1. Business Plan Presentation
EnglishLive Inc.
EnglishLive Inc.
1934 Broadway
NY, NY 10023
212 362 2374
info@EnglishLive.info

2. Mission Statement
• To enable students to have the confidence to communicate
with the world .
• To be able to deliver an ESL solution to countries and rural
areas with broadband access so their citizens can experience
learning English using a premier yet affordable ESL program
by leveraging technologies of the Web, mobile, cloud and big
data.

3. The Team
Founded & Operated by:
• Rosally Daniel
• Andre Bodowski
Rosally Daniel is a business administrator with a degree in
Economis who has been managing companies for over 10
years.
Andre Bodowski is a marketing director with over 10 years of
international experience, with a focus on bringing new
services and products to emerging markets.

4. The Problem
• Millions of students in developing countries need to learn
English as a foreign language.
• There are not enough native-speaking teachers who are
qualified to provide adequate teaching.
• Schools can be expensive.
• Affordable schools offer subpar services

5. The Solution
• The best English teachers in the world are here in America.
• Using the latest online education technologies, EnglishLive
created an online platform that brings demand and supply
closer together: we created virtual classrooms that use audio,
video, and interactive tools that allow students to learn
English anywhere, and teachers to teach English to foreign
students in the most efficient and effective way

6. The Market Size
• According to the 2011 Ambient Insight Study, the potential for
Digital English learning products and services will reach
$2.58B by 2016
• The same study identifies over 20 important markets
worldwide, with over 100 million potential students
• Even a tiny fraction of market share is enough to make our
school successful.
• The online world will allow the school to acquire students
using digital advertising tools that can be targeted at search
engines and social media sites so we can identify and reach
students, our main target group.

7. Competition
EnglishLive Competitors (traditional
schools, other online EFL
schools)
Offer localization (classes Offline schools do. Online
taylored to micro-regions schools don’t
100% of teachers are native Local traditional schools
speakers located in foreign countries
can’t offer. Most online
schools do not offer such
guarantee because they are
not located in the U.S. Like
we are.

8. Business Model
• All of our classes are conducted online. We provide a solution
that combines the convenience of online classes, with the
power of one-to-one learning experience.
• This allows us to cater to a target market of busy students and
professionals.
• In addition, we offer 100% native teachers who are qualified
to teach foreign students.

9. Business Model
• All instructors are online: no physical classes, no overheads
related to facilities maintenance. All teachers are independent
contractors will be working from home.
• The platform is online: all stakeholders (students, instructors,
administrators) interact via the LMS platform.
• Margins are high, costs are low. Tuition is affordable. Payback
is achieved within the launch FY and ROI is high (see
Financials)

10. Financials
Basic Assumptions FY1
Teacher
Class duration/hours 2 compensation/hour $40.00
Student tuition per
Classes per month 8 hour $12.00
Payment processing
Number of Classrooms 20 fee% 3%
Students per classroom 8 Effective tax rate 15%
TOTAL STUDENTS 160

11. Total Gross Revenue (Sales) $ 437,760
Cost of Sales
Hourly Payroll Teachers $ 128,000
Hourly Programmers $ 3,000
Hourly quality controllers / Facilitators $ 25,600
Hourly School secretary $ 8,000
IT Support $ 12,800
Moodle costs $ 9,600
CMS Solution $ 10,800
Web/DB Hosting $ 12,000
Payment processing $ 9,216
Total Cost of Sales $ 231,016
Gross Profit $ 203,672
Advertising $ 15,530
Accounting and legal $ 3,000
Taxes (real estate, etc.) $ 48,384
Total Expenses $ 61,149
Net Profit $ 142,523

12. Capital Requirements
• This is not a capital intensive enterprise.
• No systems are going to be developed: all software solutions
are leveraging existing (and robust) solutions such as Moodle
used worldwide by several thousand online schools.
• Therefore, only basic set up costs and marketing costs are
required. Initial investments:
• US$ 10,000 for advertising at a cost per acquisition of US$
62.50.
• Founders are responsible for most programming and setup. IT
costs arelimited to SaaS services and hosting: US$ 2,000
• Total investment needed: US$ 12,000
• Payback: 8 months.