What Do You Meme? Using Memes to Market Library Resources and Services to a Wider and Younger Audience
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Presenters: Jennifer Jacobs, Darian Hailes. Presented at the Georgia Libraries Conference in Macon, GA on 10/09/2019. Reaching a wider and younger generation can be hard, but with the use of memes, a well-known social media concept, libraries are able to connect with people they might not have before. This presentation talks about how to use memes in marketing and how they have been successful at KSU.
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What Do You Meme? Using Memes to Market Library Resources and Services to a Wider and Younger Audience
- 1. What Do You Meme? Using Memes to Market Library Resources and Services to a Wider and Younger Audience
- 2. Who Are We? Darian Hailes Library Technology Assistant / Systems Unit Kennesaw State University dhailes@kennesaw.edu Jennifer Jacobs Strategic Marketing & Outreach Librarian Kennesaw State University jjacob73@kennesaw.edu 2
- 3. What We’ll Be Covering: ❖ Memes and their reach ❖ Utilizing memes in social media for library usage ❖ How KSU has used them and the response we’ve received ❖ How you can use them too! 3
- 4. Memes & Their Reach
- 5. What are Memes? “The cure for depression”-Urban Dictionary “An idea, behavior, style, or usage that spreads from person to person within a culture” -Merriam-Webster Dictionary 5
- 6. “The world of memes (which rhymes with 'teams') is noteworthy for two reasons: it is a worldwide social phenomenon, and memes behave like a mass of infectious flu and cold viruses, traveling from person to person quickly through social media. -Paul Gil 6
- 7. Why are memes important? ❖ Leads to discussions on seemingly boring information ❖ Attract younger generation to your social media 7
- 8. Younger generations are on Twitter and Instagram. (Pew research) 8
- 9. ❖ Relatable content ❖ Funny ❖ Complex ❖ What your audience uses to express emotions 9
- 10. How KSU Has Used Memes & the Response We’ve Received
- 13. General Engagement 13 It doesn’t always have to be serious!
- 15. Utilizing Memes in Social Media for Library Useage
- 16. Twitter Analytics Why should you use it? ❖ Helps to see who your followers are ❖ How they are engaging with your content ❖ Ways to target your audience for better engagement 16
- 17. Instagram Analytics ❖ Make your Instagram a business ❖ Trick to see specific insights. You can see up to 2 years of analytics and as small as 7 days worth 17
- 18. 18
- 19. Facebook ❖ Graphics are everything ❖ Videos get more engagement ❖ Be aware of algorithm changes 19
- 20. How You Can Use Them Too!
- 21. How you can use memes to reach the youths! 21
- 22. Know the Roles of Your Social Media: Twitter: Instagram: Facebook: 22
- 23. Know Your Audience 23 ❖ Have a good idea of the demographics of your student body. ❖ Be aware of how students are engaging with your social media. ❖ Keep it simple, be brief. ❖ Be aware of your tone. ❖ Be cognizant of how posts may be perceived.
- 24. How to Not Use Memes 24 Be aware of digital blackface.
- 25. The Rise The Original Joke Meme Expands Clever Rehashes The Decline Mass Internet Influx Repeated Jokes Self Referential Jokes The Fall The Original Joke Becomes Lost Meme is Rehashed or Mixed with other Memes Used in the Real World How to Not Use Memes
- 26. How to Use Memes 26
- 28. 28
- 29. 29 Meme uses ❏ Specific events ❏ Long term initiatives ❏ Services & resources ❏ Output information (general & time specific) ❏ General engagement
- 30. 30 Example
- 31. 31
- 32. 32 Apps: ★ Meme Factory (Free, iOS) ★ Imagur MemeGen (Free, iOS) ★ Meme Maker ($0.99, iOS) ★ Meme Droid (Free, Android) Websites: ★ Makeameme.org ★ Memegenerator.net ★ Cheezburger.com ★ Google “blank memes templates”
- 33. 33 THANKS! Contact us at: ❖ dhailes@kennesaw.edu ❖ jjacob73@kennesaw.edu @Kennesaw State Libraries @KSULibraries
- 34. 34 References Slide 1: https://images.app.goo.gl/n6J5S6L2uZuLgeik6 https://images.app.goo.gl/5vysF8BKkbmQ5RN77 https://images.app.goo.gl/wyngBgNECyYPxSAg7 Slide 5: https://www.lifewire.com/what-is-a-meme-2483702 Slide 8: https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mo stly-unchanged-since-2018/ Slide 19: https://images.app.goo.gl/5B53PiJbMu9gwCoo9
- 35. 35 References Slide 22: https://images.app.goo.gl/sRHto4y6JdrHXjbCA https://images.app.goo.gl/u6RrQpRWr7fbsaZ48 Slide 23: https://images.app.goo.gl/adwfzS4kLZTZX92E9 https://www.cracked.com/article_19240_the-rise-fall-internet-meme-5Bchart5D.html Slide 27: https://images.app.goo.gl/motex8TSEhCUVyWY7 Slide 30: https://images.app.goo.gl/jG552amdb76ZZvUJ9
- 36. Further Reading Suggestions: 36 Hess, A. (2017). Internetting with Amanda Hess, The White Internet’s Love Affair With Digital Blackface, https://nyti.ms/2DGK3b9 Williams, A. (2016). How pepe the frog and nasty woman are shaping the election. https://knowyourmeme.com/ Woodworth, A. (2018). My Body is Ready: Best Practices for Using Memes on Library Social Media. Reference & User Services Quarterly, 58(2), 87–90.