11. Conclusions:
100% of my audience is aged 16-19.
The majority (45%) of my audience prefer conceptual music videos.
The most popular genre was R&B however Pop was the second most popular.
My audience prefer a music video that speaks about certain topics and raises conversation than a
happy/ fun video.
The most favoured music videos were made by Billie Eilish (a pop singer) and the rest of the
music videos are all of the pop genre.
Over 70% of my audience believe that it is not important for the artist to be in the music video
and 76% prefer to watch less people in a video than to watch a big group.
The most important aspect of a video to my audience is the performance, 57% of them voted
this to be true.
The majority of my audience (76%) listen to music on Spotify proving it to be the most popular
platform for my target audience.
