Internet memes come from the original concept of memes as an element of culture passed on from person to person. On the Internet, this spread occurs through online mediums such as social media.[1] Though the terms are related, Internet memes differ in that they are often short-lasting fads, while traditional memes have their success determined by longevity. Internet memes are also seen as less conceptually abstract compared to their traditional counterpart.[2] There is no single format that memes must follow, and they can have various purposes. For example, they often serve as simply light entertainment, but can also be powerful tools for self-expression, connection, social influence, and political subversion.[3] Two central attributes of Internet memes are creative reproduction and intertextuality.[4] The former refers to the tendency of a popular meme to become subject to parody and imitation, which may occur by mimicry or remix. Mimicry refers to the reproduction of a meme in a different setting to the original (e.g., different people imitating the "Charlie Bit My Finger" viral video). Remix uses the original material of the meme but alters it in some way using technology-based manipulation (such as Photoshop).[4] Intertextuality may be demonstrated through memes that combine different subjects or aspects of culture. For example, a meme may combine United States politician Mitt Romney's assertion of the phrase "binders full of women" from a 2012 US presidential debate with the Korean pop song "Gangnam Style" by overlaying the text "my binders full of women exploded" onto a frame from Psy's music video where paper blows around him. This gives new meaning to the scene from the music video and blends the political and cultural aspects of two different nations.[4]Internet meme Article Talk Language Download PDF Watch Edit Sorry to interrupt, but it will soon be too late to help us in this short fundraiser. This Monday, 18 September, we request your support. If Wikipedia has given you ₹ 25 worth of knowledge, kindly join the 2% who donate. Every gift helps, whether it’s ₹ 25 or ₹ 1,500. — The Wikimedia Foundation, host of Wikipedia and its sister sites. Give ₹ 25 Give a different amount MAYBE LATER I ALREADY DONATED CLOSE An Internet meme, commonly known simply as a meme (/miːm/, MEEM), is a cultural item (such as an idea, behaviour, or style) that is spread via the Internet, often through social media platforms. Inspired by the concept of memes proposed by Richard Dawkins in 1972, Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time. Mike Godwin coined the term Internet meme in 1993 when he discussed memes as spreading via message boards, Usenet groups, and email. With the rise of social media platforms such as YouTube,Twitte

1. M.E.M.E.S

2. • The cure for depression-Urban dictionary
• An idea, behaviour, style or usage that spread
from person to person within a culture
-Webster dictionary

3. • The word meme is a shortening of mimene coined by british evolutionary
biologist Richard Dawkins.
• The word meme is originated with Richard Dawkins’1976 book THE SELFISH
GENE
• It is defined as “a package that conveys idea of a unit of cultural
transmission or a unit of limitation Dawkins was attempting to determine why
some behaviours were common in human societies

4. INTERNET MEMES
*Internet memes are the building blocks of online culture . From movies to
political parties to campaigners, pressure group Internet users regularly
Employ memes to make a point.
*But why is this?
*Simple put, the idea at the heart of memes is the concept of transmission
*Content only becomes meme by spreading
*By understanding memes we give ourselves opportunity to tap into the
natural mechanism through which human share ideas online

5. • An “internet meme” is a virtually transmitted cultural symbol or social idea that is shared on social
media and spread rapidly by internet users.
• Memes are most frequently shared on Facebook , twitter
sharing and replication of meme is not limited on this
platforms
•They are also spread via email, WhatsApp, Instagram, snapchat and many other platforms.

8. MEME MARKETING:
Over the years memes have become the most
important part of our digital media. With constantly
developing technology, memes are whole new ideas
in advertising, generally, memes are funny images,
GIF or video paired with a formulaic caption.
The establishment of internet & increased usage of
social media memes are shared quickly, and soon
you’ll see that meme everywhere.
Great memes are the exciting way to bond with new
spectators, enrich the value of your content, and
refresh the vitality of your brand. Memes are the
secret ingredient of marketing that turns memes from
regular jokes to the viral material.

9. Why Memes Works?
• Easy to read & also easy way to capitalise on shared knowledge
• Simple to digest & much easier to showcase complex concepts
such as your brand personality and company culture
• Shareable on social media with an authentic voice.
• Relatability increases the chance that people will remember your
brand when they see the meme elsewhere
• Trendy
• Recognisable
• To the point
• Aim for the quick laugh

10. Advantages of Meme Marketing:
Shareable And Free Of Charge
Memes are the most socially-friendly content available online nowadays. A
significant portion of it is likely to be due to comedy, and the more entertaining
memes tend to get more recognition than others.
More shares equal greater engagement and can help in creating brand awareness.
Memes Aren't Expensive
Of all the content you could make on social media, memes are the cheapest they
are. If you're creative enough, they won't take a lot of your time. All you need is a
concept, a meme template along with any editing software.
Using memes could help you and your business save time and money you'd have
spent on original content. Now you can make use of these tools in other places.
Make The Most Of The Latest Trends
They are usually closely linked to current events or trends. Certain memes are so
popular that they're trending on their own. This lets the brand look more authentic,
modern and connected to what's happening around the globe.

14. Disadvantages of using memes:
• While memes are a great source of entertainment, making jokes out of a sensitive topic can be harmful and is
counterproductive to addressing the seriousness of a topic.
•Memes are also menacing because people are purposely
using them to infect your mind with false information.
• In recent years, memes have grown much more
toxic to the point where it can be damaging to
kids and teens who regularly look at memes.

15. • Through memes, people indulge in making malicious
allegations without the fear that they may defame or damage
the reputation of a particular person and these memes end up
becoming entertainment.
• Consider this Socrates meme. Again, a lovely quote
attributed to a famous thinker. And there’s no
evidence that Socrates ever said anything like that.

20. “I have a great sense of humor, I mean even
when my meme came out I reposted it. I didn’t
care. I was laughing, too!” ~ Skai Jackson