The document discusses how the author addressed their target audience for a new film project. They conducted a survey that showed thriller and action/adventure genres as most popular, along with a strong storyline, actors, score, and atmosphere. To attract this 16-24 year old audience, the film incorporates these genres, features a relatable teenage male lead actor, and includes a tense score inspired by zombie films. It also uses elements of action seen in successful films. Overall, the author aimed to address the audience's preferences identified in the survey to attract viewers.

1. How did you attract/address your audience?
With the use of my survey which I created on Survey Monkey I was able to
identify what my audience wanted in a new film. A question that I asked was
‘What is your favourite genre of movie?’ the results came through with Thriller
and Action/Adventure at a total of 7 responses each, another however
included Drama with 6 responses. This is the first key area and it allows me to
say that if incorporate those genres, even slightly, into my thriller film then it will
likely attract my audience to see it.
Another question that I asked in my survey was
‘What makes you enjoy watching movies’ and the
strongest answer was 85% of respondents
agreeing that the Storyline has to be strong in
order to achieve a good film, among high
responses too was actors, score and atmosphere
that the film creates. In order to attract my
audience I must therefore tailor actors and acting
toward them, which I did manage to achieve as
you can see with our teenage actor (Tom Seago)
but also create a good atmosphere with plenty of
tension in the thriller but also an effective Soundtrack. Our audience range is 16-24 and this is
helped by the fact that 73% of my respondents were within this bracket when answering my
survey, therefore it gave a fairly good view into what my target audience wants and thus this
showed how I was able to attract them. As mentioned before, the actor, Tom Seago (as seen to
the right), is a teenage Boy, much like the popular Sci-Fi Thriller, Donnie Darko and this
allowed for my target audience to see the protagonist as more relatable along with this, it was
one of my questions and 85% of respondents stated they preferred male lead actors in thrillers.
The score or soundtrack that we created had themes of Zombie films such as World War Z
and our inspiration cam from such songs on their soundtracks and this was because they are
often extremely effective at creating tension through the score and they often have a young
audience appeal bracket alike our thriller therefore even the small details could potentially
attract my target audience.
Another area which we used to attract our audience was the use of action elements in our
Thriller because as mentioned before, Action ranked joint first for my audience research with
Thriller and therefore it would seem clever to incorporate elements of Action into our thriller
and this can even be seen in our opening sequence where we took the idea of slow-motion
from Disconnect and used it when our character kicks the door open.
Overall, I feel that we have addressed our audiences fairly well from what I saw that my specific
audience has commented on, including most importantly that my character and protagonist is a
male of a relatable age, similar to that of Donnie Darko. The soundtrack works well to attract a wider
audience that would maybe be used to zombie themed horror films and also the incorporation of
action, again to capture a larger audience range, potentially expanding upon the 16-24 bracket too
with these.