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What is social media?        “Social media      is people having   conversations online.”         “                       ...
Facebook   10      •      •
(    :   )                             mixi       Twitter       Facebook       Google+    18,000    16,000    14,000    12...
3,000Reference: Socialmedia by Veronica Peng
99.996%         = 2.9 × 10                      17                           = 7.6 × 10                                   ...
3               Friends                FamilyOnline product reviews    Product web sites    Discussion forums      Search ...
from Flickr Criative Commons, Oscar Berg, www.thecontenteconomy.com
from Flickr Criative Commons, Oscar Berg, www.thecontenteconomy.com
vs
“Brands, Speak with, not consumers, but human.” by Leo Burnett (                                                          ...
■                             43%                       35%                 26%    0%   10%    20%    30%   40%   50%     ...
61%                                     52%                               48%                         39%                 ...
100   65%            .........
Arab Spring
1.2.3.4.5.6.     Design: Roca Koji Yamanaka / Powered by Office WATTZ Seishi Wada
STEP   1
STEP   2 (         )
STEP   3           (   M   )
STEP   4
STEP   5
STEP   6
:   @toru_saito:       in the looop
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
ソーシャルシフトVer3.0
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ソーシャルシフトVer3.0

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ソーシャルシフトVer3.0

  1. 1. What is social media? “Social media is people having conversations online.” “ ” Reference: Harish Dabasia
  2. 2. Facebook 10 • •
  3. 3. ( : ) mixi Twitter Facebook Google+ 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 10 11 12 1 2 3 4 5 6 7 8 9
  4. 4. 3,000Reference: Socialmedia by Veronica Peng
  5. 5. 99.996% = 2.9 × 10 17 = 7.6 × 10 21 2009
  6. 6. 3 Friends FamilyOnline product reviews Product web sites Discussion forums Search engines SNS Social media sites TV TV News sources Influential bloggers None of the above Unknown peers 0% 10% 20% 30% 40% 50% 60% 70%
  7. 7. from Flickr Criative Commons, Oscar Berg, www.thecontenteconomy.com
  8. 8. from Flickr Criative Commons, Oscar Berg, www.thecontenteconomy.com
  9. 9. vs
  10. 10. “Brands, Speak with, not consumers, but human.” by Leo Burnett ( ) CANNES LIONS INTERNATIONAL 2010 Advertising Festival → 2011 Festibal of Creativity
  11. 11. ■ 43% 35% 26% 0% 10% 20% 30% 40% 50% 35% 24% 16% 0% 10% 20% 30% 40% 50%
  12. 12. 61% 52% 48% 39% 34% 30% 29% 27%0% 10% 20% 30% 40% 50% 60% 70%
  13. 13. 100 65% .........
  14. 14. Arab Spring
  15. 15. 1.2.3.4.5.6. Design: Roca Koji Yamanaka / Powered by Office WATTZ Seishi Wada
  16. 16. STEP 1
  17. 17. STEP 2 ( )
  18. 18. STEP 3 ( M )
  19. 19. STEP 4
  20. 20. STEP 5
  21. 21. STEP 6
  22. 22. : @toru_saito: in the looop

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