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Christina Gagnier, Founder & CEO @gagnier, gagnier@realpolitech.com Get Real .
Christina Gagnier, Founder & CEO @gagnier, gagnier@realpolitech.com If you want to win... You will get hyperlocal. To get hyperlocal, you need to go mobile. Before you go mobile, Build a good website.
Christina Gagnier, Founder & CEO @gagnier, gagnier@realpolitech.com Keeping it Real ,[object Object],[object Object],For certain verticals, both of these require mobile being built into the campaign.
Christina Gagnier, Founder & CEO @gagnier, gagnier@realpolitech.com Real -Time Miley Cyrus Principle They seek instant gratification, so give it to them. ,[object Object],[object Object],[object Object],[object Object]
Christina Gagnier, Founder & CEO @gagnier, gagnier@realpolitech.com Real Content Perez Hilton Principle Everyone’s a celebrity, so make yourself one. ,[object Object],[object Object],[object Object],[object Object]
Christina Gagnier, Founder & CEO @gagnier, gagnier@realpolitech.com Real Opportunity We are All Independents? The verticals that specifically need real-time, real content ,[object Object],[object Object],[object Object],[object Object]
Christina Gagnier, Founder & CEO @gagnier, gagnier@realpolitech.com Real Problem Our Generations “ Youth” did not come out and vote in 2009. ,[object Object],[object Object],[object Object],[object Object]
Christina Gagnier, Founder & CEO @gagnier, gagnier@realpolitech.com Real Problem Women Soccer Moms Tired, Mommy Bloggers Better, Recognize The Differences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Christina Gagnier, Founder & CEO @gagnier, gagnier@realpolitech.com Real Problem Latinos High Mobile Penetration, Changing Political Views, Growing Market ,[object Object],[object Object],[object Object],[object Object]
Christina Gagnier, Founder & CEO @gagnier, gagnier@realpolitech.com Young voters aren't presents from the Tooth Fairy. You actually have to have a campaign to turn them out. @crystalstrait Real Lesson
Christina Gagnier, Founder & CEO @gagnier, gagnier@realpolitech.com Get Real .

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