Dadimaa Play Way

© DREAMZZ TRADEWING www.dreamzzeducation.com
Mr Gaurav Tandon, an MBA with business Management diplomas from IIM
Ahmadabad and finance diploma from ISB Hyderabad, has expertise in product
and services launch across India and 22 other countries, growing businesses
700%, Innovating rural India telecom distribution, capability to become the fastest
distribution roll out across territories, renounced telecom business manager with
service experience of 20 years of which 15 years was with Bharti Airtel Group (Vice
President Distribution Solutions), adds channel friendly & innovative distribution
models
Mr Suraj Gupta, with expertise in product and services distribution with companies
like Godrej, Proctor & Gamble, VIP Industries, Motorola, LG and Airtel, for more
than 30 years, adds empathy and realism to channel policies and also is the key
catalyst in negotiations and relationship building for services and brand
Promoters

VISION
To be the most admired nurturing
& caring, parenting support,
enabling sustainable
transformation in children, through
quality foundation building
VALUES
Development
Care
Safety & security
Integrity
Partnering Parents

ISO certification

We are represented in
Uttar Pradesh- West
Uttrakhand
Haryana
Karnatka
Tamil Nadu
Madhya Pradesh
Kerela
Andhra Pradesh
Maharashtra
Telengana
Gujarat
Rajasthan
Chattisgarh
Punjab
Himachal
Jammu
Uttar Pradesh- East
West Bengal
Orissa

International licenses applied for
Thailand
Thailand
Indonesia
Indonesia
Philippines
Philippines

PRESCHOOL MARKET OPPORTUNITY
Population growing
@ 6.15% per annum
adds 7.7 crore
children each year
Urban Population
25% of total = 1.9
crore children each
year
Urban Literacy 80% =
1.5 crore children
each year
Schools required – 1.5
lac with 100 strength
& only 63000
available
OPPORTUNITY GAP IS 90,000

NEXT 5 YEARS
• 50 lakh, urban, children population incremental growth, who will need education (80% of total growth)
• @ 100 capacity per play school, 50,000 new schools will be required every year till 2020
• Population growth taken @ 6.15% per annum
• 75% assumed in Urban
• 80% of urban assumed will be undergoing education

PRESCHOOL MARKET OPPORTUNITY
Preschool Market is expected to grow at 22% YOY and is estimated to be a Rs.13,300 cr market by 2016
2013-14
8900
7400
2011-12
6100
2012-13
150
100
50
0
+22%
2015-16
133002014-15
10800
2010-11
5100
2009-10
4300
Rs Cr
Unorganized
Organized
Historic Projected
500 700 1000
1500
2100
3100
4500
3800
4400
5100
5900
6800
7700
8800

SUMMARY
• Shortage of 90,000 playgroup schools in the country as on date
• 50,000 new play-schools will have to open to match child growth in urban towns
• Organized franchisee network fuelling the growth of segment

®

Options
Play Way
Pre
School

Difference

Dadimaa Look & feel – Ramnagar (UK)

Dadimaa Look & feel – Pehowa (Haryana)

Dadimaa Look & feel – Kashipur (Uttrakhand)

Dadimaa Look & feel – Sitarganj

UNIQUE SELLING PROPOSITION (USP)

CHALLENGE01-
Investors

What do you get from us
Digital content
for all 2 classes
(Rs 10,000 per class)
Rs 2,400 per
annum
worth Book
development
& updating
support
School
management
software
support
Rs 10,000 per annum
worth Audit, training &
branding supports

Cash flow
• Rs 5.6 lac profit before launch (Revenue over 1st
3 month opex)
• 120% of capital recovery @ 50 seats fill

Extra curricular- Money
• Rs 2.34 lac additional profit at 100 seats
• Rs 30,000 additional profit at 50 seats

YOU decide the Fee structure
• We do not prescribe a standard fee structure
• Fee structure will be decided basis your locality and your experience

CHALLENGE02-
Parents

CHALLENGE03
• Teacher to Children Ratio – 1: 12 in pre-nursery & nursery
• Interactive digital learning methodology
• Dedicated care taking support staff
• Focus on Indian values with contemporary learning style
• Healthy snacks and lunch provided during school hours
• Focus on social interaction as well as dining manners
• Public speaking & confidence building opportunities to kids across all age groups
• Physician and other medical specialists available on panel
• Engagement with city celebrities for wide exposure
• Social responsibility activities

Layout plan
2 classes of 175 sq feet each
Admin
Room
125 sq ft
Play area (open /
covered)
300 Sq ft
Covered Activity area – 200 sq ft

Furniture / toys / equipment

TEACHING AIDS

TO BE A PARTNER
• Space of 1000 sq feet in residential area – as per layout plan
• Min 300 sq feet of lawn / free open / covered area for swings, slides etc
• Separate toilets for male & females
• Rooms - 2 classes 175 sq feet each, 1 admin room 125 sq ft, 200 sq feet of covered area for activities, kitchen
• Good social connect in society specially with administration & city celebrities
• Connections / influence amongst top 5 city schools for class 1 & above, to help migrate children
• Ability to invest initial Rs 4.25 lakh set up cost & manage Rs 42000 monthly opex cost

5 simple steps
Agreement with all payments
Staff hiring
Staff training
Inauguration
Commence

We are there
• Rights to use our brand name
• Free of cost school management software
• No charge for 100% digital content of all 4 classes
• Teachers training
• Common Lesson Plan– Curriculum
• Activity of the month communication with program detailer
• Designing of the School - Classroom wall décor designs
• Wall painting team – 2000 sq feet wall area
• Consolidated student kit
• Comprehensive school kit
• Unique school decor kit
• Professional Marcom team for designing school specific material
• Quarterly audits

THANK YOU
Dreamzz Tradewing
Operating Office: 160, Sadar Ganj Bazaar, Meerut - 250001 (UP), India.
info@dreamzzeducation.com
+91-9997121212 +91- 121-4032000

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