Basic information on Customer Lifetime Value models.
- Demything frequent doubts with CLV.
- You can not calculate CLV in Google Analytics.
- First steps and outputs that you have to prepare when thinking about CLV.
- Presentation of possible outputs a CLV model can give you.
- Discussion on early estimation of CLV using cohort analysis and simple models to understand what interactions lead to a success.
The presentation was prepared in the pub White Swan for MeasureCamp London, March, 13, 2015.