Miro guarantees our clients will realize an overall cost savings and/or cost avoidance benefit equal to, or better than our net fees.

1. MIRO
CONSULTING
ORACLE EXADATA
PRESENTATION
(732) 738-8511
INFO@MIROCONSULTING.COM
www.miroconsulting.com

2. Oracle Exadata Database Machine
One architecture for…
• Data Warehousing
• OLTP
• Database Consolidation
Exadata is Oracle’s strategic database
platform for ALL Oracle Database workloads
Copyright © 2011 Oracle Corporation

3. Complete Family of Database Machines
Oracle Exadata X2-2 Oracle Exadata X2-8
2, 4, and 8 (12 core) database nodes 2 (80 core) database nodes - 4 TB DRAM
Quarter
Half
Full, Multi-Rack
Full-Rack
Exadata models and configurations
span the full range of enterprise Multi-Rack
database deployments Copyright © 2011 Oracle Corporation

4. Exadata Architecture
• A complete system: compute, storage, networking
• Database Cluster
– Intel-based database servers
– Oracle Linux or Solaris 11
– Oracle Database 11g
– 10 Gig Ethernet (to data center)
• Storage Grid
– Intel-based storage servers
– Up to 504 terabytes raw disk
– 5.3 terabytes Flash storage
– Exadata Storage Server Software
• InfiniBand Network
– Internal connectivity ( 40 Gb/sec )
Copyright © 2011 Oracle Corporation

5. Extreme Data Capacity
Exadata
10x compression
EMC VMAX
3x (Oracle)
Competitors require
compression
multiple racks of
Netezza TwinFin storage to equal 1 rack
2-4x compression of Exadata storage*
Teradata 2650
1.4x compression * Using largest disks and best
compression for each vendor
Copyright © 2011 Oracle Corporation

6. Exadata Delivers Extreme Consolidation
• Large Memory
– Many of Mens’ Wearhouse’s databases can be consolidated
• Extreme Performance
– OLTP, DW, data mining, batch, reporting, loading, backups,
files in the database
– Encryption, compression
• Workload Management
– Manage SLAs via Quality of Service (QoS)
– CPU and I/O resource management
– Instance caging center costs, increase
Shrink data
system utilization and promote
application integration
Copyright © 2011 Oracle Corporation

7. SQL Query Throughput
Query Throughput
Gigabytes per Second
50,000 1,500,000
(I/Os per second)
IOPS IOPS
* Undisclosed by vendor
Copyright © 2011 Oracle Corporation

8. The Exadata Difference
Custom
Exadata DB Machine
Configuration
Storage scans & filters Storage just ships
data blocks
168
CPU Storage offloads DB* DB-unaware storage
cores in
storage Flash caches relevant No DB-aware flash
data management
40 Gb/sec network 8 – 10 Gb/sec network
Pre-built for DB Assembled by
workload customer
Redundancy built-in Build-your-own HA
Compression built-in Compression optional
Exadata is not a general-purpose system, It’s a
Workload mgmt
Database Machine Workload mgmt built-in
optional
Copyright © 2011 Oracle Corporation
* Backups, compression, decryption, data mining

9. Natural Foods Grocer: OLTP Consolidation
Faster Uniform Simplified Data Center
Benefits Applications HA/DR Support Cost Savings
Up to 20X
“One number for me to call; no more forwarding
phone calls and email between vendors when we
are digging into an issue.”
- DBA Team Leader
Business Objectives Pre-Exadata Exadata X2-2 Exadata X2-2
DB Consolidation Dev/Test
• Standardize the environment
• Provide uniform HA/DR
Data Guard
• Simplify support model 2011
Data Guard
• Ensure future scalability
• 14 Legacy Servers • PeopleSoft HR
Solution
• 3 O/S Versions • Ordering
• 2011: Consolidate14 servers • 18 Oracle Databases • Timekeeping
onto two Qtr-rack Exadata
• 5 Oracle DB Versions • Decision Support
X2-2
• 12 Application Teams • Many other applications
Copyright © 2011 Oracle Corporation

10. Softbank Replaces 36 Teradata Racks
3 Exadata racks • Billions of CDRs processed in 7 hours
150% more data capacity (from 25 with Teradata)
• Power, cooling, space savings
• Maintenance charges slashed
• Up to 8x faster
12:1
advantage
36 total racks
Twice the operational cost of
Exadata
Copyright © 2011 Oracle Corporation

11. Oracle Engineered Systems Portfolio
Purpose-Built for Specific Workloads General Purpose
Exadata Exalogic Exalytics SPARC Supercluster
•OLTP/Data Warehouse • Middleware Upgrade • General Purpose Multi-
or Mixed Workloads • Business Intelligence Tier Applications
• Mainframe • Financial and
• x86/Linux Platform Modernization Operational Planning • SPARC/Unix Platform
•Data Center Consolidation • Middleware Platform • Data Center Consolidation
Standardization
•Database Upgrade • Virtualization
Copyright © 2011 Oracle Corporation

12. Oracle Engineered Systems
The Best Platforms for Retail Analytics, eCommerce, OLTP and Data Warehousing
• Run faster
Extreme • Accelerated query response with flash disk
Performance
• Fast read/update on compressed data
Improved • Accelerated I/O and network
2x to 3x
• Integrated compute nodes and storage
• Highly efficient data storage
Engineered
System • Balanced for performance
Reduced time to • Simplify IT Management
deploy up to • Easily scalable
90% • Integrated security
• Single vendor support
Total Cost of • Reduce costs
Ownership
• Fewer pieces to buy, deploy and maintain
Reduced up to
• Significantly less disk to store data
50%
• Less software to buy and support
• Less datacenter resources
Copyright © 2011 Oracle Corporation

13. What Does Extreme Performance Mean for?
Ability to handle more customers without degradation in response times
Retail Scalability Improvement with Oracle Engineered Systems
500 3
450 Near perfect scalability
Average Response Time
for Increasing user count 2.5
400
350
2
300
Throughput
250 1.5
200 Throughput
1 Average Response Time
150
100 Near flat response time 0.5
50 With increasing user count
0 0
2150 2635 3225 3516 3870
Concurrent users
Copyright © 2011 Oracle Corporation

14. Oracle Applications Exalogic / Exadata
Standard Hardware
ON EXADATA / EXALOGIC
E-Business Suite E-Business Suite PeopleSoft Siebel
Order to Cash Self Service & Order Self Service HRMS, FIN Customer Hub
Management
3x better Response Time 8x better Response Time 3x better Response Time 8x better Response Time
2x better Scalability 2x better Scalability 5x better Scalability 4x better Scalability
Response Time Response Time Response Time Response Time
11.94 s 200 ms
2.23 s 1.18 s
0.74 s 0.39 s
1.42 s 25 ms
Copyright © 2011 Oracle Corporation

15. Oracle Applications Exalogic / Exadata
Standard Hardware
ON EXADATA / EXALOGIC
JD Edwards Utilities Communications ATG Web Commerce
Order Management Meter Data Management Billing Revenue Commerce Reference Store
Management
3x better Response Time 2x better Response Time 2x better Response Time 3x better Response Time
2x better Scalability 7x better Scalability 2x better Scalability 3x better Scalability
Response Time Scalability Scalability Scalability
10
4000
20 million
0.51s
2027
3.1
0.71 s
2.75 million
Copyright © 2011 Oracle Corporation

16. Oracle Exalytics
Oracle Exalytics is the industry's first in-memory BI machine that delivers the fastest performance for business
intelligence and planning applications
Benefits
• Speed-of-Thought Interactive Visual Analysis
• Scales to many thousands of business analysts
Unique Features
• In-memory Analytics
• Runs BI and EPM Apps
• Fits with existing data sources, infrastructure
• Optimized with Exadata – InfiniBand
• Optimized BI Foundation Suite – OBIEE and
Essbase
More: http://www.oracle.com/exalytics
Copyright © 2011 Oracle Corporation

17. Customer Success Story #1
• Who: Name-brand restaurant chain
• Challenges
• To increase restaurant traffic and average bill value, this chain of family-friendly
steakhouses needed to improve targeted marketing and tailor menu options based on
regional buying patters and preferences.
• Solution: Oracle Exadata for Mixed Workloads
• Benefits
• By implementing the Oracle Retail Data Model on Exadata, along with Oracle Data
Mining and OBIEE, this customer is better able to tailor menus regionally based on store
performance and regional buying trends.
• Resulted in improved store-by-store profitability by driving up average bill value.
• Leveraged competitive differentiation by serving menu items reflecting customer buying
patterns.
Copyright © 2011 Oracle Corporation

18. Customer Success Story #2
• Who: National small-box discount retailer
• Challenges
– Processing store replenishment orders in time to meet delivery schedules for stores
– Aging ordering system struggled to efficiently process stock orders as the number of
retail stores increased at a rate of 500-600 new stores every year.
• Solution: Oracle Exadata for OLTP
• Benefits
• New Retail ERP system can be used effectively for inventorying, merchandising and
supply chain management.
• Performance and availability goals are met and surpassed
• Able to consolidate other Tier 1 applications onto Exadata for cost-savings
Copyright © 2011 Oracle Corporation

19. Customer Success Story #3
• Who: Global food mart & convenience store chain
• Challenges
• Processing store replenishment orders in time to meet delivery schedules for stores
• Aging ordering system that struggled to efficiently process stock orders as the number
of retail stores increased from 5000 to planned 8000.
• Solution: Oracle Exadata for OLTP
• Benefits
– Reduced daily order processing time from 65 minutes to 8 minute
– Improved Legacy Application performance by 500%
– Faster order processing times have enabled more efficient delivery schedules with
the logistics center and consumer product manufacturers.
Copyright © 2011 Oracle Corporation

20. MIRO’S PERFORMANCE GUARANTEE
Miro guarantees our clients will realize an overall cost savings and/or cost avoidance benefit equal
to, or better than our net fees.
If not, the client will only pay Miro for the cost savings and/or cost benefit it does achieve.
MIRO MAKES THE DECISION A “NO-BRAINER”
The Worst That Happens is You Break-Even

21. Call or email me:
Gary Coleman
W: 732-738-8511
Ext. 1293
C: 732-979-9968
gcoleman@miroconsulting.co
m
www.miroconsulting.com