fun” theme, I’m suggesting that when we cut to supers we should treat them like a montage made up from words in a real situation. As in the reference of the Michel Gondry video.
<ul><li>Due to the restriction of time and money we are suggesting that we stay to six situation versus the ten that are on the agency board. </li></ul><ul><li>The situation that we are suggesting are </li></ul><ul><li>Empty hallway/ rushing out of the class room. </li></ul><ul><li>Listening to music at the listening station. </li></ul><ul><li>Taking pictures at the picture booth </li></ul><ul><li>Skate park/ scooters </li></ul><ul><li>Cheer leaders </li></ul><ul><li>Mini rock concert </li></ul>Situations