Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Case Study Analysis: Cineplex Entertainment: The Loyalty ProgramAkash Patil
65% Market share- Privacy, rental movies, etc.
Developing new markets: Live markets, wrestling matches, hockey games, etc.
Optimum Segmentation
Customer Relationship Management (CRM)
Profitable Segments: Teenagers, young adults, etc.
Case Study Analysis: Cineplex Entertainment: The Loyalty ProgramAkash Patil
65% Market share- Privacy, rental movies, etc.
Developing new markets: Live markets, wrestling matches, hockey games, etc.
Optimum Segmentation
Customer Relationship Management (CRM)
Profitable Segments: Teenagers, young adults, etc.
What is a Go-to-Market Strategy & How to Create OneCompellingPM
We often hear other PMs and executives say the word Go-to-Market Strategy and everyone nods their heads as if they know exactly what the other person really meant. But the reality is that within any given organization, there are as many ideas of what Go-to-Market Strategy means as there are senior level executives. And when Product Marketing is asked to develop a Go-to-Market Strategy, they are unlikely going to satisfy the expectations of all stakeholders because each one has a different expectation. In this webinar, we'll help you to create a common understanding of a Go-to-Market Strategy and what Product Marketing needs to do to effectively create one.
Key Takeaways from participating in this webinar:
- Develop a common definition for a Go-to-Market Strategy that can be shared with your organization
- Learn the seven elements that go into a complete Go-to-Market Strategy
- Understand the steps to creating your Go-to-Market Strategy
Segmentation, Targeting & Positioning: A Case Study of VitaciminDanny D. Kosasih
This document was presented when I was guest lecturing at FEUI on December 8th 2012. The purpose of this case study is to share the real practice and implementation of a Marketing Strategy concept.
Calculating Customer Lifetime Value: From Analysis to LoyaltyLooker
Understanding customer lifetime value (LTV) is one of the most complex and important analyses a business can tackle. Every part of your organization affects the outcome of the calculation: acquisition costs, revenue, customer service, and returns.
Learn about:
- Calculating customer lifetime spend. How can you measure customers who've purchased and their distribution of lifetime purchases over time.
- Real-world decisions based on lifetime value. How can you use LTV data to focus marketing and drive repeat purchases?
- Modern web-based analytics tools. What tools can help you foster collaboration, explore data in greater depth, and ensure cross-company use of data to drive smarter growth?
Basic information on Customer Lifetime Value models.
- Demything frequent doubts with CLV.
- You can not calculate CLV in Google Analytics.
- First steps and outputs that you have to prepare when thinking about CLV.
- Presentation of possible outputs a CLV model can give you.
- Discussion on early estimation of CLV using cohort analysis and simple models to understand what interactions lead to a success.
The presentation was prepared in the pub White Swan for MeasureCamp London, March, 13, 2015.
Customer Acquisition Cost and Lifetime Value (CAC & LTV)Sarah Wilz, M.Ed
Customer Acquisition Cost and Life Time Value of Customer. You might have heard mentors, investors and others throw around these terms, but do you know how to calculate them or why they’re important?
7 Use Cases in 7 Minutes Each : The Power of Workflows and Automation (SVC101...Amazon Web Services
The Amazon Simple Workflow (Amazon SWF) service is a building block for highly scalable applications. Where Amazon EC2 helps developers scale compute and Amazon S3 helps developers scale storage, Amazon SWF helps developers scale their business logic. Customers use Amazon SWF to coordinate, operate, and audit work across multiple machines—across the cloud or their own data centers. In this power-packed session, we demonstrate the power of workflows through 7 customer stories and 7 use cases, in 7 minutes each. We show how you can use Amazon SWF for curating social media streams, processing user-generated video, managing CRM workflows, and more. We show how customers are using Amazon SWF to automate virtually any script, library, job, or workflow and scale their application pipeline cost-effectively.
Top trends mobile location baseda dvertising - e-marketerAlejandro Quetzeri
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results.
Presentation of the paper Event Recommendation in Event-based Social Networks at the 1st International Workshop on Social Personalisation (SP 2014) co-located with the 25th ACM Conference on Hypertext and Social Media
User Engagement Teardown: Which Coffee Is The Cream Of The Crop?Iterable
This is an Iterable User Engagement Teardown - focusing on, and comparing, Peet's Coffee & Tea, Philz Coffee and Starbucks.
It analyzes how these companies do user engagement in the first 3 weeks post-signup. This teardown also incorporates social media and engagement. The User Engagement Timeline lets you visualize all engagement, and we evaluate individual emails/push notifications and suggest improvements.
As always, we’ve identified things these companies do well and some areas where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable.
We hope you enjoy this teardown as much as you enjoy the coffee from these three great companies!
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of forty four slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Synergy Assessment Powerpoint Presentation Slides complete deck. https://bit.ly/3fqCpqv
This complete presentation has PPT slides on wide range of topics highlighting the core areas of your business needs. It has professionally designed templates with relevant visuals and subject driven content. This presentation deck has total of fourty five slides. Get access to the customizable templates. Our designers have created editable templates for your convenience. You can edit the colour, text and font size as per your need. You can add or delete the content if required. You are just a click to away to have this ready-made presentation. Click the download button now. https://bit.ly/3goZGY8
Sales Compensation in SaaS Companies Annual Survey 2018Viola Group
The topic of salary compensation for sales professionals is a hotly debated one among SaaS companies, so to see how Israeli startups stack up against international benchmarks, we (Viola Ventures) surveyed some of our portfolio and non-portfolio companies about their sales compensation policies.
You can read the accompanying blog post here: http://www.viola-group.com/violanotes/sales-compensation-in-saas-companies-viola-ventures-annual-survey-2018/
Why Knowing Profitability Is the Key to Success at Your InstitutionBaker Hill
Most financial institutions don’t understand that the majority of their relationships are not profitable. This results in poor strategic planning especially when dealing with issues with the balance sheet. Senior Management has to understand and deal with different types of risk, along with income statement stagnation in these times of rising interest rates.
Acting as digital analyst for RestorationHardware.com, 2016 sales have been forecasted based on the previous 4-years of data from the web analytics provider.
Scenario:
▪ In order to save money in the down economy, RestorationHardware.com has reduced marketing spending and cut inventory buys.
▪ This strategy caused for negative sales growth – much lower than expected.
Goal:
▪ Increase Sales back to positive growth rate to reach $662m in Item Sales for 2016.
▪ List what metrics will be used.
Water scarcity is the lack of fresh water resources to meet the standard water demand. There are two type of water scarcity. One is physical. The other is economic water scarcity.
Immunizing Image Classifiers Against Localized Adversary Attacksgerogepatton
This paper addresses the vulnerability of deep learning models, particularly convolutional neural networks
(CNN)s, to adversarial attacks and presents a proactive training technique designed to counter them. We
introduce a novel volumization algorithm, which transforms 2D images into 3D volumetric representations.
When combined with 3D convolution and deep curriculum learning optimization (CLO), itsignificantly improves
the immunity of models against localized universal attacks by up to 40%. We evaluate our proposed approach
using contemporary CNN architectures and the modified Canadian Institute for Advanced Research (CIFAR-10
and CIFAR-100) and ImageNet Large Scale Visual Recognition Challenge (ILSVRC12) datasets, showcasing
accuracy improvements over previous techniques. The results indicate that the combination of the volumetric
input and curriculum learning holds significant promise for mitigating adversarial attacks without necessitating
adversary training.
Industrial Training at Shahjalal Fertilizer Company Limited (SFCL)MdTanvirMahtab2
This presentation is about the working procedure of Shahjalal Fertilizer Company Limited (SFCL). A Govt. owned Company of Bangladesh Chemical Industries Corporation under Ministry of Industries.
Saudi Arabia stands as a titan in the global energy landscape, renowned for its abundant oil and gas resources. It's the largest exporter of petroleum and holds some of the world's most significant reserves. Let's delve into the top 10 oil and gas projects shaping Saudi Arabia's energy future in 2024.
Automobile Management System Project Report.pdfKamal Acharya
The proposed project is developed to manage the automobile in the automobile dealer company. The main module in this project is login, automobile management, customer management, sales, complaints and reports. The first module is the login. The automobile showroom owner should login to the project for usage. The username and password are verified and if it is correct, next form opens. If the username and password are not correct, it shows the error message.
When a customer search for a automobile, if the automobile is available, they will be taken to a page that shows the details of the automobile including automobile name, automobile ID, quantity, price etc. “Automobile Management System” is useful for maintaining automobiles, customers effectively and hence helps for establishing good relation between customer and automobile organization. It contains various customized modules for effectively maintaining automobiles and stock information accurately and safely.
When the automobile is sold to the customer, stock will be reduced automatically. When a new purchase is made, stock will be increased automatically. While selecting automobiles for sale, the proposed software will automatically check for total number of available stock of that particular item, if the total stock of that particular item is less than 5, software will notify the user to purchase the particular item.
Also when the user tries to sale items which are not in stock, the system will prompt the user that the stock is not enough. Customers of this system can search for a automobile; can purchase a automobile easily by selecting fast. On the other hand the stock of automobiles can be maintained perfectly by the automobile shop manager overcoming the drawbacks of existing system.
Hybrid optimization of pumped hydro system and solar- Engr. Abdul-Azeez.pdffxintegritypublishin
Advancements in technology unveil a myriad of electrical and electronic breakthroughs geared towards efficiently harnessing limited resources to meet human energy demands. The optimization of hybrid solar PV panels and pumped hydro energy supply systems plays a pivotal role in utilizing natural resources effectively. This initiative not only benefits humanity but also fosters environmental sustainability. The study investigated the design optimization of these hybrid systems, focusing on understanding solar radiation patterns, identifying geographical influences on solar radiation, formulating a mathematical model for system optimization, and determining the optimal configuration of PV panels and pumped hydro storage. Through a comparative analysis approach and eight weeks of data collection, the study addressed key research questions related to solar radiation patterns and optimal system design. The findings highlighted regions with heightened solar radiation levels, showcasing substantial potential for power generation and emphasizing the system's efficiency. Optimizing system design significantly boosted power generation, promoted renewable energy utilization, and enhanced energy storage capacity. The study underscored the benefits of optimizing hybrid solar PV panels and pumped hydro energy supply systems for sustainable energy usage. Optimizing the design of solar PV panels and pumped hydro energy supply systems as examined across diverse climatic conditions in a developing country, not only enhances power generation but also improves the integration of renewable energy sources and boosts energy storage capacities, particularly beneficial for less economically prosperous regions. Additionally, the study provides valuable insights for advancing energy research in economically viable areas. Recommendations included conducting site-specific assessments, utilizing advanced modeling tools, implementing regular maintenance protocols, and enhancing communication among system components.
Sachpazis:Terzaghi Bearing Capacity Estimation in simple terms with Calculati...Dr.Costas Sachpazis
Terzaghi's soil bearing capacity theory, developed by Karl Terzaghi, is a fundamental principle in geotechnical engineering used to determine the bearing capacity of shallow foundations. This theory provides a method to calculate the ultimate bearing capacity of soil, which is the maximum load per unit area that the soil can support without undergoing shear failure. The Calculation HTML Code included.
Welcome to WIPAC Monthly the magazine brought to you by the LinkedIn Group Water Industry Process Automation & Control.
In this month's edition, along with this month's industry news to celebrate the 13 years since the group was created we have articles including
A case study of the used of Advanced Process Control at the Wastewater Treatment works at Lleida in Spain
A look back on an article on smart wastewater networks in order to see how the industry has measured up in the interim around the adoption of Digital Transformation in the Water Industry.
A step by-step guide to calculating customer lifetime value
1. A Step-by-step Guide
to Calculating
Customer Lifetime
Value (CLV)
Prepared by: Geoff Fripp, Adjunct Marketing Lecturer
The University of Sydney
http://www.clv-calculator.com/
2. What is Customer Lifetime Value?
• Customer lifetime value is a measure of customer
profitability over time
• CLV can be defined as “a measure of a customer’s
aggregate profit to the firm over the total time that the
customer deals with the firm”
• CLV is calculated as a single dollar number, which
summarizes the net profit/loss position of the customer’s
total relationship with the firm
• It is calculated on per customer basis, but is more usually
determined for an the average customer within a
particular market segment
• A firm will calculate multiple CLV’s for different customer
segments
4. The Simple CLV Formula
THE FORMULA
Annual profit contribution per customer X
Average number of years that they remain a customer
Less the initial cost of customer acquisition
WHAT INFORMATION DO WE NEED?
1. Initial cost of customer acquisition
2. Annual profit contribution per customer
3. Average customer retention rate
5. The CLV Calculation
We start with this
information
We need to calculate
this information
6. CLV Calculation: Step One
Average Acquisition Cost 500
Average Customer Profit pa 1000
Customer Retention Rate 75%
Customer Churn Rate 25%
Average Lifetime in Years ???
Simple CLV ???
Churn rate is 1 –
retention rate
NOTE: Retention rate and churn
(loss) rate always add to 100%
7. CLV Calculation: Step Two
SIMPLE CLV
Average Acquisition Cost 500
Average Customer Profit pa 1000
Customer Retention Rate 75%
Customer Churn Rate 25%
Average Lifetime in Years 4
Simple CLV ???
Average lifetime in
years is 1 / churn rate
That is, the number of times
the churn rate goes into 100%
8. CLV Calculation: Step Three
CLV is time/years X
annual profit –
acquisition cost
SIMPLE CLV
Average Acquisition Cost 500
Average Customer Profit pa 1000
Customer Retention Rate 75%
Customer Churn Rate 25%
Average Lifetime in Years 4
Simple CLV 3,500
EXAMPLE: 4 X $1,000 - $500
9. The Complete CLV Formula
THE FORMULA
Annual profit contribution per customer (for each year) X
The customer retention rate (for each year) less
The initial cost of customer acquisition
With each year adjusted by an appropriate discount rate
WHAT INFORMATION DO WE NEED?
1. Initial cost of customer acquisition
2. Annual revenue contribution per customer
3. Annual direct costs per customer
4. Annual customer retention rate
5. The discount rate to be used
10. Full CLV Calculation: Start
COMPLETE CLV Year 0 1 2 3 4 5
Average Acquisition Cost 500
Average Customer Revenue 500 1,000 1,500 2,000 2,500
Average Customer Costs 300 600 900 1,200 1,500
Average Customer Profit ??? ??? ??? ??? ???
Customer Retention Rate 100% 60% 65% 70% 75%
Cumulative Retention Rate ??? ??? ??? ??? ???
Likely Customer Profit ??? ??? ??? ??? ???
Discount Rate 1 1.10 ??? ??? ??? ???
CLV - per year ??? ??? ??? ??? ??? ???
Cumulative CLV ??? ??? ??? ??? ??? ???
We need to START with the figures in BLUE and we need to
CALCULATE the figures in YELLOW
Customer Lifetime Value will be in the bottom-right GOLD cell
11. Full CLV Calculation: Step One
COMPLETE CLV Year 0 1 2 3 4 5
Average Acquisition Cost 500
Average Customer Revenue 500 1,000 1,500 2,000 2,500
Average Customer Costs 300 600 900 1,200 1,500
Average Customer Profit 200 400 600 800 1,000
Customer Retention Rate 100% 60% 65% 70% 75%
Cumulative Retention Rate ??? ??? ??? ??? ???
Likely Customer Profit ??? ??? ??? ??? ???
Discount Rate 1 1.10 ??? ??? ??? ???
CLV - per year ??? ??? ??? ??? ??? ???
Cumulative CLV ??? ??? ??? ??? ??? ???
Average customer profit each year is simply average customer
REVENUE less average customer COSTS
12. Full CLV Calculation: Step Two
COMPLETE CLV Year 0 1 2 3 4 5
Average Acquisition Cost 500
Average Customer Revenue 500 1,000 1,500 2,000 2,500
Average Customer Costs 300 600 900 1,200 1,500
Average Customer Profit 200 400 600 800 1,000
Customer Retention Rate 100% 60% 65% 70% 75%
Cumulative Retention Rate 100% 60% 39% 27% 20%
Cumulative retention rate is the compounding effect of losing customers
We start with 100% of customers and we keep 60% in year 2. In year 3 we
Likely Customer Profit ??? ??? ??? ??? ???
Discount Rate 1 1.10 ??? ??? ??? ???
keep 65% of those remaining, which is 65% of the 60% = 39%
CLV - per year ??? ??? ??? ??? ??? ???
Cumulative CLV ??? ??? ??? ??? ??? ???
Cumulative retention rate indicates the % probability of receiving the
customer’s business (revenues and costs) in future years
13. Full CLV Calculation: Step Three
COMPLETE CLV Year 0 1 2 3 4 5
Average Acquisition Cost 500
Average Customer Revenue 500 1,000 1,500 2,000 2,500
Average Customer Costs 300 600 900 1,200 1,500
Average Customer Profit 200 400 600 800 1,000
Customer Retention Rate 100% 60% 65% 70% 75%
Cumulative Retention Rate 100% 60% 39% 27% 20%
Likely Customer Profit 200 240 234 218 205
Discount Rate 1 1.10 ??? ??? ??? ???
CLV - per year ??? ??? ??? ??? ??? ???
Cumulative CLV ??? ??? ??? ??? ??? ???
Likely customer profit each year = Average Customer Profit (in
row 3) X Cumulative Retention Rate (% probability of the
customer still buying from our firm)
Example for Year 3: $600 X 39% = $234
14. Full CLV Calculation: Step Four
COMPLETE CLV Year 0 1 2 3 4 5
Average Acquisition Cost 500
Average Customer Revenue 500 1,000 1,500 2,000 2,500
Average Customer Costs 300 600 900 1,200 1,500
Average Customer Profit 200 400 600 800 1,000
Customer Retention Rate 100% 60% 65% 70% 75%
Cumulative Retention Rate 100% 60% 39% 27% 20%
Likely Customer Profit 200 240 234 218 205
Discount Rate 1 1.10 1.21 1.33 1.46 1.61
CLV - per year ??? ??? ??? ??? ??? ???
Cumulative CLV ??? ??? ??? ??? ??? ???
Future discount rates are compounded on a yearly basis
In this case, the discount rate is 10%
Future years are 1.1 X 1.1 = 1.21 X 1.1 = 1.33, and so on
15. Full CLV Calculation: Step Five
COMPLETE CLV Year 0 1 2 3 4 5
Average Acquisition Cost 500
Average Customer Revenue 500 1,000 1,500 2,000 2,500
Average Customer Costs 300 600 900 1,200 1,500
Average Customer Profit 200 400 600 800 1,000
Customer Retention Rate 100% 60% 65% 70% 75%
Cumulative Retention Rate 100% 60% 39% 27% 20%
Likely Customer Profit 200 240 234 218 205
Discount Rate 1 1.10 1.21 1.33 1.46 1.61
CLV - per year -500 182 198 176 149 127
Cumulative CLV ??? ??? ??? ??? ??? ???
Contribution to CLV on a yearly basis is the “likely customer
profit” divided by the discount rate
For example, in year 3: profit = $234 / 1.33 = $176
16. Full CLV Calculation: Step Six
COMPLETE CLV Year 0 1 2 3 4 5
Average Acquisition Cost 500
Average Customer Revenue 500 1,000 1,500 2,000 2,500
Average Customer Costs 300 600 900 1,200 1,500
Average Customer Profit 200 400 600 800 1,000
Customer Retention Rate 100% 60% 65% 70% 75%
Cumulative Retention Rate 100% 60% 39% 27% 20%
Likely Customer Profit 200 240 234 218 205
Discount Rate 1 1.10 1.21 1.33 1.46 1.61
CLV - per year -500 182 198 176 149 127
Cumulative CLV -500 -318 -120 56 205 332
Cumulative CLV is the running total of CLV per year
Our key CLV figure is in the GOLD cell = $332
17. Full CLV Calculation: Outcomes
COMPLETE CLV Year 0 1 2 3 4 5
Average Acquisition Cost 500
Average Customer Revenue 500 1,000 1,500 2,000 2,500
Average Customer Costs 300 600 900 1,200 1,500
Average Customer Profit 200 400 600 800 1,000
Customer Retention Rate 100% 60% 65% 70% 75%
Cumulative Retention Rate 100% 60% 39% 27% 20%
Likely Customer Profit 200 240 234 218 205
Discount Rate 1 1.10 1.21 1.33 1.46 1.61
CLV - per year -500 182 198 176 149 127
Cumulative CLV -500 -318 -120 56 205 332
CLV = $332 – which is a positive number – which is great
This means that the $500 acquisition cost has generated good profits
for the firm
As a 10% discount rate has been used, the ROI on the marketing
investment is MORE than a 10% return
Payback on customer acquisition costs is delivered in Year 3
18. For lots more information…
Please visit www.clv-calculator.com
On this website you will find:
• A free Excel spreadsheet for calculating
CLV as shown in this presentation
• Quick CLV calculators
• Lots of CLV information and examples
• Plus instructional videos
http://www.clv-calculator.com/
