Digital Millenials for OSU Alumni Leaders

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They are the Digital Millennials, a.k.a. Echo Boomers, Gen Y, the IM or Bling Generation, and very few facets of their lives are not technology-enhanced and technology-connected. For this generation, technological convergence seems to blur the lines between private and public, consumption and production, entertainment and education, socializing and creativity, shopping and self-actualization.

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Digital Millenials for OSU Alumni Leaders

  1. 1. LOL KHUF POS
  2. 2. GEN Y IM GENERATION BLING GENERATION GENERATION ME ECHO BOOMERS
  3. 3. OUR APPROACH » Studied 72 Millennials over an 8-week period: one-on-one interviews, in-home video diaries, online focus groups, eye tracking » Incorporated quantitative data by JupiterResearch, Harris Interactive, Forrester, MTV, etc. » Reviewed topical books: Millennials Rising, Pop Culture, and Generation Me
  4. 4. OUR DIGITAL MILLENNIALS » 14-24 years old » Digital lifestyle focus » 10 hours online/week » 30 min mobile phone/day » 6-10 text/IM day » Social networking » Distribution of age, race, gender, spending and geography

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