If newspapers don’t just want to age (and ultimately die) with their traditional readership, how do they render themselves relevant for future readers, that is, the generation of digital natives, and their vastly different media consumption habits? This presentation looks at some key digital trends that will shape the future of newspapers.
15. The ecosystem of SOCIAL
Where?
Social networks
What?
Social content
How?
Social publishing Social search
Social gaming Social shopping
Why?
Social impact Social currency
16. How do media companies become
SOCIAL ORGANIZATIONS?
25. News Author Section Topic Format Services Platform Share? Preview Contribute Special alerts
Interval
“If the news is important, it will find you.”
Marissa Meyer, Google
26. “If the news is important, it will find you.”
Marissa Meyer, Google
36. How do media companies become
SOFTWARE ORGANIZATIONS?
37. DISTRIBUTION
TIMING
TIMING DISTRIBUTION
Widgets
“Lean into the Social media
frame”
SHRINK YOUR Mobile
The new Prime
Times BRAND!
“Democratic
exclusivity”
CONTENT/FORMAT
Micro-blogging Video/audio-snacking “Small” amateur stories
Only 48 seats
Hyper-local Hyper-personal
CONTENT/FORMAT
50. CONTENT
Media
TEXT AUDIO VIDEO DATA
Content types
PROPRIETARY CONTENT 3rd PARTY CONTENT USER-GENERATED CONTENT
Editorial strategies
CURATION TRANSLATION AGGREGATION
Distribution strategies
PRINT TV WEB MOBILE (phone, tablet, etc.) EMBEDDED/AR
Access strategies
SERENDIPITY SEARCH SOCIAL
51. CONTENT
Media
TEXT AUDIO VIDEO DATA
Content types
PROPRIETARY CONTENT 3rd PARTY CONTENT USER-GENERATED CONTENT
Editorial strategies
CURATION TRANSLATION AGGREGATION
Distribution strategies
PRINT TV WEB MOBILE (phone, tablet, etc.) EMBEDDED/AR
Access strategies
SERENDIPITY SEARCH SOCIAL
52. CONTENT
Media
TEXT AUDIO VIDEO DATA
Content types
PROPRIETARY CONTENT 3rd PARTY CONTENT USER-GENERATED CONTENT
Editorial strategies
CURATION TRANSLATION AGGREGATION
Distribution strategies
PRINT TV WEB MOBILE (phone, tablet, etc.) EMBEDDED/AR
Access strategies
SERENDIPITY SEARCH SOCIAL
53. How do you reconcile
traditional brand
and innovation?
55. Input Externalization Evaluation Output Implementation
Openness/Access Nimbleness/Empowerment Focus Decision-Making Capabilities &
Collaboration
Open innovation platforms Wiki Rapid prototyping Team Buy-In Software
Networks Micro-blogging User testing Management support Hardware
Idea competitions Incubators Business Model Analysis Go-to-market
Lab Task forces
Partnerships Idea management
Design research
Market research