1. Understand the operations function as a mechanism for competiti.docx

1. Understand the operations function as a mechanism for
competitive advantage.
2.Recognise the need to maintain and improve operations to
meet demanding quality standards and customer expectations
3.Understand the role of design, planning, control and
improvement in the operations function, and be able to apply
this knowledge to practical workplace/case study situations
1. As an initial step, you are required to investigate and discuss
various operational aspects of Markeaton Park. To do this, you
will:
a) Identify and discuss what you may consider the most
important:
• Inputs (including the transforming and transformed resources),
• Transformational operation/process,
• Outputs (pure products, a mixture of products and services,
pure services) of the park’s
operations
b) Conduct the value chain analysis and define the
importance/impact of different
stakeholders.
c) Identify and briefly discuss the effectiveness of the capacity
planning strategy that you
consider Managers of the Markeaton Park may be following
d) Identify and briefly discuss the effectiveness of the
Markeaton Park layout
2. You are required to make recommendations to improve the
operations of Mundy Play Centre, Craft Village, and Markeaton
Park. These recommendations could include, but are not limited
to, improvements and addition of facilities, activities, and
attractions. Your proposals must generate positive income for
the Park. (Do not spend time writing about the things that are
being done. Explore new attraction and approaches, which are

not covered in their existing plans.) Your recommendations
should also address the challenges mentioned in the case study
description. (40 % marks)
3. Professional presentation and format – appropriate academic
citations, references, etc. (10% marks)
4. Provide a 250 words description about your Skills
Development during this module and specifically by
undertaking the Course Work 2. (10% marks)
3000 words
1. Intro
2. Identify the problem (current situation)
a. Layout
b. Process flow
c. Cause-effect diagram
i. Strategy
3. Value chain analysis
a. Inputs
b. Transformational process
c. Outputs
d. strategy
4. Reccomendations
a. PDCA model DMAIC model
b. Results (new ideas)
c. Job design
d. Quality mapping
e. Layout

MARKEATON PARK
Green Flag Award
Management Plan 2019 - 2024
Outdoor cinema in Markeaton Craft Village
1
CONTENTS
FOREWORD
INTRODUCTION
5
6
1 Purpose of the Management and Maintenance Plan 6
1.1 Community Context 7
1.1.1 Markeaton Park Catchment Area 8

1.1.2 Community Profile Derby 8
1.2 Site Description 13
1.2.1 Location 13
1.2.2 Existing Site 14
1.2.3 Park Facilities, Infrastructure and Buildings 15
1.2.4 Use of Park 19
1.3 Ownership
Historic context
20
1.4 Organisational Context 21
1.4.1 Derby City Council Structure 21
1.4.2 Management and Maintenance of Markeaton Park 22
1.4.3 Park Management 24
1.5 Policy Context 25
1.5.1 National 25
1.5.2 Local 26
2 Vision for Markeaton Park 28
2.1 A Welcoming Place 28

2
2.1.1 Clear identity and sense of arrival 28
2.1.2 Appearance and upkeep 29
2.1.3 Good and safe access onto the park 29
2.1.4 Accessibility 30
2.1.5 Good signage to and in the park 31
2.2 Healthy, Safe and Secure 32
2.2.1 Health and well being 32
2.2.2 Equipment and facilities 32
2.2.3 Towards a safer park 35
2.2.4 Health and safety policies 36
2.2.5 Litter and dog fouling 38
2.3 Well Maintained and Clean 38
2.3.1 Maintenance of grounds and horticulture features 38
2.3.2 Maintenance and management of trees 40
2.3.3 Maintenance of buildings 41

2.3.4 Maintenance of park infrastructure and hard landscape
42
2.3.5 Site cleanliness, litter and waste management 44
2.4 Environmental Management 45
2.4.1 Environmental management 45
2.4.2 The use of resources 45
2.4.3 Waste Management 46
2.4.4 Chemical Use 47
2.4.5 Peat Use 48
2.4.6 Climate Change Adaptation Strategies 48
2.6.7 Woodland and Tree Management 49
2.6.8 Water efficiency 50
3
2.5 Conservation and Heritage
2.5.1 Management of Natural Resources, Wild Fauna and
Flora
50

2.5.2 Conservation of heritage 53
2.5.2 Cultural Landscapes 53
2.5.3 Water management 55
2.6 Community Involvement 57
2.6.1 Community engagement and volunteering 57
2.6.2 Activities and events 63
2.6.3 Public consultation 67
2.6.4 Community and educational use 67
2.7 Marketing and Communications 68
2.7.1 Marketing Team 68
2.7.2 Marketing Strategy for Community Leisure 69
2.7.3 Marketing material available for Markeaton Park
2.7.4 Poster/Banner Display Areas
2.7.5 Park Rangers
2.7.6 Media Coverage
69

71
71
72
2.8 Management 73
2.8.1 Implementation of Management Plan 73
2.8.2 Responsibility 74
2.8.3 Action Plan 77
4
2.8.4 Training 75
2.8.5 Financial management 76
2.8.6 Monitoring and review 76
3 HOW WE WILL GET THERE 76
3.1 Recommendations Action Plan
3.1.1 Resources
3.1.2 Responsibility

3.1.3 Action Plan
5
FOREWORD
The Friends of Markeaton Park is an established group, set up
in 2008 and is a
registered Charity. The group is made up of up of a mix of
people all with the main
aim of protecting and improving Markeaton Park and
maintaining and developing the
Walled Garden. The Group encourage people to participate in
activities for the
benefit of their health and wellbeing. To achieve this, our group
of committed
volunteers use the Walled Garden as a base and have a lease for
the area. Monthly
meetings are held either in the Garden or the Community Room.
The Group work
closely with the Markeaton Park Development Officer and
Senior Outdoor Events
Officer and organise a range of events from Bird Walks, History
Walks and Craft

Fairs to the established Summer Festival, also known as ‘The
Festival of Music and
Flowers’ event. The Walled Garden is open on Wednesday
afternoons, Thursday
mornings and weekends throughout the year and plant and
produce sales help raise
funds. Local people donate plants and the garden is a place of
peace and tranquillity
as well as a place where everyone is welcome to come and help.
In addition, the
group hold social events, including a quiz night and invite along
other Friends
Groups and also BBQ’s. The group also encourage groups to
visit the Garden such
as Cubs, Brownies and anyone who expresses an interest or
wishes to learn about
or participate in environmentally friendly gardening activities.
The Park is also home to a number of clubs including Famous
Trains, the Earl of
Harrington’s Angling Club, Derby Model Boat Club and both
and adult and junior
Parkrun take place on a Saturday and Sunday each week.
The Friends Group is committed to encouraging not only the
local communities to

engage with the park, but also those visiting from outside of the
area.
Mel Bayes- Chair
Friends of Markeaton Park
Registered charity number 1168828
2020
6
INTRODUCTION
1 Purpose of the Management Plan
The purpose of the Management Plan for Markeaton Park is to:
bring together all issues that affect management and
maintenance in order to
support a holistic approach to the park’s future management
resource
requirements and allocation
that are envisaged
to take place on Markeaton Park over the next five years, into

one document
and action plan
users at the heart
of future management and development of the park
rection to benchmark the park and
enable management
and policies to be analysed against best practice
park
of pride
In order to be a useful and user-friendly reference, this
Management Plan will:
long term

1.2. Target audience and usage of the plan
This Management Plan has been compiled by Derby City
Council’s Parks Team,
working in partnership with stakeholders, partner organisations
and the community
(the Parks Team Structure relating to parks is shown in Figure
1).
Implementation of this Management Plan will be led by the
Parks Team and
responsibility for specific objectives/targets is identified in the
Action Plan.
The Plan will also be used by the Friends Group, Earl of
Harrington’s Angling Club
and the wider community for information and to take forward
projects/actions that
they have detailed in the Action section of the plan.
1.3 Evaluation Mechanism and Review Process
The Management Plan, as a whole, will be reviewed annually by
the Parks Team, in
consultation with the appropriate officers from Derby City
Council and other
stakeholders. Any updates to the Management Plan will then be
incorporated as
appropriate. Minor adjustments (reflected in different coloured
text) to the
7

Management Plan will be needed from time to time, such as
changing the order of
events or who is leading on an item within the Action Plan.
These changes will be
agreed by the Parks Team. It is essential that, during the review
process, the
Management Plan remains in plain English, so that it continues
to be easily read and
used. The colour coding will also reflect chronological changes.
The Action Plan identifies required actions, the resources
needed in order to deliver
these prioritised actions and how they are to be monitored. In
this way, each of the
actions contained within the Management Plan will be
monitored against an
anticipated output.
1.4 Site Details
Markeaton Park covers 85ha and is located on the North West
side of Derby. It is
bounded on the east side by the A38, on the south by the A52
Ashbourne Road, to
the west by the crematorium and Markeaton Lane and to the
northeast by Kedleston
Road.
The park is bordered on the north, north east and south sides by
residential areas:
Allestree to the north, Darley to the east and north east and
Mackworth to the south.
To the east of the park a green wedge extends towards Derby
city centre, while west

of the park is open countryside which lies outside of the city
boundary. The
University of Derby is located to the north and occupies a site
on the north side of
Kedleston Road.
The address is: Markeaton Park
Craft Village
Markeaton Lane
Derby
DE22 3BG
It should be noted however that the address for postal
correspondence relating to
the park is:
Parks & Active Living,
Leisure, Culture and Tourism
Derby City Council
The Council House
Corporation Street
Derby, DE1 2XG
8

1.1 Community Context
This section sets out what is known about the community that
uses the park, using
information collected from the Local Plan, census and
demographic information data
and from consultation exercises.
1.1.1 Markeaton Park Catchment Area
Markeaton Park is designated as a City Park serving a
catchment of up to 500
metres, which extends to cover a high proportion of Derby’s
population as well as
many of the surrounding rural communities located in the
districts of Amber Valley
and South Derbyshire. Visitor surveys also show that he park
attracts people from
beyond this distance, including the eastern and southern sides of
Derby, from
smaller surrounding towns such as Belper, Ilkeston and
Ashbourne and from as far
as Nottingham and Sheffield. Markeaton Park can therefore be
considered to be of
regional significance.
Alongside its regional and city role, the park also provides a
local facility for the
surrounding neighbourhoods of Allestree, Mackworth and
Darley.

In considering the community context for the park it is therefore
necessary to look at
both the local area in which it is located and its wider
catchment area from which it
draws large number of users.
1.1.2 Community Profile
It is important to understand who our users are, who they could
be. The profile helps
to inform the management plan.
Derby
Derby is a fairly compact, free standing city with a population
of approximately
256,2001 people. The city has grown from a population of
approximately 230,7002
people in 2001 and is projected to reach approximately
278,8003 people in 2030. It is
the largest urban settlement within Derbyshire.
Derby lies on the River Derwent towards the southern end of
Derbyshire. To the
south there is the Trent Valley and to the north the Derbyshire
Uplands and the Peak
District. Together with Leicester and Nottingham, Derby forms
part of the “Three
Cities” sub region of the East Midlands. As the third largest
City in the East Midlands,
it is a regionally important centre, providing a wide range of
employment
opportunities and retail, commercial, leisure and cultural
facilities and activities.

1
Office for National Statistics (ONS), Mid-year estimate of
population (MYE), 2016
2
ONS, Mid-year estimate of population, 2001
3
ONS, Sub-national population projections (SNPP), 2014
9
Derby has excellent rail connections to the Midland Main Line
and good access by
road to the M1, A52, A50 and the A38 including to East
Midlands Airport. These
have contributed to the City’s growth as an employment centre.
The built-up area of Derby extends to the City boundary along
much of its length.
The growth of the urban area has absorbed a number of
previously separate villages
which now form distinct suburbs, while new suburbs have also
grown up recently
within the city boundary but also in neighbouring districts
where they adjoin the city
boundary. Derby’s urban character is relieved and defined by
“green wedges” of
open land which help to maintain separate community identities.
The City is

surrounded by a rural area containing villages and a number of
small towns which
have strong links with Derby for jobs, shopping and
entertainment. Its northern and
eastern boundaries are defined by green belt which separates
Derby and
Nottingham.
Allestree, Darley and Mackworth
While Markeaton Park is located in Allestree ward, it shares
two of its boundaries
with the adjacent Darley and Mackworth wards. These wards are
primarily residential
areas, though with a different mix of housing types and social
profile.
The residential area of Allestree lies to the north of the park and
comprises a large
area of private housing. The ward includes the main University
of Derby campus just
to the north of the park. Local services include a small shopping
centre, a number of
primary schools and the Woodlands Secondary school serving
the north part of the
city.
Mackworth is split into two main areas by the A38. To the south
of the park is a large
social housing estate, with a range of local facilities. The area
to the south east of
the park is mainly mixed residential.
Darley extends eastwards from the park. The area closest to the
park is a mixed

residential area that also contains a number of University
buildings and some local
facilities
The Local Population
Full demographic and socio-economic information for Derby
can be found on the
council’s Info4Derby website4 together with demographic
information for Derby’s
neighbouring local authorities, however, this section
summarises key information and
includes some comparative figures between the city as a whole
and the three local
wards.
4
The Info4Derby service will be changing shortly - if
Info4Derby is unavailable, please see the Council’s
statistics and census information pages at
http://www.derby.gov.uk/council-and-democracy/statistics-and-
census-information/
https://info4derby.derby.gov.uk/
census-information/
census-information/
10

Derby has low population density compared to other east
midland cities5. However
some local areas show high localised densities, including east
Mackworth and south
Darley, both within reach of Markeaton Park.
In comparison to England, Derby has a younger than average
demographic profile
with an appreciably greater percentage of the local population
being under 30 years
of age. In contrast, the percentage of the city’s population in
the older working age
and pensioner age bands is smaller than within the country as a
whole6.
Approximately 43,600 people, or 17% of Derby’s population,
live in the three wards
surrounding Markeaton Park – this is shown in Table 17.
However, the local
population within these three wards shows several notable
differences to that of
Derby’s population:
-
16 inc.) within
Allestree, Darley and Mackworth wards, they represent 17.3%
of the local
population compared to 22% of Derby’s population
within Darley and
Mackworth wards are aged 20-24 years – in these two wards,
14.5% of the
local population are 20-24 years of age compared to 7.4%

within Derby.
older working age
and of retirement age in Allestree – 49.1% of people within
Allestree are aged
50+ compared to 32.9% within Derby.
Table 1
Mid-year estimate of population for Derby wards and
comparators, 2016
Area Male Population Female Population
Total
Population
Arboretum 10,800 9,200 20,000
Normanton 9,500 9,400 18,900
Alvaston 8,500 8,600 17,100
Sinfin 7,900 8,300 16,200
Abbey 8,200 7,500 15,700
Darley 7,700 7,500 15,200
Chellaston 7,400 7,800 15,200
Mackworth 7,500 7,400 14,800
Littleover 7,200 7,600 14,800

5
ONS, Census 2011, KS101EW – Usual resident population
6
ONS, MYE, 2016
7
ONS, MYE, 2016
11
Derwent 7,100 7,300 14,400
Mickleover 6,900 7,400 14,300
Boulton 6,700 7,200 13,900
Allestree 6,600 7,000 13,600
Chaddesden 6,500 6,800 13,300
Blagreaves 6,300 6,800 13,100
Oakwood 6,300 6,700 13,000
Spondon 6,100 6,500 12,600
Derby 127,300 129,000 256,200
Source: Mid-year estimate of population (MYE), 2016
Please note: Figures may not sum due to rounding

Derby is a very diverse city and is home to people from
approximately 175
nationalities. In 2011, the city was home to approximately
34,620 people who were
born outside of the UK8 with the majority originating from
Europe (including people
from Eastern European and EU countries) and the Middle East
and Asia (including
people from India, Pakistan and Bangladesh).
In 2011, 24.7% of Derby’s population9 were from Black and
Minority Ethnic, BME10,
groups compared to 20.2% of the population of England. The
largest BME groups
within Derby in 2011 were Other White (9,751 - 3.9%), Indian
(10,907 - 4.4%) and
Pakistani (14,620 - 5.9%). In contrast to the population of
Derby, a notably smaller
percentage of residents in the wards surrounding Markeaton
Park were from BME
groups (Allestree – 7.3%, Darley – 15.2%, Mackworth –
12.1%).
The 2015 Index of Multiple Deprivation (IMD 2015) identified
that Derby was the 55th
most deprived local authority in England (out of 326 local
authorities)11. The city has
become comparatively more deprived since 2010 when the city
was ranked as the
88th most deprived local authority in the country.
The level of comparative deprivation varies significantly across
Derby, with much of
central Derby falling within the most deprived areas nationally.

Across the city, 19%
of Lower Super Output Areas (LSOAs) fall within the 10% most
deprived areas
nationally; 33% of Derby’s LSOAs fall within the most
deprived 20%.
Figure 1 – Deprivation levels within Derby in relation to the
location of
Markeaton Park, 2015
8
ONS, Census 2011, DC2103EW - Country of birth by sex by
age
9
ONS, Census 2011, KS201EW – Ethnic group
10
BME being defined as the population who are not white British.
11
Department for Communities and Local Government (DCLG),
English Indices of Deprivation, 2015
12
The area surrounding Markeaton Park varies greatly in terms of
the level of
comparative deprivation – this is illustrated in Figure 1.

Notably, parts of Mackworth
and Darley wards, adjoining the park, fall within the 30% most
deprived areas in
England whereas, in contrast, much of Allestree ward falls
within to 10% least
deprived areas in the country.
Related to the city’s ranking on the IMD 2015, households in
Derby have a
comparatively lower income than the national average. In
2016, the median annual
income of households within Derby was approximately £27,900
compared to
£33,400 within England12. The difference in the income of
households across Derby
is illustrated in Table 2, confirming Allestree to be one of the
most affluent wards in
the city and Mackworth to be one of the poorest.
Table 2
Differences in household income within Derby, 2016
Area
Median annual
household income (£s)
Percentage of
households with an
annual income below
60% of the UK Median
income
Abbey 26,500 29.7

Allestree 36,400 24.5
Alvaston 25,400 32.3
Arboretum 24,500 33.1
12
Experian Ltd, Household income model, 2016
13
Blagreaves 33,100 24.4
Boulton 26,000 33.8
Chaddesden 27,600 29.6
Chellaston 32,600 26.2
Darley 28,100 32.3
Derwent 24,300 36.9
Littleover 41,000 19.1
Mackworth 24,700 34.4
Mickleover 35,200 23.5
Normanton 26,000 28.6

Oakwood 36,100 21.0
Sinfin 22,200 42.2
Spondon 27,900 29.0
Derby 27,900 29.7
England 33,400 23.9
Source: Experian Ltd, Household income model, 2016
1.2 Site Description
1.2.1 Location
Markeaton Park is located on the North West side of Derby. It is
bounded on the east
side by the A38, on the south by the A52 Ashbourne Road, to
the west by the
crematorium and Markeaton Lane and to the northeast by
Kedleston Road.
The park is bordered on the north, north east and south sides by
residential areas:
Allestree to the north, Darley to the east and north east and
Mackworth to the south.
To the east of the park a green wedge extends towards Derby
city centre, while west
of the park is open countryside which lies outside of the city
boundary. The
University of Derby is located to the north and occupies a site
on the north side of
Kedleston Road.

14
Plan of Markeaton Park:
1.2.2 Existing Site
Markeaton Park is considered to be Derby’s premier park and
the most visited and
popular park with in excess of 1.6 million visits each year. It
covers approximately 85
hectares and offers an extensive range of recreational
opportunities and sports
facilities set within a mature and attractive parkland landscape
that dates back to the
Eighteenth century and once formed part of the estate of
Markeaton Hall (now
demolished).
Markeaton Park was in part given and the remainder sold to the

City of Derby by the
Mundy family and much of the landscape character is indicative
of Markeaton Hall’s
18th Century parkland.
The southern half of the park is characterised by open parkland
with short mown
grass and mature trees standing singly and in groups, bordered
on the south and
east sides by woodland and belts of trees. Markeaton Hill
located on the south side
alongside Ashbourne Road is the highest point on the park and
provides fine views
north and west across the park. From Markeaton Hill the park
slopes north down to
the Markeaton and Mackworth Brooks. The southern side of the
park was used as a
15
World War 2 camp and a number of buildings still remain along
with a parade ground

that is now used as an event space. There are also two tennis
courts and a multi-use
games court. To the west of the car park is a nine hole pitch and
putt course, which
includes foot and disc golf. While to the North West the
parkland extends down to a
lake.
The central area of the park contains the main area of historic
interest, including the
site of the now demolished Markeaton Hall, the remaining
stables used for craft
units, the Grade 2 listed Orangery used as a café, a number of
walled gardens and
ornamental gardens such as the formal terrace, the Rose Garden
and herbaceous
borders. This area is more intimate in scale and is broken down
into small areas by
planting, walls and buildings.
To the north of the historic core lies a woodland belt that
separates the parkland and
historic core from the Mundy Play Centre located on the north
side of the park. The
woodland area contains a number of channels of the Mackworth
and Markeaton
Brooks that dissect the park.
The Mundy Play Centre, a main car park and allotments occupy
the northern part of
Markeaton Park. The Mundy Play Centre provides a number of
facilities including a
paddling pool, play areas, donkey rides, wheeled sports area and
boating pool. The
majority of this area is flat though there are a number of
artificial mounds.

1.2.3 Park Facilities, Infrastructure and Buildings
Mundy Play Centre
This is the largest play area within Derby and provides a
comprehensive range of
play activities and facilities. The majority of the play facilities
are targeted at the
under 12 year olds and include:
equipment from
Proludic which designed following consultation with numerous
disabled
groups from Derby, spider net, swings, slides and a range of
other play
equipment.
summer months
(*May – September)
Markeaton Park’s duck pond Markeaton Park’s historic
Orangery
16
golf courses, 2
bouncy castles, donkey rides and a car track

oilets and refreshment kiosk
club (*April –
October).
Facilities in the Play Centre are open weekends throughout the
year and every day
during the school holidays in February, Easter, May, summer
and October with full
details being displayed to inform visitors.
The Skyline is a state of the art high ropes facility offering a
variety of experiences
from 2 levels of climbing a zip wire and tailored activities for
the visitors to the park,
Schools, clubs and organisations.

.
Craft village
This is a complex of buildings located in the old stables and
Orangery centred
around a central courtyard. The buildings include 10 individual
craft units which
Mundy Play Centre adventure boat
designed by Proludic
The family favourite paddling pool in the
Mundy Play Centre
Skyline 2 fully accessible 9 hole mini
golf courses
17
attract visitors to the park and offer a range of
courses/activities. There is also the
Orangery Café, offering a hot food menu, public toilets and a
small community room
available for hire. The Craft Village is a popular space with a

range of events taking
place during the course of the year, including an Outdoor
theatre and cinema, craft
and season fairs, sports events (such as the Cycle Sportive) and
our established
Family Festivities event.
The Community Room is used for a variety of events. During
the outdoor theatre and
cinema season it is used as the ‘green room’. Various
organisations book the room
to deliver training sessions and meetings. Workshops and
holiday camps are also a
regular feature as are other events, including craft fairs and art
displays.
Main Park
The rest of the park provides an extensive range of recreational
and sports facilities
and activities including:

Craft Village Car
Park (165) and the main park (500 spaces) plus overflow car
park used during
the summer (100 spaces). Disabled parking is available at the
Markeaton
Markeaton Park’s historic Craft Village The Orangery Café
Markeaton Park’s Community Room
18
village entrance. Coach parking is available at the Mundy Play
Centre car
park.
-use court

ng various trails
Other buildings
In addition, there are two old buildings remaining from the
World War 2 army camp.
These are used by Famous Trains Model Railway (open 150
days a year to public)
and by Cycle Derby whose aim is get more people in Derby on
bikes.
Other infrastructure
The park is well served by a range of entrances on all sides of
the park and there is
a circular path that incorporates the historic part of the park and
runs along one side
of the lake. This is very well used throughout the year by
visitors to the park.
Parkrun meet weekly on the park and are proud to say they’re
one of the biggest
groups in the East Midlands – with an attendance of over 600
people every week.
The pathways provides the opportunity to enjoy the park in all

weathers.
The park contains a number of surfaced footpaths and roads that
mainly cross the
park to link the main entrances and facilities. The majority date
back to the
eighteenth and nineteenth centuries when the parkland was laid
out. Newer
Famous Trains Model Railway Cycle Derby
19
additions are located around and in the Mundy Play Centre.
There are a number of
informal paths located within woodland areas in the park. The
park is popular for
family cycling and there are good cycle links around the eastern
and northern
boundaries of the park.
Boundaries include a mix of open boundaries defined by
woodland and tree belts.
The boundary to the A52 retains the historic parkland stone
wall.
1.2.4 Use of Parks
Visitor numbers
Visitor numbers are monitored by people counters at all the
entrances and exits in
the park and these highlight not only the number of visitors but
the peak times and

the use of the different entrances and exits. These …
0
Module Assessment 2
Module Title: Applied Operations Management
Module Code: 5LO507
1
The purpose of an Assignment is for students to be able to
demonstrate that
they have successfully achieved the module Learning Outcomes
On successful completion of the module, students will be able
to:
1. Understand the operations function as a mechanism for

competitive advantage.
2. Recognise the need to maintain and improve operations to
meet demanding quality
standards and customer expectations
3. Understand the role of design, planning, control and
improvement in the operations
function, and be able to apply this knowledge to practical
workplace/case study
situations
This is the Assessment guidance as produced in your Module
Handbook.
Coursework 2: 70% (Learning Objective 1 and 3)
Individual Assignment: Management Report on a real-world
project, which provides a
detailed theoretical and applied rationale/justification to support
the outcomes backed up
by recent scholarly books, articles, etc.
Individual, written 3000 words (+/- 10%) assignment which will
include the review and
evaluation of operations function and recommendations for
improvement.
OV E R V I E W
In Coursework 1 (CW 1) you have applied your knowledge to
the case study/scenario
presented. CW1 provided you with an opportunity to understand
the application of

theoretical knowledge to real-life scenarios. The case/scenario
was presented in a
structured manner with information/data provided. The
expectation was that you will apply
specific theoretical knowledge to the provided scenarios.
In Coursework 2 (CW 2) you are presented with a real-life case
where you are provided with
basic information about the rationale, purpose and scope of the
study subject. You are
expected to apply the breadth of your knowledge obtained
throughout this course and
conduct both the online and in-field research to further expand
your understanding of the
operational aspect of the case presented. In result, you will
provide a comprehensive
analysis with academic underpinning and recommendations. It is
expected that you will
spend a total of 30 hours on this research. This time could
include, but is not limited to:
• Assignment briefing
• Q & A session regarding the task, with client/ tutors
• Site Visits
• Competitor analysis
• Skills analysis (Skills that you have developed during this
module and specifically by doing CW2)
You should structure your thoughts in a logical manner and
present them professionally in a
written document. Your answers should not exceed a total of
3000 Word limit (+/-
10%). Word limit excludes Table, Figures and charts.
D E A D L I N E F O R S U B M I S S I O N

CW 2 Individual written work must be submitted via Turnitin by
8th May 2020 (05:00 PM)
Marked work will be available to view with comments through
Turnitin in 3 weeks after the
submission date.
2
Case Study: The Markeaton Park Project
Markeaton Park (including the Mundy Play Centre) is Derby’s
most visited and heavily used
park and one of the most visited destinations in the East
Midlands area, with a wide range
of recreational and sporting facilities and attractions. In recent
years, the Craft Village has
gained a major uplift and all the units are occupied by different
businesses. The Community
Room is used as a base for a range of events and can be hired.
Bookings have already been
taken for two art exhibitions this year along with workshops and
other public and private
training and conferences. Park’s management has applied for
Brown Signage at the road for
the Craft Village, so more people driving nearby will know and
could potentially visit.
The park retains a good reputation as a place to visit and
attracts around 1.6 million visits
annually while hosting over 100 different events throughout a

year. Some of the key events
are:
• One of the biggest Park-Run in all of the East-Midlands. It
attracts over 600 participants weekly.
• An Outdoor Theatre & Cinema programme offers something
for everyone and the 4 nights of
cinema was a sell-out in 2019 after adding an extra night.
• Formerly known as “The Rose Garden” this area has been
adopted by an organisation known as
‘Making Spaces’. They provide health and social care services.
This is now called “Capability
Garden”, created for people living with dementia, their families
and carers.
Operational Aspects/Challenges:
Park’s operations management span from range of different
processes/functions such as
maintenance of grounds and facilities, ensuring the seasonality
factor on available activities
for people, managing the layout of the park, smooth flow,
ensuring for the craft village
space to be occupied in effective way, engaging with
community, capacity management,
events planning and management, etc.
Some of the key current and upcoming challenges for the park
are, but are not limited to:
1. A-38 will be undergoing major improvements starting 2021
and is expected to complete
in 4 years. Since the park has one of the major access points
through A38, the
management is concerned as to,

• How to keep the Park busy and accessible?
• How to ensure that Visitor’s number would not decline but
rather increase?
• What will be the impact of this on the businesses in Craft
Village and how to
avoid/manage this impact?
2. Park has limited budget overall and thus limited budget for
Marketing. What possible
ways the management can increase the Park’s visibility and
engage with people of all
ages and abilities?
3. Park’s management would also like to expand their
knowledge as to how people access
the park (bike, cycle, walk, car) and what they think about the
park, such as its
accessibility, facilities, and how they can be improved.
4. Park wants to attract people of all ages and abilities, for this
purpose are current
facilities, and attractions good enough or do they need
improvement? If so what and to
what outcome?
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3
5. The slow decline in horticulture standards and features such
as loss of herbaceous
borders and bedding, indicating a reduced level of care by the
Council.
Some of the continued challenges for Markeaton Park are,
• To increase visitor numbers throughout the year.

• To increase the income that can be used to reinvest in the park
in improved
maintenance and management and provision of a higher quality
of facilities.
• To protect and improve the parks historic and natural fabric.
Please note that the above-mentioned challenges/issues are just
a few to trigger your
analytical thinking. You must not limit yourself to these only
but utilise the knowledge
gained through the course and apply different models (such as
Value Chain analysis, ITO
or IPO model, etc.)
A Way Forward?
The Council submitted a successful bid to the Heritage Lottery
Fund under the Parks for
People programme http://www.hlf.org.uk/Pages/Home.aspx. The
award was for a grant of
around £2.4 million towards a project costing around £3.4
million and was confirmed in
December 2012. The Council, therefore, spent the money on
improving various aspects of
the Park. Details of Markeaton Park and the improvements
proposed can be found at
http://www.derby.gov.uk/environment-and-planning/parks-and-
open-spaces/markeaton-
park/ Following this success, the Council will continue to look
at other funding streams to
finance future improvements.
The Council have done well to obtain past funding - only

around 20% of applications for
funding actually succeed. Thus, with future funding, it has to
make sure that it creates a
successful and sustainable leisure facility for the future.
One of the key outcomes is to increase the amount of revenue
funding generated by the
park that can be used to support improvements to the park’s
management, maintenance
and infrastructure. There are three existing important sources
of revenue: car parking, the
craft village rents and income from the pay to use facilities in
Mundy Play Centre.
Background Information
Detailed Information about Markeaton Park and the Mundy Play
Centre can be found on
open-
spaces/markeaton-park/
Useful Web-sites
Derby City Council website:
http://www.derby.gov.uk/environment-and-planning/parks-
and-open-spaces/markeaton-park/
Google Map:
http://maps.google.com/maps/ms?msid=21122491236534779440
8.00047c6d7cb6aaad270
d6&msa=0&ll=52.934465,-1.502037&spn=0.009351,0.019205
Mundy Play Centre: http://www.derby.gov.uk/environment-and-

planning/parks-and-open-
spaces/markeaton-park/mundy-play-centre/
http://www.hlf.org.uk/Pages/Home.aspx
open-spaces/markeaton-park/
8.00047c6d7cb6aaad270d6&msa=0&ll=52.934465,-
1.502037&spn=0.009351,0.019205
8.00047c6d7cb6aaad270d6&msa=0&ll=52.934465,-
1.502037&spn=0.009351,0.019205
open-spaces/markeaton-park/mundy-play-centre/
open-spaces/markeaton-park/mundy-play-centre/
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4
Survey Results from 2009
1. How often do you visit Markeaton Park?
121
546
1099
654
178 136 99 74
0
200
400
600
800
1000
1200
Almost
every
day

At least
once a
week
About
once a
month
Once in
6
months
Once a
year
Less
than
once a
year
Never No
answer
Frequency of visits
N
o.
o
f r
es
po

nd
en
ts
2. If you visit, how long would you usually stay?
275
1603
699
170 144
17
0
500
1000
1500
2000
Less than
1 hour
1-2 hours 2-4 hours All day No answer More than
1 answer
Length of visit
N
o.

o
f r
es
po
nd
en
ts
3. How do you get to Markeaton Park?
879
103
1542
82
149 147 6
Foot
Cycle
Car
Public Transport
More than 1 answer
No answer
Missing
5

4. Who would you go to Markeaton Park with?
2281
1356
492 551
101 237
0
500
1000
1500
2000
2500
Family Friends Dog On your
own
Team/Club No answer
Categories of visitors
N
o.
o

f r
es
po
nd
en
ts
5. What do you tend to come to Markeaton Park
for?
1566
1881
454
506
575
782
1064
981
793
1143
66
1366

913
121
641
196
266
72
1156
1349
839
394
403
234
43
104
0 500 1000 1500 2000
Relaxing
Walking
Cycling

Dog walking
Exercising
Meet Friends
Events
Picnics
Wildlife/Nature
Feed ducks
Fishing
Mundy Play Centre
Paddling Pool
Wheeled Sports
Pitch and Putt
Play Tennis
Play Football
Play Cricket
Craft Village
Café/Kiosk
Steam train

Road Train
Rowing Boats
Watch/use model boats
Other
No answer
A
ct
iv
iti
es
No. of respondents
These activites are
removed now and new
ones are introduced such
as Foot Golf and Disk
Golf.
6

11. Do you live in Derby?
2650
175
Yes
No
13. How old are you?
158 102
1087
898
578
6 81
0
200
400
600
800
1000
1200
0 - 15 16 - 24 25 - 44 45 - 64 65+ More
than 1
answer
No

answer
Age ranges
N
o.
o
f r
es
po
nd
en
ts
Q15. Do you consider yourself to have any long-
term illness, health problems or disability, which
limits daily activities or the work you can do?
376
2365
157
0
500
1000
1500

2000
2500
Yes No No answ er
Respondent response
No
. o
f r
es
po
nd
en
ts
7
Your Assignment
You will produce an Individual Management Report for the
Managers of Markeaton Park
about certain key operational aspects of the park and project.
Your focus must be on
providing knowledge about the current operations of the park
and suggestions to improve
some of these. In particular, Section 1 (see below) is designed

for you to provide the
Managers of the park with knowledge about how the park
currently operates and its
analysis. On the other hand, in Section 2 you will provide
suggestions regarding how various
aspects of the park can be improved and to what outcome. Your
analysis and plans need to
be underpinned by relevant ‘operations theory’ to support your
arguments.
1. As an initial step, you are required to investigate and discuss
various operational aspects
of Markeaton Park. To do this, you will:
a) Identify and discuss what you may consider the most
important:
• Inputs (including the transforming and transformed resources),
• Transformational operation/process,
• Outputs (pure products, a mixture of products and services,
pure services) of the park’s
operations
b) Conduct the value chain analysis and define the
importance/impact of different
stakeholders.
c) Identify and briefly discuss the effectiveness of the capacity
planning strategy that you
consider Managers of the Markeaton Park may be following
d) Identify and briefly discuss the effectiveness of the
Markeaton Park layout
As part of this section, and indeed the whole assignment, you

must carry out some actual
field research to support the ideas presented. One important
piece of information currently
lacking is quantitative information on where people access the
park, how they move around
it, congregate and use particular areas of the park. You are
required to collect some data
about this in a systematic way. You are encouraged to gather
this information by visiting,
observing and collecting data in groups*. It would be really
useful if this data could be
collated so that you get a good picture of how the Park is used,
How the data is used is up to
individuals concerned, but you must all be involved in this.
(40 % marks)
*NOTE: Group work is for data collection ONLY. Analysis,
development of suggestion and
writing the assignment is all individual work.
2. You are required to make recommendations to improve the
operations of Mundy Play
Centre, Craft Village, and Markeaton Park. These
recommendations could include, but
are not limited to, improvements and addition of facilities,
activities, and attractions.
Your proposals must generate positive income for the Park. (Do
not spend time writing
about the things that are being done. Explore new attraction and
approaches, which are
not covered in their existing plans.) Your recommendations
should also address the
challenges mentioned in the case study description. (40 %
marks)

3. Professional presentation and format – appropriate academic
citations, references, etc.
(10% marks)
4. Provide a 250 words description about your Skills
Development during this module and
specifically by undertaking the Course Work 2. (10% marks)
8
Submission Guidance
Please make sure to submit your work on-time through Turnitin
submission point. No late
submission will be accepted.
Visit www.derby.ac.uk/esub for guidance on electronic
submission of assignments.
Support/ Feedback
During your seminars/tutorials you will receive helpful and
formative Feedback (oral) from a
range of stakeholders:
• from your tutors
• from your fellow group members
• from your Module Leader
Assessment Criteria

In completing the assessments, you need to demonstrate all of
the following skills:
ractical situations
relevant tools
Problem Definition and
reflective analysis of research.
-disciplinary
manner
Plagiarism and Collusion
You are reminded that plagiarism and collusion are considered
serious offences and
contravene University of Derby regulations. If your work is
found to be plagiarized, or it has
been found that you have colluded this is likely to result in
failing the minimum standards
and learning outcomes within the module and further action
could be taken. If you are
unsure of the University regulations it is your responsibility to
familiarise yourself with

them. The regulations can be found in the University of Derby
Academic Regulations (3R’s)
at www.derby.ac.uk/academic-regulations
Remember: All coursework should be submitted on time. There
are no opportunities to
submit work as late. Even if you submit an EEC request you
should submit the coursework
you have already completed to that date by the deadline. The
only exception is if a student
has a support plan and agreed extra time to complete work.
http://www.derby.ac.uk/esub
http://www.derby.ac.uk/academic-regulations
9
Undergraduate marking scale
This scale applies to Levels 3, 4, 5 and 6 in the University
Credit Framework. The descriptors
are typical characteristics of the standard of work associated
with each range of marks. The
descriptors are illustrative and for guidance only. They are not
comprehensive.
% Mark Mark Descriptors
70-

100%
Excellent
Outstanding; high to very high standard; a high level of critical
analysis and evaluation, incisive
original thinking; commendable originality; exceptionally well
researched; high quality
presentation; exceptional clarity of ideas; excellent coherence
and logic. Trivial or very minor
errors. For the highest marks (90 - 100%): an exceptional
standard of work illustrating thorough
and in-depth understanding, communicated with exceptional
authority.
Fi
rs
t
60-69% Very good
A very good standard; a very good level of critical analysis and
evaluation; significant originality;
well researched; a very good standard of presentation;
commendable clarity of ideas;
thoughtful and effective presentation; very good sense of
coherence and logic; minor errors
only. S
ec
on
d
D
iv
1

50-59% Good
A good standard; a fairly good level of critical analysis and
evaluation; some evidence of original
thinking or originality; quite well researched; a good standard
of presentation; ideas generally
clear and coherent, some evidence of misunderstandings; some
deficiencies in presentation. Se
co
nd
D
iv
2
40-49% Satisfactory
A sound standard of work; a fair level of critical analysis and
evaluation; little evidence of
original thinking or originality; adequately researched; a sound
standard of presentation; ideas
fairly clear and coherent, some significant misunderstandings
and errors; some weakness in
style or presentation but satisfactory overall.
Th
ir
d
35-39% Unsatisfactory
Overall marginally unsatisfactory; some sound aspects but some

of the following weaknesses
are evident; inadequate critical analysis and evaluation; little
evidence of originality; not well
researched; standard of presentation unacceptable; ideas unclear
and incoherent; some
significant errors and misunderstandings. Marginal fail.
M
ar
gi
na
l
Fa
il
21-34% Poor
Below the pass standard; a poor critical analysis and evaluation;
virtually no evidence of
originality; poorly researched; presentation unacceptable and
not up to graduate standard;
ideas confused and incoherent, some serious misunderstandings
and errors. A clear fail, short
of pass standard.
1-20% Very poor
Well below the pass standard, with many serious errors.
Standard of presentation totally
unacceptable, incoherent and may be severely under- length.
No evidence of evaluation or
application. A very clear fail, well short of the pass standard.
Fa

il NS Non-submission
No work has been submitted.
Z Academic offence notation
Applies to proven instances of academic offence.
Module Assessment 2Module Title: Applied Operations
ManagementAssessment CriteriaYou are reminded that
plagiarism and collusion are considered serious offences and
contravene University of Derby regulations. If your work is
found to be plagiarized, or it has been found that you have
colluded this is likely to result in failing th...

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