As designers, our goal is to come up with the best user experiences possible, now and in the future. Therefore we might not care about ROI, at least not in the traditional sense. We are trained to think with empathy and spend time listening to our users, so how do we measure our success and justify the investment to our stakeholders? How do we find time between the day-to-day issues and current development work to do strategic thinking and innovation? We all know that companies that don’t innovate and don’t listen to their users don’t survive, but it is the UXer’s job to make sure we do so.

1. Gal Agmon
Product designer
Future Thinking
Building A Concept Team

2. What Is The Value Of
Your Work?
UX ROI, London, March 2019

3. Make money

4. Human centered design

5. We need to build for
the future

6. We collect customer input
I wish you would add
that feature
I would like to do this
with your app
It would be great if I couldjust see that Why can’t you give me that
option?
I am really missing the
abilities to that
This would really helpme if you allow that

7. Listening
to your users
Understanding
your users

8. Demonstrate the value of design
to the organization

9. Concept team

10. RESOURCES = Money spent

11. Concept team?

12. Prove the value of
design by being your
users

13. Some things we learned along the way
How to form and work
with a concept team?

14. Concepts are high-level ideas that are
not necessarily tied with what is
currently been build in the company

15. Who should be part of this?
Gather a team

16. Realist
Product manager
Empath
CS manager
Dreamer
Designer
Techie
Developer

17. Set an agenda for
the team
How can we make a concept team work in the company?

18. 1. Top down approach
Set a project goal and topics to investigate

19. 1. Top down approach
Set a project goal and topics to investigate
2.Separate the concept work from the day to day work
Two - three hours of concept team every week

20. 1. Top down approach
Set a project goal and topics to investigate
2.Separate the concept work from the day to day work
Two - three hours of concept team every week
3. Set time frames
Pre- set a delivery date and schedule the sessions in
advanced

21. 1. Top down approach
Set a project goal and topics to investigate
2.Separate the concept work from the day to day work
Two - three hours of concept team every week
3. Set time frames
Pre- set a delivery date and schedule the sessions in
advanced
4.Set roles and responsibility
Facilitate, Document, Research, Stakeholders, Design /
Engineering, Communication with customer

22. How well do we know the users?
Make sure there is
research in place

23. Product Map User JourneysUser Personas Goals & Activities

24. How well do we know the topic?
Dive into the topic

25. Each persona represents a different
user need. Through their goals and
activities we got a better
understanding of the problem
Define user needs
through personas

26. What do we need to do to solve the user’s needs?
Put those thoughts and
ideas on paper

27. Assumption
Our users work on
projects in teams

28. Assumption Design Principle
Design for
collaboration
Our users work on
projects in teams

29. Sketch separately, discuss, and come
up with one sketch that represents
your concept.
Sketch out
solutions that
work for all

30. How to create and validate conceptual work?
Tell the story of the
concept

31. Create one narrative that best
represents the concept so we can keep
the conversation about the concept
not about the details and usability
Focus on the story
of the concept

32. Create one narrative that best
represents the concept so we can keep
the conversation about the concept
not about the details and usability
Focus on the story
of the concept
500
1k
750
250
100
Start
Try it Try it Try it

33. How to make sure your work will actually be picked up?
Get the work into the
roadmap

34. Share the finding with stakeholders but
also with the rest of the company,
make sure to create clear and
structured handovers
Share &
document

35. gal.agmon@usabilla.com
Hope You Make Great
Concepts Come To Live

36. Examples of process

37. Concept sprint timeline
Validation DocumentPre workIndevidual work
Team work
Gather missing input PrototypeIndividual
sketching
Improve & gather more
info
Problem definitions &
goals
Brainstorm
User
scenarios
Assumptions &
Principles
Concept
sketch
Storyboard Share findingsAnalyze