ソーシャルシフトVer3.0

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ソーシャルシフトVer3.0

  1. 1. What is social media? “Social media is people having conversations online.” “ ” Reference: Harish Dabasia
  2. 2. Facebook 10 • •
  3. 3. ( : ) mixi Twitter Facebook Google+ 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 10 11 12 1 2 3 4 5 6 7 8 9
  4. 4. 3,000Reference: Socialmedia by Veronica Peng
  5. 5. 99.996% = 2.9 × 10 17 = 7.6 × 10 21 2009
  6. 6. 3 Friends FamilyOnline product reviews Product web sites Discussion forums Search engines SNS Social media sites TV TV News sources Influential bloggers None of the above Unknown peers 0% 10% 20% 30% 40% 50% 60% 70%
  7. 7. from Flickr Criative Commons, Oscar Berg, www.thecontenteconomy.com
  8. 8. from Flickr Criative Commons, Oscar Berg, www.thecontenteconomy.com
  9. 9. vs
  10. 10. “Brands, Speak with, not consumers, but human.” by Leo Burnett ( ) CANNES LIONS INTERNATIONAL 2010 Advertising Festival → 2011 Festibal of Creativity
  11. 11. ■ 43% 35% 26% 0% 10% 20% 30% 40% 50% 35% 24% 16% 0% 10% 20% 30% 40% 50%
  12. 12. 61% 52% 48% 39% 34% 30% 29% 27%0% 10% 20% 30% 40% 50% 60% 70%
  13. 13. 100 65% .........
  14. 14. Arab Spring
  15. 15. 1.2.3.4.5.6. Design: Roca Koji Yamanaka / Powered by Office WATTZ Seishi Wada
  16. 16. STEP 1
  17. 17. STEP 2 ( )
  18. 18. STEP 3 ( M )
  19. 19. STEP 4
  20. 20. STEP 5
  21. 21. STEP 6
  22. 22. : @toru_saito: in the looop

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