1) Cluster One is a design consultancy founded in 2001 in Ahmedabad, India that provides product, architecture, interior, and landscape design services. 2) The company is owned and directed by Parag Sen and Parag Ainchwar, both of whom have design backgrounds and experience. 3) Cluster One specializes in environmentally friendly and user-friendly designs that consider sustainability from the scale of objects to buildings to open spaces.

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2. COMPANY PROFILE
Cluster One creative solutions pvt. ltd.
Products | Built Environment | Open Spaces
A question that most people ask is " What sets you apart from other agencies ?" At Cluster One we pride ourselves
on our training and practice in design at all scales, from the level of an object, to built structures, to open spaces.
We synergise our skills and draw from our experiences to produce designs that are environment friendly, user
friendly, marketable and desirable.
Cluster One started as a design consultancy from the city of Ahmedabad in the year 2001. It was incorporated as
Cluster one creative solutions Pvt. Ltd. on 03.03.03 in the city of Pune. Cluster one now functions from Boat Club
Road, Pune, and has successfully executed projects across many states.
Founder members:
ParagSen (director)
industrial designer, architect, landscape architect
(unsw, sydney, Australia )
visiting faculty at Symbiosis Institute of Design, Pune.
ParagAinchwar (director)
industrial designer, architect
(nid, ahmedabad, India)
SERVICES
Product / Industrial Design
Our product design services include Design, Packaging, Prototyping, Engineering Drawings and Production. Our
area of specialization includes Product Design, Product Ergonomics, Interface Design, Mass Production and
Marketing Collaterals.
Built Environment - Architecture / Interior Design
We design buildings and the spaces enclosed within. Our Architecture and Interior Design services include, Design,
Working Drawings, BOQ, Specifications, Estimates, Material Selection, Site Supervision, Realistic Renders and
Animation . We also undertake construction projects on turn-key basis.
Open Spaces - Landscape Architecture
We offer landscape development consultancy for projects of regional scale to that of public and personal use.
Our Landscape development services include, Reagional Landscape development masterplans, Earthwork and
layout, Planting Design schemes, Signage Schemes, Urban Outdoor Furniture, Kiosks and Bus Stop Shelters, Urban
Lighting Schemes, Water Bodies, Fountains, irrigation plans, Waste Management and Landscape Conservation
plans.

3. Eco Tourism development methodology
approach paper, presented by Cluster One.
Oct, 2012
Visitations to natural areas have emerged as a viable tourism activity in most parts of the world.
While tourism activity can be effectively harnessed to generate resources that sustain upkeep
and maintenance of the tourism infrastructure, it can also cause imbalances that impact social,
environmental and cultural values.
It is thus imperative to adopt a more sympathetic and sustainable approach to tourism and the
developmental activity associated with it. It is this form of tourism activity that leaves minimal
impact on the environment that is known as Eco Tourism. World Conservation Union (IUCN)
describes ecotourism as: “Environmentally responsible travel and visitation to natural areas, in
order to enjoy and appreciate nature (and any accompanying cultural features, both past and
present) that promotes conservation, have a low visitor impact and provide for beneficially active
socio-economic involvement of local people". Unregulated nature tourism as opposed to
ecotourism may lack mechanisms for mitigating impacts on the environment and demonstrate
appreciation for local culture and customs.
It is a responsibility shared by all in the present generation to avoid irreversible environmental
damage and leave our natural resources as they were found.
A Greenfield Ecotourism development must always have a well documented management plan
to fulfill the project objectives. An ecotourism management plan is a tool to guide the
development of tourism in a protected area by synthesizing and representing the vision of all the
stakeholders while fulfilling the conservation objectives for the site. Discussed below are the
basic components of methodology of development and management tool: (concepts related to
sustainable architecture and building practices are not discussed here)
1) Preliminary site Evaluation
a) Documentation of Regional Flora and fauna (using matrix study and other methods).
b) Documentation of formal and informal commercial activity and social customs of native
population that impact the conservation area.
c) Study of built fabric, ownership and current and planned activity pattern of the fringe areas to
ascertain the pressures on the sanctity of the reserved area limits, and proposals to mitigate
impact.
d) Mapping endangered species and zones, and proposal of conservation measures.
e) Cultural resources mapping (significant historical sites, archaeological sites ), and proposal of
conservation plan.
2) Site Diagnostic
a) Contouring and study of topography – elevation analysis, slope analysis to ascertain fragile
and unstable slopes and buildable areas, documentation of catchment areas, watershed areas,
and surface drainage patterns.
b) Documentation of hydrological data, seasonal high water marks, flood lines, and water table.
c) Documentation of geological data, hazard areas, sensitive areas, availability of local building
material.
d) Feasibility and capacity assessment of small embankments check dams and traditional / non-
traditional water conservation schemes.
3) Impact Profiling
a) Environmental Impact assessment (EIA) – Before undertaking development an EIA has to be
done to assess the social and environmental impact. (This may be a requirement by codes and
practices).

4. 4) Local Participation
a) large scale natural resource development cannot be sustained without the participation of the
local stake holders. Sustainable income generation for native population in tourism activity,
social forestry and NTFP schemes (Non Timber Forest Produce) needs to be explored and
developed. This is of importance for both economic and ecological sustainability.
5) Suitability Map and Zoning
a) an overlay study of suitability mapping for various activity areas need to be undertaken to
suggest the most suitable area for the activity based on the impact assessment.
b) Minimal alteration of the natural physiographic features should be allowed while undertaking
development. Disturbing natural drainage patterns would disturb habitats and natural
processes. The resulting imbalance may have the capacity to alter the ecology of an area wider
than the site.
6) Visitor Footprints
a) Infrastructure elements such as lodging and trails should be located to optimize visitor
circulation for minimum distances, and minimum disturbances to natural features. Wherever
possible trails should be offered for differing levels of physical ability. Trails should form a closed
loop to avoid visitors retracing their steps. Trails should be clearly delimited to discourage visitors
from leaving them.
7) Built Area Footprints
a) Building activity should be consolidated and localized to minimize area of influence. This
would reduce possibility of environmental pollution and minimize chances of toxic waste and
other pollutants leaching into the ground water during construction and post occupancy.
Human habitation is rarely compatible with natural environment. The conservation zone should
be strictly regulated by development regulations formulated for the conservation of the reserve.
8) Probable tourist activity
a) The possible tourism related activities could be Eco Lodges, Trekking, Nature Trails, Overlooks,
Camp grounds, Tree top trails on ropeways, Visitor centers, Interpretation areas etc.
9) Interpretation
This is by far the most important aspect of any eco tourism venture. The tourist visitations would
normally fall into the following categories:
Casual Tourists
Hobbyists
Scientific or Research Tourism
It is important to provide interpretation to all levels of visitors to the reserve area. The purpose
of providing interpretation is as follows :
i) Educate the uninitiated and increase level of awareness amongst common public about issues
related to nature conservation.
ii) Educate people about best practices for sustainable Ecotourism and encourage responsible
behavior.
iii) Provide entertaining exhibits about natural flora and fauna to increase public interest and
encourage tourism activity to make the venture economically sustainable. (This should be done
within allowable limits of visitations clearly defined in the park management plan).
iv) Provide scientific documentation and literature for serious hobbyists and people with interest
in scientific research.
a) Interpretation can be provided through the following
interpretation walks / trails with suitably designed signage

5. Static exhibits in visitor center.
Interpretation center – this can be designed as a museum with static exhibits , Audio Visual
display rooms, Interactive Kiosk areas, game panels, a 4 seat automated nature-quiz gaming
room with rewards for winners etc.
10) Guard Training and Interpretation Schemes
Guard training is the most important part of interpretation and mechanism for monitoring and
enforcement of park regulations.
For the successful operation of any Ecotourism park, it has been found that trained guards
provide the most important interface between nature and visitors. Trained guards can provide
the best nature interpretation and also make sure that best practices of Ecotourism are adhered
to by all visitors.
The Ecotourism management plan should clearly spell out the objectives and nature of guard
training to be undertaken. Competent agencies should be involved to design a course module
and refresher courses for training of guards. The course should also aim at developing trainers in
the local community to encourage local participation and to educate native communities living
on the forest area.
11) Developing forested areas
a) Planting schemes should be drawn out from a planting list belonging to the local forest and
vegetation type.
b) The dominant species and lower stories should be planned as per virgin forest areas of the
regional forest type.
c) Delimited planting zones of particular types of species should be strictly avoided. This is
because monocultures are never sustainable.
d) Unique local flora should be showcased only in its natural habitat and not as a standalone
sculpture.
e) The reserve area should be seen as a showcase of the biodiversity of the area.
f) Exotic species should be strictly avoided. An American redwood tree has no business of being
here in a botanical reserve showcasing the local Flora and fauna.
g) Planting should be undertaken for its ecological values, like habitat for fauna, support for
other species, soil conservation, nutrient replenishment, water conservation, draught resistance
and ecological sustainability of the planting zone.
12) Pollution control in the reserve area
a) Make the area plastic bag free: screen incoming articles and provide biodegradable wrappers
and carry bags to visitors.
b) Develop a well organized garbage collection retrieval and management plan.
c) Make the park free of polluting vehicles. Provide means of transport that run on non polluting
energy sources.
d) It is a norm to make all nature reserves horn free zones. Try to curtail noise pollution from the
fringe areas.
e) Develop a clearly laid out plan for periodic monitoring of environmental quality in the reserve
area.
f) No seeds or vegetative parts should be allowed into the reserve area. This can cause exotic
species and weeds to disturb the ecological balance of the area.
g) Only biodegradable detergents, fats, soaps and shampoos, utensils, wrappings should be
allowed into the conservation area.
13) Organic Waste management
Convert all biodegradable waste to compost.

6. a) Environmentally appropriate technologies and facilities for the treatment of organic wastes
should be considered, such as composting, septic tanks and biogas tanks.
b) Systems designed should be modular in nature scalable and customizable in capacity.
c) System should be designed with odour control features.
d) Materials used should be non-corrosive.
e) Materials used should be non-staining.
f) Materials used should be dimensionally stable durable and inexpensive.
14) Comprehensive water management system
a) A comprehensive water management system should be developed which should include
storm water management, waste water collection systems, waste water treatment to a level
acceptable for agriculture, irrigation system and flushing, rain water harvesting, sewage
treatment etc.
b) System designed should be durable, non-toxic, non-corrosive and durable.
c) A continuous water quality monitoring system should be put in place.
d) Water sources should be located where other activities will not impact them and in such
manner that water courses should be located to minimize disruption of natural processes.
15) Non Bio de-gradable waste
a) systems for separation of non-biodegradable waste should be put in place. The separation
should ideally be done at the source.
b) Burning or dumping should be discouraged as it can produce hazardous smoke and leeching
into the ground thus polluting both soil and ground water.
c) A comprehensive plan aimed at segregating, recycling, composting, or reuse of solid waste
should be developed.
16) Security Audit
a) A security audit should be carried to ascertain all security hazards and loopholes, including
physical intrusion and data theft.
b) A modern and efficient security monitoring system should be evolved.
c) Suitable devices to alert security apparatus should be installed at all strategic locations.
d) Suitable deterrents for unlawful activities should be installed.
e) A security control room designed as a central command post should be made functional.
17) Hazard Management
a) Comprehensive response plan and resources should be made available to possible hazard
from wildlife.
b) Response plan against natural hazard should be put in place. Locations of possible natural
hazards should have adequate safety and relief features.
c) Response plan to human hazard and necessary installations for deterrent and relief should be
put in place.
d) Action plan against fire hazard should be made operational.
18) Energy Audit
a) A comprehensive energy audit should be carried out.
b) All systems should be designed for energy efficiency.
c) Non polluting and renewable energy systems should be explored.

7. THANK YOU
'Cluster One', the name is a tribute to the english
rock band 'Pink Floyd' that was formed when Syd
Barrett joined 'The Tea Set', a group that consisted
of architecture students Nick Mason, Roger
Waters, Richard Wright and Bob Klose. After
guitarist and singer David Gilmour joined the
group and became an important member of the
band, they achieved worldwide critical and
commercial success with the concept albums The
Dark Side of the Moon, Wish You Were Here,
Animals, and rock opera The Wall.
"Cluster One", an instrumental, is the first track on
The Division Bell, the final studio album by Pink
Floyd. It was never performed live by the band,
though portions of it were included in the sound
collage tape played before their 1994 concerts.
Cluster One creative solutions pvt. ltd is a design
firm started by a group of architects. We do not
claim to adopt or practise, or hope to benefit in
any manner, commercial or otherwise, from the
traditions and legacy of 'Pink Floyd'.