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Customer Lifetime Value
Customer Lifetime Value
Customer Lifetime Value
Customer Lifetime Value
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Customer Lifetime Value

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Basic information on Customer Lifetime Value models.
- Demything frequent doubts with CLV.
- You can not calculate CLV in Google Analytics.
- First steps and outputs that you have to prepare when thinking about CLV.
- Presentation of possible outputs a CLV model can give you.
- Discussion on early estimation of CLV using cohort analysis and simple models to understand what interactions lead to a success.

The presentation was prepared in the pub White Swan for MeasureCamp London, March, 13, 2015.

Published in: Education
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Customer Lifetime Value

  1. 1. f U37 0/ME/ E L/ FCT/ M: VALUE Vi! Fl! MAN sol-rim PNEL Jpiex prcuhkb nears DKMEL mm»:
  2. 2. bulk rllfo IV? “ S no aw in Gk Rlfiwes, MNIS (dour cw E5'rlMA'i€$
  3. 3. Pflé)ZMT VALUE OF 1145 ‘F1/7!/ RE j/ ET CAI! -I flow Asset. I)-1 r. c wrru A Man cut»: vJ5'roM€R
  4. 4. FM)FQ'S M I11-H S i) F'0nM/ H10 LOOKIN C- (ONCE: T 1) Mos? t>rr-zecru; r¥PPl(fAEL€ MST) 3) «W57 NV 5_g'r. WA‘r/ ON ‘4)vmr2r«>us um trerg
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