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August 2018 GetFiveStars Webinar

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Our August 2018 webinar details our new Conversion Pop-up feature, highlights our Review Widget for marketing your online reviews, Facebook's big change to reviews and previews a couple features heading into BETA.

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August 2018 GetFiveStars Webinar

  1. 1. August 2018 Webinar Agenda 1. Conversion Pop-up released 2. Review Widget refresher 3. BETA invites for two features 4. Facebook changes 5. Surprise 6. Wrap-up and Questions
  2. 2. Conversion Pop-up
  3. 3. Conversion Pop-up Goals 1. Display reviews and build trust anywhere on your website 2. Drive website users to contact you (convert) 3. Display 1st-party and 3rd-party review content together 4. Allow click-through to a URL (Reviews page or Contact page) 5. Make it look great
  4. 4. Conversion Pop-up Set-up http://userguide.getfivestars.com/knowledge -base/conversion-pop-up/
  5. 5. Review Widget Refresher
  6. 6. Review Widget - Why 1. Display review content on your own website to build trust 2. Bring fresh content to your website (especially for multi-locations) 3. Display 1st-party and 3rd-party review content together 4. Uses Review schema so you have the opportunity for stars in the Google search results increasing visibility and CTR 5. Badge options, Tag widget options and more
  7. 7. Where to place it Single locations Create a “reviews page” Add to ”About us” page Avoid the home page Multi locations On each location page
  8. 8. Use 1st-party reviews and schema 1st-party review are the ONLY reviews that can be marked-up, not 3rd-party (marked-up elsewhere – Google TOS) Leverage reviews that YOU OWN
  9. 9. Add some authority Single locations: Make sure you link to your reviews page from your home page content Use our Review Badge, link to the reviews page Evelyn’s Wine Bar
  10. 10. Create “Tag” Widgets Tag 1st-party reviews by a service, location, employee, etc Create a custom Tag Widget that only shows that tagged content Example: https://barbaraoliverandco.com/engage ment-rings-gallery/
  11. 11. BETA: Customer Activity (new Customer Dashboard)
  12. 12. 1 2 3 4 5 6 7 8
  13. 13. Customer Activity Screen BETA 1. Increased functionality, data and filtering 2. Let’s multi-locations (2+) see ALL brand customers in one screen and you can filter down to a location only view 3. Uses our new filtering capabilities like the Success Report for more robust actions to view your data 4. Email support@getfivestars.com to request BETA access – it’s only open to direct customers (white label beta coming in September)
  14. 14. BETA: Auto Tag
  15. 15. SERVICE
  16. 16. SERVICE PRICE
  17. 17. Auto-Tagging BETA 1. Auto-tagging is a PRO PLAN and up feature, you must be on a Pro Plan or move to one to BETA this feature 2. Create “themes” for tagging your content to be used in analysis, reporting or to fuel tag widgets 3. Uses our new filtering capabilities like the Success Report for more robust actions to view your data by tags 4. Email support@getfivestars.com to request BETA access – it’s only open to direct customers (white label beta coming in September)
  18. 18. Facebook Review Changes
  19. 19. Facebook Reviews Are Now Recommendations 1. Moving away from 5-star format (the reviews are still there for now) and to a binary YES/NO recommendation format 2. Requires content of at least 25 characters 3. “Tags” added for Restaurants and Coffee Shops, but maybe coming to all business types 4. Improved ability to report recommendations with violations 5. Adjustments coming to our Facebook reporting
  20. 20. YES NO
  21. 21. A change is coming
  22. 22. _ _ _ _ _ _ _ _ Stay tuned in September …
  23. 23. Questions?

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