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[Tech in Asia Devtalk 2019] Design Facilitation to Generate Product Concept
- 1. Farah Nuraini - March 2019 Design Facilitation to Generate Product Concept
- 2. Designer Engineer Product Manager user Early stage of Product Development Small organization, few stakeholders
- 3. Designer Engineer Product Manager MarketingCopywriter Business Analyst user Research er Data More mature Product Complex organization, more stakeholders
- 4. How might we design to fulfill stakeholders and users’ needs within deadline?
- 5. Design Facilitation can help you create product concept
- 6. Design Facilitation is... Group activities to achieve design-based objective
- 7. When We Use Design Facilitation?
- 11. Diverse perspectives will enrich your solution Solution comes from people with different knowledge
- 12. Gut check your decision Many concerns are discussed in Design Facilitation
- 13. Nurture ownership and collaborative culture No more pointing fingers
- 14. Team can appreciate your design more Because they know how hard it is to design something
- 15. How to Do Design Facilitation?
- 16. Define the problem statement clearly Use one sentence to sum it up
- 17. Identify Your Capability and Resource ➔ Deadline ➔ How many people can you handle ➔ People that can help you as facilitator ➔ Logistics that you can use (e.g. post it, meeting room, whiteboard, etc.)
- 18. Identify People that You Need to Invite ➔ Role (might include users) ➔ Strength ➔ Weakness ➔ Personality ➔ Availability ➔ Problem Understanding ➔ Perspective on Design
- 19. Set Methods, Rules and Rundown But ready to improvise
- 20. Example of Facilitation Methods Role-Playing Rapid Prototyping Crazy 8 Concept Metaphors etc. 1) Universal Methods of Design by Bella M. & Bruce H. 2) 101 Design Methods by Vijay Kumar
- 21. Expect the Unexpected ➔ People stop in the middle of activities ➔ People can’t get any ideas ➔ Discussion get out of the track ➔ Some people being too dominant ➔ No one talks
- 22. What’s next?
- 23. Wrap up the session Assess the ideas and build the concept to test it
- 24. Design Facilitation can help you create product concept Remember...
- 25. Let’s Gradually Start Involving More People to Our Design Process Thank you and...
Editor's Notes
- Rapid prototyping udah dijelasin, jadi mau ambil perspektif lain berdasarkan pengalaman di in house traveloka Karena prakteknya macem2, ga cuma rapid prototyping, topiknya ditarik 1 level lebih luas, ga fokus di rapid prototyping Mungkin ada yg bisa pake rapid prototyping mungkin ada yg ngga Even if you're going to do prototyping, your practice perhaps would not be the same. Bc of different culture, team personality, project, dll. I hope this will be useful to give you alternative or adjustment how you conduct rapid prototyping
- Which stage? Outcome?Dipake buat apa?
- Contoh2 product udah rilis Sesimple yg bayar bioskop ada yg cash, ada yg credit card Ada yg concern integrasi, ada yg concern profit
- Spare time to advocate Role implisit / eksplisit (influencer, yang bisa ngajak orang lain, decision maker)
- Undang desainer2 bikin 2 grup Tiba2 banyak desainer yg meeting Dan ada salah perhitungan ni proporsi creative dan analytics nya ga seimbang. Bingung. Akhirnya grupnya digabung, bikin page bareng2