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Social Media 2012 - Future Predictions
The World According to Google (or Eric Schmidt anyway...) ,[object Object],Five years from now the internet will be dominated by Chinese language content.,[object Object],Today’s teenager are the model of how the web will work in the five years – They jump from app to app to app seamlessly.,[object Object],Five years is a factor of ten in Moore’s Law, meaning that computers will be capable of far more by that time than they are today.,[object Object],Within five years there will be broadband well above 100MB in performance – and distribution distinctions between TV, radio and the web will go away,[object Object],More Video.,[object Object]
Social Media 2012 - Future Predictions
What’s coming up?,[object Object]
Fundamental cultural shifts in what we find to be normal or acceptable about privacy.,[object Object]
Real time information in search results on Google.,[object Object]
Expect Google’s Social Search to change the way we interact with search engines.,[object Object]
Ratings everywhere.,[object Object]
Global Social Brain,[object Object]
Content aggregation will be key to bring method madness.,[object Object]
What’s even better then “nowness”?,[object Object]
Social Media Augmented Reality,[object Object]
Socially enabled digital outdoor will become more common.,[object Object]
Social CRM will change CRM forever,[object Object]
Social augmented reality in real time via GPS and image recognition.,[object Object]
Organizing and filtering content will become big business,[object Object]
Complete decentralization of social networks.,[object Object]
Automated social agents,[object Object]
Micro virtual worlds will arise(that don’t suck),[object Object]
Watch out for the Wave,[object Object]
Share of voice, point of view, and community influence will be more important then ownership.,[object Object]
What new tools will arise?,[object Object]
Social Media 2012 - Future Predictions
Scia Media,[object Object]
Social Media 2012 - Future Predictions
Social Media 2012 - Future Predictions
SOCIAL MEDIA 2012,[object Object],Less..,[object Object],More….,[object Object],New social tools &services,[object Object],Privacy,[object Object],Single DestinationWebsites,[object Object],Content,[object Object],Collaboration,[object Object],Desired Exclusivity,[object Object],Machine Intelligence,[object Object],Real Relationships,[object Object],Social Connections,[object Object],Direct Only Marketing,[object Object]
THANK YOU!ANY QUESTIONS?,[object Object],Freddie LakerDirector of Digital Strategy – Global Team,[object Object],Blog: http://takemetoyourleader.com,[object Object],Twitter: http://twitter.com/TMTYL,[object Object],LinkedIn: http://www.linkedin.com/in/freddielaker,[object Object],Email: Freddie.Laker@Sapient.com,[object Object]

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Editor's Notes

  1. How do you rank these kind of results? It’s not by pagerank or the old methods. It’s potentially about social influence. What does that mean for your brands and the power of influencer marketing?
  2. It’s also status updates and geo tagging and content tagging and everything. It’s our collective communal intelligence.