"Welcome To Russia" for Digital Perestrojka 2.0

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A short introduction to Russian Internet Market for "Digital Perestrojka 2.0" delegates in St.Petersburg, June 2009

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"Welcome To Russia" for Digital Perestrojka 2.0

  1. 1. Welcome to Russia ! October, 28-29 - Kyiv
  2. 2. Russia: Total Area: 17,075,200 sq km (approximately 1.8 times the size of the US, 411 times the size of Netherlands) Population: 140,702,096 people (approximately 2 times less than the population of the US) Source: CIA Fact Book, Wikipedia; Image Source: Wikipedia
  3. 3. Russia Today: The “Moscow City” Population of Moscow is 12 Mil citizens (officially)
  4. 4. Russia Today: The “Okhta-Center” in St.Petersburg Population of St.petersburg is 5 Mil citizens (officially) Source: Ohta-Center Web-site
  5. 5. Penetration of Internet in Europe percentage of country population 77 80 71 70 64 60 62 55 40 20 33 Austria UK Germany 0 France Spain Italy Source: “FOM - Internet in Russia - March 2009” Russia
  6. 6. Russia Has Fastest Growing Internet Population in Europe 0% 10% 20% 30% Europe 8% Russia 27% France 21% Spain 15% Growth of European internet Audiences Ranked by Year on Year Growth Rate Total Unique Visitors (000) Age 15+ Home & Work locations June 2008 vs. June 2007 Source: comScore World Metrix
  7. 7. Internet Users by Country in Europe (million users) 49 50.0 38 37.5 35 31 25.0 27 23 12.5 Germany Russia 13 UK 0 France Italy Spain Source: “FOM - Internet in Russia - March 2009” Austria
  8. 8. Sex! (Sorry...) Place (Mil users) Gender (%) 30 24.0 23 0% 18% 35% 53% 15 53% 14.0 Male 8 4.4 47% Home 0 Female Work 3.5 Friends Study Internet in the Big Country Source: “FOM - Internet in Russia - 2008”
  9. 9. 96% of Russian Internet Users Visit On-Line Shops percentage of internet users 0% 17% 33% 50% Shop on-line 20% Search information 38% Both 42% Source: Romir 25.08.2008
  10. 10. Internet Connection percentage of internet users Mobile (ex.WiMAX) 12% Dial-up Broadband 10% 70% Wireles (WiMAX, WiFi) 8% Source: MForum Analytics, Mar 2009
  11. 11. Cellphones and Mobile Internet Penetration Level in Russia percentage of country population 0% 50% 100% 150% SIM-Cards (Sold) 131% SIM-Cards (Active) 77% Active subscribers 66% Mobile Internet Penetration 12% Source: MForum Analytics 28.04.2009; Nielsen - Entertainment Drives Mobile Internet Growth In BRIC Countries
  12. 12. Mobile Internet Penetration in Europe percentage of country population 12.9 13 11.9 11.2 10.8 10 9.6 7 7.4 3 UK Italy Russia 0 Spain France Source: Nielsen - Entertainment Drives Mobile Internet Growth In BRIC Countries Germany
  13. 13. 3G/4G? - Yes!
  14. 14. The Search Yandex 47% 3% 1% Mail.ru 7% Rambler 10% Google 31% Source: Romir 25.08.2008
  15. 15. 0% 18% 35% 53% 70% Yandex 62% Mail.ru Sites 51% Rambler Media Top 15 Russian 49% AOL LLC 42% Google Sites 41% Web Properties Microsoft Sites 33% Odnoklassniki.ru 30% Reached Percentage Vkontakte.ru 30% of the Russian Qip Connexus 19% 27% Internet Audience SUP 18% (Age 15+) Bigmir.net 17% RBC.ru 16% Wikipedia 16% LiveInternet.ru 16% Source: “comScore World Metrix” - comScore, Inc., UK, Apr 2008
  16. 16. 0 175 350 525 700 Yandex 89 Mail.ru Sites 127 Rambler Media 61 AOL LLC 178 Top 15 Russian Web Properties Google Sites 58 Microsoft Sites 37 Odnoklassniki.ru 120 Vkontakte.ru 689 Average Minutes Qip 3 per Visitor Age 15+ Connexus 4 (Total is 1078 min) SUP 34 Bigmir.net 11 RBC.ru 17 Wikipedia 12 LiveInternet.ru 77 Source: “comScore World Metrix” - comScore, Inc., UK, Apr 2008
  17. 17. Social Networks Accounts percentage of internet users 0% 27% 53% 80% Odnoklasniki 72% Vkontakte 44% Moi mir 38% Livejournal 20% Moi krug 20% MySpace 2% Facebook 2% No one 12% Source: Romir, Jun 2008
  18. 18. ‘Soup’ Founded 2006 in Moscow All trademarks and registered trademarks are the property of their respective owners.
  19. 19. Odnoklasniki.ru, Nasza-Klasa.Pl ‘DST’ Founded 2005 in Moscow 2% stake All trademarks and registered trademarks are the property of their respective owners.
  20. 20. Russian Startup I’m really proud of... All trademarks and registered trademarks are the property of their respective owners.
  21. 21. Who’s this guy? Gleb Kaplun Founder of this: lithfin@gmail.com http://www.linkedin.com/in/lithfin http://www.facebook.com/lithfin http://www.blazingsimplicity.com/ Visit Investor Day CEE 2009 October, 28-29 - Kyiv (Ukraine)

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