This presentation was held by Fabio Sergio, Creative Director at global innovation firm frog design, at Media Futures 2009 conference in London. His story: In a world where media is global, social, ubiquitous and cheap, all forms of entertainment are melding into a single-platform ‘story engine’. Also, Fabio reviews "TV Chatter", frog design's new social TV application for the iPhone, based around Twitter (www.tvchatterapp.com).

1. The big story engine
Fabio Sergio
Media Futures 09 | July 2009

2. © 2009 frog design. confidential & proprietary. July 2009
Media Futures 09 The big story engine 2
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3. my two patron saints
for the next 15 minutes

4. Guillermo del Toro (right)

5. Guillermo del Toro, Wired Magazine, 2009
“In the next 10 years,
we're going to see all the forms
of entertainment melding into
a single-platform ‘story engine’.
The moment you connect
creative output with a public
story engine, a narrative
can continue over a period
of months or years.”

6. Clay Shirky | www.shirky.com

7. Clay Shirky, TED, 2009
“In a world where media is global,
social, ubiquitous and cheap
media is less and less
about crafting a single message
to be consumed by individuals,
and is more and more
a way of creating an
environment for convening
and supporting groups.”

8. big changes
big stories
big engines
big screens

9. big changes

10. printing press
two-way communication
physical encoding of “rich” media
over the air broadcast

11. Clay Shirky, TED, 2009
“...curious asymmetry.
The media that's good
at creating conversations
it's no good at creating groups,
and the media that's good
at creating groups is no good
at creating conversations.”

12. printing press
two-way communication
physical encoding of “rich” media
over the air broadcast
internet

13. big stories

14. sushi media
in the attention economy

17. stories are bigger, longer
and stretch across channels

19. internet
many to many communication
consumers = producers
(digital) media osmosis

22. media have become places
to have conversations on

23. big engines

24. Sony PS3 | www.playstation.com

25. © 2009 frog design. confidential & proprietary. July 2009
Media Futures 09 The big story engine
TV BlobBox| www.tvblobbox.com

26. but of course....

27. the box is (semi) irrelevant
the software is the experience

28. in other words...
they’ll buy cool hardware
come for quality content
and stay for the service

30. big screens

31. even the TV is finally changing
(it’s that snack thing again)

32. Intel
Intel | www.intelconsumerelectronics.com

33. frog design | T-Room Concept

34. but....

35. Clay Shirky, TED, 2009
“In a world where media is global,
social, ubiquitous and cheap
media is less and less
about crafting a single message
to be consumed by individuals,
and is more and more
a way of creating an
environment for convening
and supporting groups.”

36. social
ubiquitous
cheap
mobile

37. the third screen,
the personal screen,
the social screen

38. introducing tvChatter

40. view live social commentary
about your favorite TV shows
as they’re being broadcasted

44. coming soon to a screen near you...
www.tvchatterapp.com